A data profile of the people who buy, follow and care about T-shirt in Indonesia — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 5,532,645 people in Indonesia.
T-shirt has an estimated audience of 5,532,645 people in Indonesia. 48.5% are female, 51.5% are male, average age 34.5. Top brand affinities: WhatsApp, Slot machine, Online poker, Baby food, Coffee roasting.
Top brand affinities include WhatsApp, Slot machine, Online poker, with strongest over-indexing on WhatsApp (1.57× the country average).
Demographically, the T-shirt audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical T-shirt fan in Indonesia is balanced, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the T-shirt profile in Indonesia.
48.5% are female, 51.5% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 34.5 |
| Estimated audience size | 5,532,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide T-shirt audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fashion show | Fashion & Accessoires | 2.49× | ||
| 02 | Flower bouquet | Home & Garden | 2.41× | ||
| 03 | Coffee roasting | Food & Beverages | 2.33× | ||
| 04 | Baby food | Kids & Family | 2.30× | ||
| 05 | Slot machine | Games | 2.29× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 2.27× | ||
| 07 | Slim-fit pants | Fashion & Accessoires | 2.26× | ||
| 08 | FC Bayern Munich | Sports | 2.17× | ||
| 09 | Online poker | Games | 2.10× | ||
| 10 | Eyelash | Beauty & Wellness | 2.07× | ||
| 11 | BTS | Music & Radio | 1.98× | ||
| 12 | Ice cream | Food & Beverages | 1.93× | ||
| 13 | Pizza | Food & Beverages | 1.73× | ||
| 14 | Charity and causes | Business & Career | 1.73× | ||
| 15 | Lipstick | Beauty & Wellness | 1.72× | ||
| 16 | Steak | Food & Beverages | 1.66× | ||
| 17 | Outerwear | Fashion & Accessoires | 1.64× | ||
| 18 | Massively multiplayer online games | Games | 1.60× | ||
| 19 | Indonesian cuisine | Food & Beverages | 1.58× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Community Orientation | OPEN | 1.36× | |
| Pet Ownership | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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