A data profile of the people who buy, follow and care about After-school activity in United States — modelled from more than twelve digital signal sources. After-school activity has an estimated audience of 414,386 people in United States.
After-school activity has an estimated audience of 414,386 people in United States. 61.3% are female, 38.7% are male, average age 37.6. Top brand affinities: Mortgage loans, FedEx, Pinterest, Discount stores, YMCA.
Top brand affinities include Mortgage loans, FedEx, Pinterest, with strongest over-indexing on Mortgage loans (3.61× the country average).
Demographically, the After-school activity audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical After-school activity fan in United States is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the After-school activity profile in United States.
61.3% are female, 38.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 37.6 |
| Estimated audience size | 414,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 14% |
The strongest cross-interests of the After-school activity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YMCA | Politics & Society | 7.06× | ||
| 02 | Sustainable energy | Home & Garden | 4.45× | ||
| 03 | Weather forecasting | Home & Garden | 4.28× | ||
| 04 | FedEx | Business & Career | 4.16× | ||
| 05 | QVC | Movies & TV | 4.02× | ||
| 06 | Renewable energy | Business & Career | 3.70× | ||
| 07 | Discount stores | Shopping | 3.69× | ||
| 08 | First class travel | Travel & Leisure | 3.69× | ||
| 09 | Mortgage loans | Business & Career | 3.61× | ||
| 10 | Shopping malls | Shopping | 3.05× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.76× | ||
| 12 | Internet & Social Media | 2.48× | |||
| 13 | Subway | Food & Beverages | 2.31× | ||
| 14 | Airbnb | Travel & Leisure | 2.27× | ||
| 15 | McDonald's | Food & Beverages | 2.26× | ||
| 16 | Pizza Hut | Food & Beverages | 2.26× | ||
| 17 | IKEA | Home & Garden | 2.26× | ||
| 18 | Organic food | Food & Beverages | 2.13× | ||
| 19 | Furniture | Home & Garden | 2.01× | ||
| 20 | Starbucks | Food & Beverages | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.50× | |
| Convenience Orientation | PREMIUM | 2.14× | |
| Quality Awareness | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for After-school activity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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