After-school activity Audience in United States
After-school activity has an estimated audience of 414,386 people in United States. 61.3% are female, 38.7% are male, average age 37.6. Top brand affinities: Keene, New Hampshire, Haarlem, Graham Coxon, Esther and Jerry Hicks, Hada Facial Mask.
Top brand affinities include Keene, New Hampshire, Haarlem, Graham Coxon, with strongest over-indexing on Keene, New Hampshire (675.0× the country average). Demographically, the After-school activity audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of After-school activity fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 37.6 |
| Estimated audience size | 414,386 |
Audience persona
The typical After-school activity fan in United States is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675.0× | Travel & Leisure |
| Haarlem | 19.05× | Travel & Leisure |
| Graham Coxon | 10.93× | Music & Radio |
| Esther and Jerry Hicks | 10.58× | Politics & Society |
| Hada Facial Mask | 9.95× | Beauty & Wellness |
| Abu Hamour | 9.7× | Travel & Leisure |
| Fagrie Lakay | 9.53× | Sports |
| National Paralympic Committee | 9.28× | Sports |
| Governor of Michigan | 8.76× | Politics & Society |
| Timo Hildebrand | 8.72× | Sports |
| Étretat | 8.48× | Travel & Leisure |
| Ginnaste - Vite Parallele | 8.44× | Movies & TV |
| Hagen Rether | 8.29× | Movies & TV |
| Hijab Online Store | 8.23× | Shopping |
| headspace | 8.01× | Health |
| Gerik | 7.94× | Travel & Leisure |
| Giobbe Covatta | 7.85× | Movies & TV |
| Grace Slick | 7.8× | Music & Radio |
| Hardik Pandya | 7.71× | Sports |
| Gujarat University | 7.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.67 |
| Community Orientation | OPEN | 1.57 |
| Urban Lifestyle | OPEN | 1.49 |
| Quality Awareness | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.29 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 52.4% |
| United States | 28.4% |
| India | 9.5% |
See After-school activity audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Pre-kindergarten (13,124,316)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
How to read this data
Audience size is the estimated number of people in United States who actively search for After-school activity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.