A data profile of the people who buy, follow and care about Industry in Indonesia — modelled from more than twelve digital signal sources. Industry has an estimated audience of 3,190,315 people in Indonesia.
Industry has an estimated audience of 3,190,315 people in Indonesia. 36.2% are female, 63.8% are male, average age 35.8. Top brand affinities: Telegram, Slot machine, Coffee roasting, Linux, FC Bayern Munich.
Top brand affinities include Telegram, Slot machine, Coffee roasting, with strongest over-indexing on Telegram (2.0× the country average).
Demographically, the Industry audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Industry fan in Indonesia is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the Industry profile in Indonesia.
36.2% are female, 63.8% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 35.8 |
| Estimated audience size | 3,190,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Industry audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.00× | ||
| 02 | Coffee roasting | Food & Beverages | 2.00× | ||
| 03 | Borussia Dortmund | Sports | 2.00× | ||
| 04 | Flower bouquet | Home & Garden | 2.00× | ||
| 05 | Linux | Technology & Electronics | 1.96× | ||
| 06 | Investment management | Business & Career | 1.91× | ||
| 07 | FC Bayern Munich | Sports | 1.86× | ||
| 08 | Steak | Food & Beverages | 1.77× | ||
| 09 | BTS | Music & Radio | 1.76× | ||
| 10 | Ice cream | Food & Beverages | 1.73× | ||
| 11 | Eyelash | Beauty & Wellness | 1.71× | ||
| 12 | Hair coloring | Beauty & Wellness | 1.70× | ||
| 13 | Baby food | Kids & Family | 1.64× | ||
| 14 | Innovation | Business & Career | 1.64× | ||
| 15 | Slot machine | Games | 1.63× | ||
| 16 | Modern architecture | Arts & Culture | 1.60× | ||
| 17 | Family car | Cars & Mobility | 1.55× | ||
| 18 | Scholarship | Kids & Family | 1.53× | ||
| 19 | Mobile payment | Business & Career | 1.53× | ||
| 20 | Fashion show | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Risk Appetite | THRILL | 1.33× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Indulgence | JOY | 0.76× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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