A data profile of the people who buy, follow and care about T-shirt in Malaysia — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 3,206,037 people in Malaysia.
T-shirt has an estimated audience of 3,206,037 people in Malaysia. 55.8% are female, 44.2% are male, average age 37.6. Top brand affinities: Dress shirt, Expensive Taste, Leggings, HVAC, Abaya.
Top brand affinities include Dress shirt, Expensive Taste, Leggings, with strongest over-indexing on Dress shirt (1.66× the country average).
Demographically, the T-shirt audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical T-shirt fan in Malaysia is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Dress shirt.
The key figures that characterise the T-shirt profile in Malaysia.
55.8% are female, 44.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 37.6 |
| Estimated audience size | 3,206,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide T-shirt audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business card | Business & Career | 2.01× | ||
| 02 | USB Type-C | Technology & Electronics | 1.91× | ||
| 03 | Public administration | Business & Career | 1.89× | ||
| 04 | Poet shirt | Fashion & Accessoires | 1.80× | ||
| 05 | Leggings | Fashion & Accessoires | 1.74× | ||
| 06 | Air fryer | Food & Beverages | 1.74× | ||
| 07 | Vehicle audio | Cars & Mobility | 1.73× | ||
| 08 | Google Street View | Internet & Social Media | 1.72× | ||
| 09 | Brooch | Fashion & Accessoires | 1.69× | ||
| 10 | Sweatpants | Fashion & Accessoires | 1.68× | ||
| 11 | Cheongsam | Fashion & Accessoires | 1.68× | ||
| 12 | Dress shirt | Fashion & Accessoires | 1.66× | ||
| 13 | Statistics | Business & Career | 1.63× | ||
| 14 | High-heeled footwear | Fashion & Accessoires | 1.62× | ||
| 15 | Abaya | Fashion & Accessoires | 1.58× | ||
| 16 | Large intestine | Health | 1.57× | ||
| 17 | Expensive Taste | Business & Career | 1.56× | ||
| 18 | Pandora | Fashion & Accessoires | 1.56× | ||
| 19 | Mango | Shopping | 1.54× | ||
| 20 | HVAC | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Indulgence | JOY | 1.15× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.88× | |
| Career Orientation | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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