A data profile of the people who buy, follow and care about Industry in Malaysia — modelled from more than twelve digital signal sources. Industry has an estimated audience of 3,471,657 people in Malaysia.
Industry has an estimated audience of 3,471,657 people in Malaysia. 46.8% are female, 53.2% are male, average age 38.9. Top brand affinities: Politics, Google Drive, Sports betting, Real property, Luxury real estate.
Top brand affinities include Politics, Google Drive, Sports betting, with strongest over-indexing on Politics (1.65× the country average).
Demographically, the Industry audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Industry fan in Malaysia is balanced, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Industry profile in Malaysia.
46.8% are female, 53.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 38.9 |
| Estimated audience size | 3,471,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Industry audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.28× | ||
| 02 | Luxury real estate | Business & Career | 2.38× | ||
| 03 | Public administration | Business & Career | 2.27× | ||
| 04 | Statistics | Business & Career | 2.25× | ||
| 05 | HVAC | Home & Garden | 2.10× | ||
| 06 | Air fryer | Food & Beverages | 2.02× | ||
| 07 | Uric acid | Health | 1.93× | ||
| 08 | Blood vessel | Health | 1.88× | ||
| 09 | Dim sum | Food & Beverages | 1.82× | ||
| 10 | Xi Jinping | Politics & Society | 1.73× | ||
| 11 | Innovation | Business & Career | 1.69× | ||
| 12 | Instant noodle | Food & Beverages | 1.69× | ||
| 13 | Social science | Business & Career | 1.68× | ||
| 14 | Politics | Politics & Society | 1.65× | ||
| 15 | Google Drive | Technology & Electronics | 1.58× | ||
| 16 | Real property | Home & Garden | 1.58× | ||
| 17 | Retail banking | Business & Career | 1.55× | ||
| 18 | Sociology | Business & Career | 1.53× | ||
| 19 | Controlled-access highway | Travel & Leisure | 1.53× | ||
| 20 | Floristry | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Sustainability | BALANCE | 1.14× | |
| Travelling | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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