40/40 Club Audience in United States
40/40 Club has an estimated audience of 4,131,565 people in United States. 47.1% are female, 52.9% are male, average age 33.5. Top brand affinities: Jay-Z, Beyoncé, Brooklyn Nets, Bernie Mac, Teyana Taylor.
Top brand affinities include Jay-Z, Beyoncé, Brooklyn Nets, with strongest over-indexing on Jay-Z (15× the country average). Demographically, the 40/40 Club audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Travel & Leisure · Type: POI
Demographics of 40/40 Club fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 33.5 |
| Estimated audience size | 4,131,565 |
Audience persona
The typical 40/40 Club fan in United States is balanced, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Jay-Z.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jay-Z | 15× | Music & Radio |
| Beyoncé | 7.38× | Music & Radio |
| Brooklyn Nets | 5.18× | Sports |
| Bernie Mac | 9.94× | Movies & TV |
| Teyana Taylor | 5.31× | Movies & TV |
| Jeep Grand Cherokee | 5.72× | Cars & Mobility |
| Autism Awareness | 4.73× | Health |
| Google Maps | 1.97× | Internet & Social Media |
| Livemusic | 2.64× | Music & Radio |
| Diabetes mellitus awareness | 3.2× | Health |
| Kia Sportage | 9.94× | Cars & Mobility |
| Singer-songwriter | 1.92× | Music & Radio |
| Cardi B | 3.85× | Music & Radio |
| Method Man | 9.67× | Music & Radio |
| Capital One | 1.8× | Business & Career |
| Björk | 9.47× | Music & Radio |
| Los Angeles Lakers | 2.17× | Sports |
| Aaron Rodgers | 2.67× | Sports |
| Indeed.com | 1.69× | Business & Career |
| LeBron James | 2.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Extroversion | THRILL | 1.3 |
| Risk Appetite | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.8% |
| Mexico | 5.1% |
| Germany | 2.8% |
See 40/40 Club audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for 40/40 Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.