Rascasse Audience Intelligence

Allegiant Stadium Audience in United States

A data profile of the people who buy, follow and care about Allegiant Stadium in United States — modelled from more than twelve digital signal sources. Allegiant Stadium has an estimated audience of 2,673,707 people in United States.

#23among Stadium in United States#859among POI in United States#1004in Sports

The average Allegiant Stadium fan in United States is 38.5 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include NFL, Aaron Rodgers, Mixed martial arts, with strongest over-indexing on NFL (1.65× the country average).

Demographically, the Allegiant Stadium audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allegiant Stadium fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allegiant Stadium profile in United States.

Audience size
2.7M
in United States
Gender
40.0%♀
60.0% male
Age
38.5
average years
Country rank
#11303
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allegiant Stadium fans

40.0% are female, 60.0% are male, average age 38.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Allegiant Stadium audience in United States
MetricValue
Female40.0%
Male60.0%
Average age38.5
Estimated audience size2,673,707
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Allegiant Stadium audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

83.1%

of the worldwide Allegiant Stadium audience comes from United States.

Worldwide audience distribution share by country for Allegiant Stadium
CountryShare
United States83.1%
Canada3.3%
Mexico3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allegiant Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Allegiant Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~700K27.92×
02Hawaii~30K2.15×
03Utah~40K1.70×
04California~300K1.13×
05Arizona~60K1.03×
06New Mexico~10K1.00×
07Idaho~10K0.96×
08Montana~5K0.72×
09Nebraska~9K0.69×
10Alaska~4K0.67×
11Washington~40K0.66×
12Colorado~30K0.65×
13Oregon~20K0.63×
14North Dakota~3K0.60×
15Vermont~3K0.58×
16South Dakota~3K0.54×
17Kansas~10K0.45×
18Illinois~40K0.44×
19Mississippi~10K0.44×
20Delaware~3K0.44×
21Rhode Island~4K0.43×
22Maine~4K0.42×
23Texas~100K0.41×
24West Virginia~5K0.41×
25Washington, District of Columbia~3K0.41×
26New Hampshire~4K0.40×
27Iowa~9K0.39×
28Arkansas~9K0.39×
29Louisiana~10K0.37×
30Missouri~20K0.36×
31Oklahoma~10K0.36×
32Tennessee~20K0.35×
33Minnesota~10K0.34×
34Wisconsin~10K0.33×
35Connecticut~9K0.32×
36Florida~60K0.31×
37Indiana~20K0.31×
38Maryland~10K0.31×
39Kentucky~10K0.31×
40Ohio~30K0.30×
41Georgia~30K0.30×
42New Jersey~20K0.30×
43Virginia~20K0.30×
44Alabama~10K0.30×
45New York~40K0.29×
46South Carolina~10K0.29×
47Pennsylvania~30K0.28×
48North Carolina~20K0.28×
49Michigan~20K0.28×
50Massachusetts~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Allegiant Stadium, United States
0.26×1.00×27.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allegiant Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allegiant Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.63×
02Dak PrescottSports3.23×
03StadiumSports3.12×
04Luka DončićSports2.95×
05LSU Tigers footballSports2.94×
06World SeriesSports2.86×
07Aaron RodgersSports2.57×
08Minnesota TimberwolvesSports2.24×
09San Francisco 49ersSports2.08×
10Monday Night FootballSports1.98×
11Anime conventionLiterature1.87×
12Mixed martial artsSports1.77×
13CBS SportsMovies & TV1.74×
14NBA playoffsSports1.68×
15FandomLiterature1.66×
16NFLSports1.65×
17NBA FinalsSports1.56×
18Super BowlSports1.56×
19Golden State WarriorsSports1.53×
20ESPNMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allegiant Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allegiant Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allegiant Stadium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.84×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allegiant Stadium have in United States?

Allegiant Stadium has an estimated audience of 2,673,707 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Allegiant Stadium fans?

40.0% of Allegiant Stadium fans are female, 60.0% are male, with an average age of 38.5 years.

03

Which brands do Allegiant Stadium fans like most?

Allegiant Stadium fans show strongest brand affinity for NFL (1.65×), Aaron Rodgers (2.57×), and Mixed martial arts (1.77×) over the country average.

04

Where do Allegiant Stadium fans live in United States?

Allegiant Stadium fans in United States are most concentrated in Nevada (reach ~700K), California (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Allegiant Stadium fans also like?

Beyond Allegiant Stadium itself, the audience over-indexes on Aaron Rodgers (2.57×), Mixed martial arts (1.77×), ESPN (1.5×), and Russell Wilson (3.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Allegiant Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allegiant Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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