Rascasse Audience Intelligence

40/40 Club Audience in United States

A data profile of the people who buy, follow and care about 40/40 Club in United States — modelled from more than twelve digital signal sources. 40/40 Club has an estimated audience of 4,131,565 people in United States.

#567among POI in United States#652in Travel & Leisure

The average 40/40 Club fan in United States is 33.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Jay-Z, Cooking, Brooklyn Nets, with strongest over-indexing on Jay-Z (9.94× the country average).

Demographically, the 40/40 Club audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 40/40 Club fan in United States is balanced, around 33.5 years old, with strong Indulgence tendencies and a notable affinity for Jay-Z.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 40/40 Club profile in United States.

Audience size
4.1M
in United States
Gender
47.1%♀
52.9% male
Age
33.5
average years
Country rank
#7845
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 40/40 Club fans

47.1% are female, 52.9% are male, average age 33.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for 40/40 Club audience in United States
MetricValue
Female47.1%
Male52.9%
Average age33.5
Estimated audience size4,131,565
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the 40/40 Club audience in United States
Age bracketShare%
16-1927%
20-2929%
30-3922%
40-4915%
50+7%
Fig. 04

Worldwide distribution

85.8%

of the worldwide 40/40 Club audience comes from United States.

Worldwide audience distribution share by country for 40/40 Club
CountryShare
United States85.8%
Mexico5.1%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 40/40 Club audience in United States is strongest.

Fig. 05

Top regions by affinity

40/40 Club fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M5.86×
02New Jersey~200K2.13×
03Georgia~200K1.42×
04Maryland~100K1.41×
05Connecticut~60K1.33×
06Pennsylvania~200K1.24×
07Washington, District of Columbia~10K1.20×
08Delaware~10K1.08×
09Vermont~8K1.05×
10Illinois~100K1.02×
11Rhode Island~10K1.02×
12Virginia~100K1.01×
13South Dakota~10K1.01×
14Alaska~9K1.01×
15North Carolina~100K1.00×
16Mississippi~30K1.00×
17North Dakota~8K1.00×
18Massachusetts~80K0.99×
19South Carolina~60K0.98×
20Montana~10K0.98×
21West Virginia~20K0.97×
22Hawaii~20K0.97×
23New Hampshire~20K0.97×
24Maine~10K0.97×
25Louisiana~50K0.96×
26Tennessee~80K0.95×
27Idaho~20K0.95×
28Nebraska~20K0.95×
29New Mexico~20K0.95×
30Nevada~40K0.94×
31Arkansas~30K0.94×
32Kansas~30K0.93×
33Utah~30K0.92×
34Iowa~30K0.92×
35Ohio~100K0.91×
36Alabama~50K0.91×
37Kentucky~50K0.91×
38Oklahoma~40K0.91×
39Missouri~60K0.90×
40Oregon~40K0.89×
41Florida~200K0.88×
42Michigan~90K0.88×
43Wisconsin~50K0.88×
44Washington~70K0.87×
45Indiana~70K0.87×
46Minnesota~50K0.86×
47Colorado~60K0.85×
48Arizona~70K0.84×
49California~400K0.83×
50Texas~300K0.75×
Fig. 06

Affinity by region

Affinity by region — 40/40 Club, United States
0.75×1.00×5.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 40/40 Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 40/40 Club audience
#·InterestCategoryAffinity×
01Jay-ZMusic & Radio9.94×
02RonaldinhoSports9.94×
03Brooklyn NetsSports5.61×
04Teyana TaylorMovies & TV5.53×
05Internet celebrityInternet & Social Media4.03×
06TMZInternet & Social Media2.66×
07T-MobileTechnology & Electronics2.11×
08Horror moviesMovies & TV2.07×
09Burger KingFood & Beverages2.04×
10VeganismFood & Beverages1.98×
11CouponsShopping1.86×
12American footballSports1.85×
13BeerFood & Beverages1.82×
14CookingFood & Beverages1.79×
15WalmartShopping1.75×
16BarbecueFood & Beverages1.75×
17ReligionBusiness & Career1.71×
18FurnitureHome & Garden1.63×
19PinterestInternet & Social Media1.56×
20Home improvementHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 40/40 Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 40/40 Club audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.54×
Urban LifestyleOPEN1.40×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 40/40 Club audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Quality AwarenessPREMIUM0.71×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 40/40 Club have in United States?

40/40 Club has an estimated audience of 4,131,565 people in United States, concentrated in New York and California.

02

What is the gender split and age of 40/40 Club fans?

47.1% of 40/40 Club fans are female, 52.9% are male, with an average age of 33.5 years.

03

Which brands do 40/40 Club fans like most?

40/40 Club fans show strongest brand affinity for Jay-Z (9.94×), Cooking (1.79×), and Brooklyn Nets (5.61×) over the country average.

04

Where do 40/40 Club fans live in United States?

40/40 Club fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do 40/40 Club fans also like?

Beyond 40/40 Club itself, the audience over-indexes on Cooking (1.79×), Brooklyn Nets (5.61×), Internet celebrity (4.03×), and TMZ (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See 40/40 Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 40/40 Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →