After-school activity Audience in United States
After-school activity has an estimated audience of 414,386 people in United States. 61.3% are female, 38.7% are male, average age 37.6. Top brand affinities: Finnair, Khan Academy, Google Maps, Capital One, Indeed.com.
Top brand affinities include Finnair, Khan Academy, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the After-school activity audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of After-school activity fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 37.6 |
| Estimated audience size | 414,386 |
Audience persona
The typical After-school activity fan in United States is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Khan Academy | 19.05× | Business & Career |
| Google Maps | 7.25× | Internet & Social Media |
| Capital One | 7.04× | Business & Career |
| Indeed.com | 6.56× | Business & Career |
| Circle K | 7.66× | Shopping |
| Tom and Jerry | 18.67× | Movies & TV |
| Diane Keaton | 6.24× | Movies & TV |
| Enterprise Rent-A-Car | 5.84× | Cars & Mobility |
| DeviantArt | 6.77× | Internet & Social Media |
| Beetlejuice | 4.63× | Movies & TV |
| Dakota Johnson | 8.88× | Movies & TV |
| Google News | 4.79× | News |
| Billy Bob Thornton | 6.89× | Movies & TV |
| CarGurus | 4.58× | Cars & Mobility |
| Bruce Willis | 5.54× | Movies & TV |
| Scooby-Doo | 4.07× | Movies & TV |
| AccuWeather | 4.87× | Home & Garden |
| Blake Lively | 7.14× | Movies & TV |
| This Is Us (TV series) | 10.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.67 |
| Community Orientation | OPEN | 1.57 |
| Urban Lifestyle | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.29 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 52.4% |
| United States | 28.4% |
| India | 9.5% |
See After-school activity audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Pre-kindergarten (13,124,316)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
How to read this data
Audience size is the estimated number of people in United States who actively search for After-school activity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.