A data profile of the people who buy, follow and care about Parent in Indonesia — modelled from more than twelve digital signal sources. Parent has an estimated audience of 4,892,015 people in Indonesia.
Parent has an estimated audience of 4,892,015 people in Indonesia. 69.0% are female, 31.0% are male, average age 34.7. Top brand affinities: Traveloka, Hair products, Kebaya, Astro (Malaysian satellite television), FamilyMart.
Top brand affinities include Traveloka, Hair products, Kebaya, with strongest over-indexing on Traveloka (2.24× the country average).
Demographically, the Parent audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Parent fan in Indonesia is more female, around 34.7 years old, with strong Tradition tendencies and a notable affinity for Traveloka.
The key figures that characterise the Parent profile in Indonesia.
69.0% are female, 31.0% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 34.7 |
| Estimated audience size | 4,892,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 37% | |
| 30-39 | 24% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Parent audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Astro (Malaysian satellite television) | Movies & TV | 2.44× | ||
| 02 | Traveloka | Travel & Leisure | 2.24× | ||
| 03 | Scholarship | Kids & Family | 2.23× | ||
| 04 | Pampers | Kids & Family | 2.22× | ||
| 05 | CIMB | Business & Career | 2.07× | ||
| 06 | 7-Eleven | Shopping | 2.04× | ||
| 07 | Maybank | Business & Career | 2.00× | ||
| 08 | Garuda Indonesia | Travel & Leisure | 1.98× | ||
| 09 | FamilyMart | Shopping | 1.94× | ||
| 10 | Allkpop | Music & Radio | 1.94× | ||
| 11 | Aerobics | Sports | 1.93× | ||
| 12 | Baby food | Kids & Family | 1.92× | ||
| 13 | Self-employment | Business & Career | 1.77× | ||
| 14 | Child care | Kids & Family | 1.76× | ||
| 15 | Kitchenware | Home & Garden | 1.72× | ||
| 16 | Kebaya | Fashion & Accessoires | 1.70× | ||
| 17 | Bedroom furniture | Home & Garden | 1.54× | ||
| 18 | Hair products | Beauty & Wellness | 1.52× | ||
| 19 | Cholesterol | Food & Beverages | 1.52× | ||
| 20 | Cash on delivery | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.94× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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