Adventure racing Audience in United States

Adventure racing logo

Adventure racing has an estimated audience of 522,650 people in United States. 36.1% are female, 63.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Historic site, Product design, Penn & Teller, Mackenzie Foy.

The average Adventure racing fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Historic site, Product design, with strongest over-indexing on Israel (5.77× the country average). Demographically, the Adventure racing audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Adventure racing fans

Demographic split for Adventure racing audience in United States
MetricValue
Female36.1%
Male63.9%
Average age42.9
Estimated audience size522,650

Audience persona

The typical Adventure racing fan in United States is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Adventure racing in United States
RegionReachAffinity
California43,8060.76×
Texas38,4060.85×
Florida27,6800.78×
New York24,8810.85×
Georgia15,2650.95×
North Carolina14,6570.93×
Colorado14,1391.72×
Michigan13,4080.98×
Arizona13,3501.25×
Washington13,2711.27×
Pennsylvania13,0400.74×
Virginia12,9451.02×
Illinois12,8210.74×
Ohio12,7390.79×
Tennessee10,2210.97×
Missouri9,2291.1×
Utah8,9501.91×
Indiana8,6690.91×
Wisconsin7,9501.01×
Minnesota7,5721.01×
New Jersey7,4450.56×
Massachusetts7,4370.72×
South Carolina6,9860.89×
Oregon6,6151.1×
Maryland6,3190.7×
Alabama5,7530.79×
Oklahoma5,7130.98×
Kentucky5,1400.78×
Kansas5,0861.23×
Idaho4,7981.83×
Nevada4,4670.88×
Louisiana4,3430.64×
Arkansas4,2560.99×
Iowa4,0800.95×
Connecticut3,8110.73×
Mississippi2,8180.65×
Montana2,6311.81×
New Mexico2,6141×
Nebraska2,5650.98×
Hawaii2,2571×
New Hampshire2,1091.02×
Alaska2,0891.87×
Maine1,6650.89×
West Virginia1,4730.61×
Washington, District of Columbia1,4360.91×
Wyoming1,2551.62×
Vermont1,2141.32×
South Dakota1,0650.88×
Rhode Island9870.59×
Delaware9390.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adventure racing audience
BrandAffinityCategory
Israel5.77×Travel & Leisure
Historic site9.09×Arts & Culture
Product design4.05×Business & Career
Penn & Teller17.25×Movies & TV
Mackenzie Foy15.26×Fashion & Accessoires
Vocal harmony8.75×Music & Radio
Pro-Ject6.23×Music & Radio
Emperor Entertainment Group17.25×Business & Career
Nationality2.97×Politics & Society
Dental hygienist8.71×Health
Minnesota2.22×Travel & Leisure
Governor of Michigan8.87×Politics & Society
The Historian18.75×Literature
Mathcore9.25×Music & Radio
Hibachi8.93×Food & Beverages
Tipsy Elves10.98×Shopping
Fairy godmother8.2×Literature
Elsword17.25×Games
Jeep Grand Cherokee (WJ)6.49×Cars & Mobility
Grinch4.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adventure racing audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Family OrientationCONSERVATISM2.06
Sports ActivityPOWER1.76
TravellingTHRILL1.59
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Adventure racing
CountryShare
United States20.5%
France8.1%
Japan6.3%

See Adventure racing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Adventure racing have in United States?

Adventure racing has an estimated audience of 522,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Adventure racing fans?

36.1% of Adventure racing fans are female, 63.9% are male, with an average age of 42.9 years.

Which brands do Adventure racing fans like most?

Adventure racing fans show strongest brand affinity for Israel (5.77×), Historic site (9.09×), and Product design (4.05×) over the country average.

Where do Adventure racing fans live in United States?

Adventure racing fans in United States are most concentrated in California (reach 43,806), Texas (reach 38,406), and Florida (reach 27,680). These three regions account for the largest share of the active audience.

What other brands do Adventure racing fans also like?

Beyond Adventure racing itself, the audience over-indexes on Historic site (9.09×), Product design (4.05×), Penn & Teller (17.25×), and Mackenzie Foy (15.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.