Test preparation Audience in United States

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Test preparation has an estimated audience of 2,083,168 people in United States. 56.0% are female, 44.0% are male, average age 38.3. Top regions: Texas, New York, California. Top brand affinities: Natural rubber, Powell's Books, Product design, Electrolyte, Nebraska Cornhuskers football.

The average Test preparation fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Natural rubber, Powell's Books, Product design, with strongest over-indexing on Natural rubber (8.59× the country average). Demographically, the Test preparation audience skews more female with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Test preparation fans

Demographic split for Test preparation audience in United States
MetricValue
Female56.0%
Male44.0%
Average age38.3
Estimated audience size2,083,168

Audience persona

The typical Test preparation fan in United States is more female, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Test preparation in United States
RegionReachAffinity
Texas185,7261.04×
New York61,2720.53×
California58,5770.26×
Florida50,6820.36×
Ohio37,6750.59×
Mississippi23,7061.38×
Louisiana21,0770.78×
Arkansas21,0601.23×
Oklahoma20,5960.89×
Kentucky20,2690.78×
Alabama19,6200.67×
West Virginia19,5702.02×
Georgia19,4560.3×
Tennessee18,6910.45×
Illinois18,6380.27×
Arizona18,6280.44×
South Carolina18,5580.59×
North Carolina18,2140.29×
Indiana18,0810.48×
Kansas18,0761.1×
Idaho18,0721.73×
New Jersey17,6770.33×
Missouri17,5110.52×
Hawaii17,2641.93×
Pennsylvania17,2220.25×
Iowa17,1611×
Montana17,0252.95×
Michigan16,6690.31×
Wisconsin16,5800.53×
Virginia16,5370.33×
Maryland16,4540.46×
Wyoming15,8315.13×
Nebraska15,7901.51×
Connecticut15,7660.75×
New Mexico15,7081.5×
Nevada15,6570.78×
Rhode Island15,5712.35×
Maine15,5612.09×
Oregon15,4570.65×
Utah15,3650.82×
Minnesota14,8140.5×
Massachusetts14,6620.36×
Washington14,3120.34×
Colorado14,2720.43×
Delaware13,9442.43×
Washington, District of Columbia10,0681.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Test preparation audience
BrandAffinityCategory
Natural rubber8.59×Cars & Mobility
Powell's Books15.53×Shopping
Product design2.07×Business & Career
Electrolyte4.31×Health
Nebraska Cornhuskers football2.71×Sports
Mangaka2.94×Literature
Kendra Scott1.92×Fashion & Accessoires
Noodle (Gorillaz)2.25×Music & Radio
Cam Ward2.4×Sports
Jesse Plemons2.12×Movies & TV
UK garage3.27×Music & Radio
Staycation1.97×Home & Garden
Queens College, City University of New York4.35×Business & Career
Monogram2.22×Home & Garden
JDSU1.71×Business & Career
Pro-Ject2.26×Music & Radio
Saving1.59×Business & Career
Urban horticulture1.92×Home & Garden
Nipsey Hussle2.85×Music & Radio
Home staging2.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Test preparation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.22
Need for SecurityCONSERVATISM2.12
Community OrientationOPEN2.06
Quality AwarenessPREMIUM1.59
Career OrientationPOWER1.51
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Test preparation
CountryShare
India44.9%
United States17.4%
Greece3.2%

See Test preparation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Test preparation have in United States?

Test preparation has an estimated audience of 2,083,168 people in United States, concentrated in Texas and New York.

What is the gender split and age of Test preparation fans?

56.0% of Test preparation fans are female, 44.0% are male, with an average age of 38.3 years.

Which brands do Test preparation fans like most?

Test preparation fans show strongest brand affinity for Natural rubber (8.59×), Powell's Books (15.53×), and Product design (2.07×) over the country average.

Where do Test preparation fans live in United States?

Test preparation fans in United States are most concentrated in Texas (reach 185,726), New York (reach 61,272), and California (reach 58,577). These three regions account for the largest share of the active audience.

What other brands do Test preparation fans also like?

Beyond Test preparation itself, the audience over-indexes on Powell's Books (15.53×), Product design (2.07×), Electrolyte (4.31×), and Nebraska Cornhuskers football (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Test preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.