Airport terminal Audience in United States

Airport terminal has an estimated audience of 1,630,059 people in United States. 58.7% are female, 41.3% are male, average age 43.2. Top regions: California, Ohio, Georgia. Top brand affinities: Singer-songwriter, Livemusic, Real property, Texas Roadhouse, Wells Fargo.

The average Airport terminal fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Georgia. Top brand affinities include Singer-songwriter, Livemusic, Real property, with strongest over-indexing on Singer-songwriter (1.87× the country average). Demographically, the Airport terminal audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

Demographics of Airport terminal fans

Demographic split for Airport terminal audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.2
Estimated audience size1,630,059

Audience persona

The typical Airport terminal fan in United States is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Singer-songwriter.

Top regions in United States

Top regions ranked by reach for Airport terminal in United States
RegionReachAffinity
California1,144,1476.38×
Ohio367,9647.33×
Georgia199,1213.97×
North Carolina114,8382.34×
Texas82,2970.59×
Florida61,0000.55×
Virginia58,0841.46×
New York43,3870.48×
Maryland27,7120.99×
Illinois27,6350.51×
Oregon25,9701.39×
Pennsylvania25,1500.46×
Hawaii23,5243.36×
South Carolina21,3220.87×
Arizona19,2680.58×
Michigan18,9600.44×
New Jersey18,1970.44×
Washington17,9320.55×
Nevada17,2661.1×
Colorado16,4810.64×
Utah16,2341.11×
Tennessee15,3250.47×
Indiana13,8850.47×
Missouri13,2450.5×
Delaware11,2722.51×
Minnesota10,6920.46×
Massachusetts10,2430.32×
Louisiana9,8580.47×
Wisconsin9,6690.39×
Kentucky9,3630.46×
Oklahoma8,6810.48×
Iowa7,8280.58×
Connecticut6,4630.4×
Alabama6,2300.27×
Arkansas5,5930.42×
Kansas5,5320.43×
Nebraska5,2880.65×
Mississippi4,9270.37×
New Mexico4,7160.58×
Idaho4,2780.52×
New Hampshire3,6310.57×
West Virginia2,8250.37×
Rhode Island2,3370.45×
Washington, District of Columbia2,2670.46×
Maine1,8870.32×
Montana1,6710.37×
Alaska1,4660.42×
South Dakota1,4550.39×
North Dakota1,4170.42×
Wyoming1,2800.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airport terminal audience
BrandAffinityCategory
Singer-songwriter1.87×Music & Radio
Livemusic2.31×Music & Radio
Real property2.19×Home & Garden
Texas Roadhouse1.59×Food & Beverages
Wells Fargo1.56×Business & Career
Dollar General1.52×Shopping
Las Vegas1.79×Travel & Leisure
Menards1.76×Home & Garden
Take-out1.62×Food & Beverages
Dentistry1.81×Business & Career
J. C. Penney1.68×Shopping
Chase (bank)1.51×Business & Career
Frontier Airlines2.65×Travel & Leisure
Cruises1.51×Travel & Leisure
Air travel1.57×Travel & Leisure
Ace Hardware1.63×Home & Garden
Spirit Airlines2.57×Travel & Leisure
Public transport1.93×Cars & Mobility
Airline1.79×Travel & Leisure
Caribbean1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airport terminal audience
TraitClusterScore
PatriotismCONSERVATISM2.84
TravellingTHRILL1.88
Quality AwarenessPREMIUM1.76
Design AffinityPREMIUM1.48
Urban LifestyleOPEN1.39
IndulgenceJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Airport terminal
CountryShare
United States35.0%
United Kingdom8.1%
Italy5.4%

See Airport terminal audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Airport terminal have in United States?

Airport terminal has an estimated audience of 1,630,059 people in United States, concentrated in California and Ohio.

What is the gender split and age of Airport terminal fans?

58.7% of Airport terminal fans are female, 41.3% are male, with an average age of 43.2 years.

Which brands do Airport terminal fans like most?

Airport terminal fans show strongest brand affinity for Singer-songwriter (1.87×), Livemusic (2.31×), and Real property (2.19×) over the country average.

Where do Airport terminal fans live in United States?

Airport terminal fans in United States are most concentrated in California (reach 1,144,147), Ohio (reach 367,964), and Georgia (reach 199,121). These three regions account for the largest share of the active audience.

What other brands do Airport terminal fans also like?

Beyond Airport terminal itself, the audience over-indexes on Livemusic (2.31×), Real property (2.19×), Texas Roadhouse (1.59×), and Wells Fargo (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airport terminal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.