A data profile of the people who buy, follow and care about Industry in Australia — modelled from more than twelve digital signal sources. Industry has an estimated audience of 7,028,319 people in Australia.
Industry has an estimated audience of 7,028,319 people in Australia. 54.0% are female, 46.0% are male, average age 42.6. Top brand affinities: Real property, Innovation, Excavator, Tom Welling, Google News.
Top brand affinities include Real property, Innovation, Excavator, with strongest over-indexing on Real property (1.8× the country average).
Demographically, the Industry audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Industry fan in Australia is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Industry profile in Australia.
54.0% are female, 46.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 42.6 |
| Estimated audience size | 7,028,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Industry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 2.29× | ||
| 02 | Grammarly | Business & Career | 2.24× | ||
| 03 | Google News | News | 2.04× | ||
| 04 | BBC Sport | Sports | 1.94× | ||
| 05 | Real property | Home & Garden | 1.80× | ||
| 06 | Duvet | Home & Garden | 1.72× | ||
| 07 | Tom Welling | Movies & TV | 1.70× | ||
| 08 | Rowan Atkinson | Movies & TV | 1.69× | ||
| 09 | Caterpillar | Fashion & Accessoires | 1.65× | ||
| 10 | CMC Markets | Business & Career | 1.65× | ||
| 11 | Christina Applegate | Movies & TV | 1.57× | ||
| 12 | Innovation | Business & Career | 1.55× | ||
| 13 | Dulux | Shopping | 1.54× | ||
| 14 | Excavator | Cars & Mobility | 1.53× | ||
| 15 | John Deere | Cars & Mobility | 1.53× | ||
| 16 | Home Alone | Movies & TV | 1.53× | ||
| 17 | Infographic | News | 1.51× | ||
| 18 | Western Union | Business & Career | 1.50× | ||
| 19 | Calisthenics | Sports | 1.50× | ||
| 20 | Prince (musician) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| Sustainability | BALANCE | 1.11× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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