Rascasse Audience Intelligence

AfterPay Target Market in United States

A data profile of the people who buy, follow and care about AfterPay in United States — modelled from more than twelve digital signal sources. AfterPay has an estimated audience of 6,656,444 people in United States.

#543among Brand in United States#493in Business & Career

The average AfterPay fan in United States is 41.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Credit (finance), Used car, Mortgage loans, with strongest over-indexing on Credit (finance) (4.82× the country average).

Demographically, the AfterPay audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AfterPay fan in United States is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Credit (finance).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AfterPay profile in United States.

Audience size
6.7M
in United States
Gender
52.5%♀
47.5% male
Age
41.7
average years
Country rank
#5235
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AfterPay

52.5% are female, 47.5% are male, average age 41.7.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for AfterPay audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.7
Estimated audience size6,656,444
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the AfterPay audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

55.2%

of the worldwide AfterPay audience comes from United States.

Worldwide audience distribution share by country for AfterPay
CountryShare
United States55.2%
Australia26.1%
New Zealand5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AfterPay audience in United States is strongest.

Fig. 05

Top regions by affinity

AfterPay customers by region in United States
#RegionReachAffinity×
01Mississippi~100K2.39×
02Louisiana~200K1.85×
03Alabama~200K1.81×
04Arkansas~100K1.72×
05Georgia~300K1.65×
06South Carolina~200K1.54×
07West Virginia~40K1.41×
08Texas~800K1.36×
09North Carolina~300K1.36×
10Tennessee~200K1.33×
11Kentucky~100K1.33×
12New Mexico~40K1.26×
13Maryland~100K1.22×
14Florida~500K1.16×
15Oklahoma~90K1.15×
16Delaware~20K1.15×
17Indiana~100K1.13×
18Missouri~100K1.11×
19Virginia~200K1.09×
20Ohio~200K1.08×
21Nevada~70K1.07×
22Pennsylvania~200K1.03×
23Illinois~200K0.97×
24Michigan~200K0.97×
25Connecticut~60K0.95×
26Arizona~100K0.94×
27New York~400K0.93×
28New Jersey~200K0.89×
29Kansas~40K0.84×
30Washington, District of Columbia~20K0.83×
31Rhode Island~20K0.82×
32California~600K0.81×
33Iowa~40K0.76×
34Maine~20K0.73×
35Wisconsin~70K0.71×
36Idaho~20K0.71×
37North Dakota~10K0.71×
38Massachusetts~90K0.69×
39Colorado~70K0.67×
40Nebraska~20K0.67×
41South Dakota~10K0.67×
42Vermont~7K0.61×
43Utah~40K0.60×
44Montana~10K0.60×
45Oregon~50K0.59×
46New Hampshire~20K0.59×
47Washington~80K0.58×
48Minnesota~60K0.57×
49Alaska~8K0.57×
50Hawaii~20K0.54×
Fig. 06

Affinity by region

Affinity by region — AfterPay, United States
0.54×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AfterPay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AfterPay audience
#·InterestCategoryAffinity×
01Credit (finance)Business & Career4.82×
02Compact carCars & Mobility2.23×
03Credit unionBusiness & Career2.19×
04Discount TireShopping2.00×
05Solar energyHome & Garden1.88×
06Used carCars & Mobility1.82×
07NASDAQBusiness & Career1.79×
08Vehicle insuranceCars & Mobility1.77×
09Real propertyHome & Garden1.76×
10Risk managementBusiness & Career1.71×
11Dump truckCars & Mobility1.71×
12CarGurusCars & Mobility1.61×
13Car dealershipCars & Mobility1.61×
14InnovationBusiness & Career1.59×
15DonationBusiness & Career1.58×
16FundraisingBusiness & Career1.58×
17Financial servicesBusiness & Career1.56×
18Renewable energyBusiness & Career1.56×
19Mortgage loansBusiness & Career1.53×
20UniversityBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AfterPay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AfterPay audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.44×
Price SensitivityPREMIUM1.34×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AfterPay audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AfterPay's target market in United States?

AfterPay's target market in United States covers an estimated 6,656,444 people, concentrated in Texas and California.

02

What is the gender split and age of AfterPay customers?

52.5% of the AfterPay audience are female, 47.5% are male, with an average age of 41.7 years.

03

Which brands do AfterPay fans like most?

AfterPay fans show strongest brand affinity for Credit (finance) (4.82×), Used car (1.82×), and Mortgage loans (1.53×) over the country average.

04

Where do AfterPay fans live in United States?

AfterPay fans in United States are most concentrated in Texas (reach ~800K), California (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do AfterPay fans also like?

Beyond AfterPay itself, the audience over-indexes on Used car (1.82×), Mortgage loans (1.53×), Financial services (1.56×), and University (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See AfterPay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AfterPay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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