A data profile of the people who buy, follow and care about T-shirt in Switzerland — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 951,014 people in Switzerland.
T-shirt has an estimated audience of 951,014 people in Switzerland. 57.2% are female, 42.8% are male, average age 44.0. Top brand affinities: Coop, Google, Conforama, Swiss International Air Lines, Hornbach.
Top brand affinities include Coop, Google, Conforama, with strongest over-indexing on Coop (1.68× the country average).
Demographically, the T-shirt audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical T-shirt fan in Switzerland is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Coop.
The key figures that characterise the T-shirt profile in Switzerland.
57.2% are female, 42.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.0 |
| Estimated audience size | 951,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide T-shirt audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 4.88× | ||
| 02 | Hornbach | Shopping | 2.15× | ||
| 03 | Tattoos | Fashion & Accessoires | 2.11× | ||
| 04 | Mobile game | Games | 2.03× | ||
| 05 | Electronics | Technology & Electronics | 1.93× | ||
| 06 | Conforama | Home & Garden | 1.87× | ||
| 07 | Festival | Music & Radio | 1.83× | ||
| 08 | Wikipedia | Internet & Social Media | 1.82× | ||
| 09 | Toys | Games | 1.82× | ||
| 10 | Spas | Beauty & Wellness | 1.78× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.70× | ||
| 12 | Coop | Food & Beverages | 1.68× | ||
| 13 | Internet & Social Media | 1.68× | |||
| 14 | Mobile phones | Technology & Electronics | 1.64× | ||
| 15 | Shoes | Fashion & Accessoires | 1.63× | ||
| 16 | Happiness | Health | 1.60× | ||
| 17 | Psychology | Business & Career | 1.55× | ||
| 18 | Dogs | Pets & Animals | 1.55× | ||
| 19 | Pets | Pets & Animals | 1.54× | ||
| 20 | Education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.61× | |
| Community Orientation | OPEN | 1.54× | |
| Indulgence | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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