40/40 Club Audience in United States
40/40 Club has an estimated audience of 4,131,565 people in United States. 47.1% are female, 52.9% are male, average age 33.5. Top brand affinities: Commercial mortgage, Elsword, Japanese domestic market, Staycation, Pro-Ject.
Top brand affinities include Commercial mortgage, Elsword, Japanese domestic market, with strongest over-indexing on Commercial mortgage (7.38× the country average). Demographically, the 40/40 Club audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Travel & Leisure · Type: POI
Demographics of 40/40 Club fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 33.5 |
| Estimated audience size | 4,131,565 |
Audience persona
The typical 40/40 Club fan in United States is balanced, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Commercial mortgage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 7.38× | Business & Career |
| Elsword | 9.94× | Games |
| Japanese domestic market | 2.62× | Politics & Society |
| Staycation | 1.66× | Home & Garden |
| Pro-Ject | 2.01× | Music & Radio |
| Mortgage insurance | 2.11× | Business & Career |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| Brittney Griner | 3.66× | Sports |
| John Havlicek | 6.95× | Sports |
| Guy Fieri | 1.7× | Movies & TV |
| Monogram | 1.59× | Home & Garden |
| Home staging | 2.06× | Home & Garden |
| Buying a House | 2.66× | Home & Garden |
| Yahoo Sports Fantasy | 2.66× | |
| Captain America (1990 film) | 1.63× | Movies & TV |
| Stamp collecting | 1.69× | Home & Garden |
| Harlow | 4.12× | Travel & Leisure |
| Personalised Gifts | 1.53× | Home & Garden |
| Corona (band) | 1.86× | Music & Radio |
| UK garage | 1.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Extroversion | THRILL | 1.3 |
| Risk Appetite | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.8% |
| Mexico | 5.1% |
| Germany | 2.8% |
See 40/40 Club audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for 40/40 Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.