A data profile of the people who buy, follow and care about Parent in Malaysia — modelled from more than twelve digital signal sources. Parent has an estimated audience of 3,090,028 people in Malaysia.
The average Parent fan in Malaysia is 38.9 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Sports betting, Child care, with strongest over-indexing on Politics (1.58× the country average).
Demographically, the Parent audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Parent fan in Malaysia is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Politics.
The key figures that characterise the Parent profile in Malaysia.
63.9% are female, 36.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 38.9 |
| Estimated audience size | 3,090,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 28% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Parent audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
Where the Parent audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.25× | |
| 02 | Johor | ~500K | 1.20× | |
| 03 | Kuala Lumpur | ~600K | 1.15× | |
| 04 | Perak | ~300K | 1.11× | |
| 05 | Sabah | ~300K | 1.10× | |
| 06 | Sarawak | ~300K | 1.08× | |
| 07 | Penang | ~200K | 1.06× | |
| 08 | Negeri Sembilan | ~200K | 1.04× | |
| 09 | Pahang | ~200K | 1.03× | |
| 10 | Kedah | ~200K | 1.02× | |
| 11 | Malacca | ~100K | 1.02× | |
| 12 | Kelantan | ~100K | 1.00× | |
| 13 | Terengganu | ~100K | 0.95× | |
| 14 | Labuan | ~20K | 0.94× | |
| 15 | Perlis | ~40K | 0.91× | |
| 16 | Putrajaya | ~10K | 0.90× |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.37× | ||
| 02 | Luxury real estate | Business & Career | 2.07× | ||
| 03 | Pampers | Kids & Family | 1.93× | ||
| 04 | Air fryer | Food & Beverages | 1.88× | ||
| 05 | Political science | Business & Career | 1.83× | ||
| 06 | HVAC | Home & Garden | 1.81× | ||
| 07 | Baby food | Kids & Family | 1.80× | ||
| 08 | Yandex | Technology & Electronics | 1.80× | ||
| 09 | Early childhood education | Business & Career | 1.75× | ||
| 10 | Instant noodle | Food & Beverages | 1.71× | ||
| 11 | Educational toy | Kids & Family | 1.69× | ||
| 12 | Child development | Business & Career | 1.69× | ||
| 13 | TAG Heuer | Fashion & Accessoires | 1.66× | ||
| 14 | Balenciaga | Fashion & Accessoires | 1.65× | ||
| 15 | Retail banking | Business & Career | 1.64× | ||
| 16 | Preschool | Kids & Family | 1.62× | ||
| 17 | Child care | Kids & Family | 1.61× | ||
| 18 | Politics | Politics & Society | 1.58× | ||
| 19 | Social science | Business & Career | 1.56× | ||
| 20 | Uric acid | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.20× | |
| Quality Awareness | PREMIUM | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.90× |
Parent has an estimated audience of 3,090,028 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
63.9% of Parent fans are female, 36.1% are male, with an average age of 38.9 years.
Parent fans show strongest brand affinity for Politics (1.58×), Sports betting (3.37×), and Child care (1.61×) over the country average.
Parent fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Parent itself, the audience over-indexes on Sports betting (3.37×), Child care (1.61×), Baby food (1.8×), and Retail banking (1.64×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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