Rascasse Audience Intelligence

Airport terminal Audience in United States

A data profile of the people who buy, follow and care about Airport terminal in United States — modelled from more than twelve digital signal sources. Airport terminal has an estimated audience of 1,630,059 people in United States.

#15among Airport in United States#232among Touchpoint in United States#1269in Travel & Leisure

The average Airport terminal fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, North Carolina.

Top brand affinities include Public transport, Ace Hardware, Real property, with strongest over-indexing on Public transport (2.54× the country average).

Demographically, the Airport terminal audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airport terminal fan in United States is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Public transport.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airport terminal profile in United States.

Audience size
1.6M
in United States
Gender
58.7%♀
41.3% male
Age
43.2
average years
Country rank
#16664
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airport terminal fans

58.7% are female, 41.3% are male, average age 43.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Airport terminal audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.2
Estimated audience size1,630,059
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Airport terminal audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4928%
50+26%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Airport terminal audience comes from United States.

Worldwide audience distribution share by country for Airport terminal
CountryShare
United States35.0%
United Kingdom8.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airport terminal audience in United States is strongest.

Fig. 05

Top regions by affinity

Airport terminal fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~600K11.33×
02Delaware~20K5.44×
03California~800K4.55×
04North Carolina~200K3.70×
05Georgia~200K3.31×
06Pennsylvania~200K2.88×
07Hawaii~20K2.25×
08Maryland~50K1.68×
09South Carolina~30K1.10×
10Virginia~40K1.06×
11Oregon~20K1.06×
12New Hampshire~6K1.01×
13Utah~10K0.88×
14Nevada~10K0.87×
15South Dakota~3K0.85×
16Alaska~3K0.85×
17North Dakota~3K0.85×
18Vermont~2K0.85×
19Montana~4K0.81×
20Rhode Island~4K0.78×
21Maine~4K0.76×
22West Virginia~6K0.75×
23Nebraska~6K0.74×
24Idaho~6K0.73×
25New Mexico~6K0.73×
26Washington, District of Columbia~4K0.72×
27Mississippi~9K0.70×
28Arkansas~9K0.67×
29Iowa~9K0.67×
30Kansas~8K0.65×
31Oklahoma~10K0.62×
32Louisiana~10K0.61×
33Colorado~20K0.60×
34Kentucky~10K0.60×
35Connecticut~10K0.58×
36New Jersey~20K0.56×
37Missouri~10K0.56×
38Alabama~10K0.56×
39Arizona~20K0.55×
40Washington~20K0.54×
41Minnesota~10K0.54×
42Tennessee~20K0.53×
43Indiana~20K0.53×
44Wisconsin~10K0.53×
45Texas~70K0.49×
46Massachusetts~20K0.49×
47Florida~50K0.48×
48Illinois~30K0.47×
49Michigan~20K0.47×
50New York~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Airport terminal, United States
0.43×1.00×11.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airport terminal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airport terminal audience
#·InterestCategoryAffinity×
01All Nippon AirwaysTravel & Leisure4.83×
02Los Angeles KingsSports4.14×
03Air FranceTravel & Leisure4.05×
04British AirwaysTravel & Leisure3.49×
05Allegiant AirTravel & Leisure2.84×
06Seaside resortTravel & Leisure2.68×
07Public transportCars & Mobility2.54×
08Master of Business AdministrationBusiness & Career2.00×
09Spirit AirlinesTravel & Leisure1.99×
10Ace HardwareHome & Garden1.84×
11Real propertyHome & Garden1.82×
12Online newspaperNews1.77×
13Wine tastingFood & Beverages1.77×
14Career developmentBusiness & Career1.76×
15KayakTravel & Leisure1.74×
16TicketmasterTravel & Leisure1.73×
17AirlineTravel & Leisure1.72×
18New York PostNews1.65×
19Rail transportTravel & Leisure1.57×
20LinuxTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airport terminal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airport terminal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.41×
TravellingTHRILL2.12×
Urban LifestyleOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airport terminal audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Social Media UsageJOY0.64×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airport terminal have in United States?

Airport terminal has an estimated audience of 1,630,059 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Airport terminal fans?

58.7% of Airport terminal fans are female, 41.3% are male, with an average age of 43.2 years.

03

Which brands do Airport terminal fans like most?

Airport terminal fans show strongest brand affinity for Public transport (2.54×), Ace Hardware (1.84×), and Real property (1.82×) over the country average.

04

Where do Airport terminal fans live in United States?

Airport terminal fans in United States are most concentrated in California (reach ~800K), Ohio (reach ~600K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Airport terminal fans also like?

Beyond Airport terminal itself, the audience over-indexes on Ace Hardware (1.84×), Real property (1.82×), Ticketmaster (1.73×), and Online newspaper (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See Airport terminal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airport terminal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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