Rascasse Audience Intelligence

Test preparation Audience in United States

A data profile of the people who buy, follow and care about Test preparation in United States — modelled from more than twelve digital signal sources. Test preparation has an estimated audience of 2,083,168 people in United States.

#6188among Topic in United States#1052in Business & Career

The average Test preparation fan in United States is 38.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google News, International education, Etihad Airways, with strongest over-indexing on Google News (4.95× the country average).

Demographically, the Test preparation audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Test preparation fan in United States is more female, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Test preparation profile in United States.

Audience size
2.1M
in United States
Gender
56.0%♀
44.0% male
Age
38.3
average years
Country rank
#13801
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Test preparation fans

56.0% are female, 44.0% are male, average age 38.3.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Test preparation audience in United States
MetricValue
Female56.0%
Male44.0%
Average age38.3
Estimated audience size2,083,168
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Test preparation audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3920%
40-4923%
50+16%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Test preparation audience comes from United States.

Worldwide audience distribution share by country for Test preparation
CountryShare
India44.9%
United States17.4%
Greece3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Test preparation audience in United States is strongest.

Fig. 05

Top regions by affinity

Test preparation fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K1.47×
02Rhode Island~8K1.24×
03Montana~7K1.23×
04New Mexico~10K1.15×
05Delaware~7K1.15×
06Maine~9K1.14×
07West Virginia~10K1.13×
08Washington, District of Columbia~7K1.13×
09Hawaii~10K1.12×
10Idaho~10K1.11×
11Mississippi~20K1.10×
12South Dakota~5K1.10×
13Texas~200K1.09×
14Nebraska~10K1.09×
15Arkansas~20K1.07×
16Iowa~20K1.05×
17Kansas~20K1.01×
18Louisiana~30K1.00×
19Kentucky~30K1.00×
20Oklahoma~20K1.00×
21New Hampshire~8K1.00×
22Alaska~4K1.00×
23North Dakota~4K1.00×
24Connecticut~20K0.99×
25Nevada~20K0.99×
26Utah~20K0.98×
27Alabama~30K0.95×
28Oregon~20K0.95×
29South Carolina~30K0.94×
30Wisconsin~30K0.93×
31Indiana~30K0.92×
32Missouri~30K0.92×
33Minnesota~30K0.92×
34Tennessee~40K0.91×
35Maryland~30K0.91×
36Colorado~30K0.91×
37Arizona~40K0.89×
38Washington~40K0.89×
39Massachusetts~40K0.89×
40Michigan~50K0.88×
41Georgia~60K0.87×
42New Jersey~50K0.87×
43Virginia~40K0.87×
44Ohio~60K0.86×
45North Carolina~50K0.86×
46Pennsylvania~60K0.85×
47Illinois~60K0.84×
48New York~90K0.77×
49Florida~100K0.76×
50California~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Test preparation, United States
0.67×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Test preparation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Test preparation audience
#·InterestCategoryAffinity×
01Bayer 04 LeverkusenSports20.00×
02Etihad AirwaysTravel & Leisure16.69×
03College applicationBusiness & Career16.29×
04EasyJetTravel & Leisure14.73×
05International educationBusiness & Career12.99×
06Law schoolBusiness & Career10.57×
07Cricket World CupSports9.48×
08Disneyland ParisTravel & Leisure5.68×
09Google NewsNews4.95×
10Khan AcademyBusiness & Career4.01×
11Broadway theatreTravel & Leisure3.52×
12Sustainable energyHome & Garden3.45×
13Career developmentBusiness & Career3.44×
14NASDAQBusiness & Career3.40×
15Master of Business AdministrationBusiness & Career3.22×
16InnovationBusiness & Career2.57×
17Academic degreeBusiness & Career2.57×
18FedExBusiness & Career2.42×
19UniversityBusiness & Career2.16×
20Planet FitnessSports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Test preparation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Test preparation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.17×
Community OrientationOPEN2.08×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Test preparation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.86×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Test preparation have in United States?

Test preparation has an estimated audience of 2,083,168 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Test preparation fans?

56.0% of Test preparation fans are female, 44.0% are male, with an average age of 38.3 years.

03

Which brands do Test preparation fans like most?

Test preparation fans show strongest brand affinity for Google News (4.95×), International education (12.99×), and Etihad Airways (16.69×) over the country average.

04

Where do Test preparation fans live in United States?

Test preparation fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Test preparation fans also like?

Beyond Test preparation itself, the audience over-indexes on International education (12.99×), Etihad Airways (16.69×), Law school (10.57×), and NASDAQ (3.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Test preparation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Test preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →