A data profile of the people who buy, follow and care about Industry in Switzerland — modelled from more than twelve digital signal sources. Industry has an estimated audience of 1,231,360 people in Switzerland.
Industry has an estimated audience of 1,231,360 people in Switzerland. 51.5% are female, 48.5% are male, average age 42.1. Top brand affinities: Swiss International Air Lines, Hornbach, Real property, Transfermarkt, Western Union.
Top brand affinities include Swiss International Air Lines, Hornbach, Real property, with strongest over-indexing on Swiss International Air Lines (1.66× the country average).
Demographically, the Industry audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Industry fan in Switzerland is balanced, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Swiss International Air Lines.
The key figures that characterise the Industry profile in Switzerland.
51.5% are female, 48.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.1 |
| Estimated audience size | 1,231,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Industry audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brussels Airlines | Travel & Leisure | 4.42× | ||
| 02 | Austrian Airlines | Travel & Leisure | 4.42× | ||
| 03 | Western Union | Business & Career | 3.01× | ||
| 04 | Desktop computers | Technology & Electronics | 2.54× | ||
| 05 | Real property | Home & Garden | 2.48× | ||
| 06 | Transfermarkt | Sports | 2.41× | ||
| 07 | Viral video | Internet & Social Media | 2.06× | ||
| 08 | Hornbach | Shopping | 1.89× | ||
| 09 | Greece | Travel & Leisure | 1.88× | ||
| 10 | Take-out | Food & Beverages | 1.81× | ||
| 11 | Travel website | Travel & Leisure | 1.81× | ||
| 12 | Charity and causes | Business & Career | 1.76× | ||
| 13 | Lodging | Travel & Leisure | 1.75× | ||
| 14 | Instant messaging | Internet & Social Media | 1.73× | ||
| 15 | Pastry | Food & Beverages | 1.72× | ||
| 16 | Swiss International Air Lines | Travel & Leisure | 1.66× | ||
| 17 | Meat | Food & Beverages | 1.63× | ||
| 18 | Online games | Games | 1.57× | ||
| 19 | Drawing | Home & Garden | 1.51× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.70× | |
| Indulgence | JOY | 1.48× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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