Allegiant Stadium Audience in United States
Allegiant Stadium has an estimated audience of 2,598,272 people in United States. 43.6% are female, 56.4% are male, average age 36.6. Top brand affinities: Google Maps, Aaron Rodgers, Capital One, Indeed.com, CarGurus.
Top brand affinities include Google Maps, Aaron Rodgers, Capital One, with strongest over-indexing on Google Maps (16.11× the country average). Demographically, the Allegiant Stadium audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Allegiant Stadium fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 36.6 |
| Estimated audience size | 2,598,272 |
Audience persona
The typical Allegiant Stadium fan in United States is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 16.11× | Internet & Social Media |
| Aaron Rodgers | 23.06× | Sports |
| Capital One | 14.23× | Business & Career |
| Indeed.com | 14.07× | Business & Career |
| CarGurus | 15.35× | Cars & Mobility |
| Enterprise Rent-A-Car | 14.95× | Cars & Mobility |
| Circle K | 15.13× | Shopping |
| Google News | 12.38× | News |
| AccuWeather | 13.22× | Home & Garden |
| Beetlejuice | 9.07× | Movies & TV |
| Bruce Willis | 12.95× | Movies & TV |
| StubHub | 15.47× | Travel & Leisure |
| ICloud | 15.79× | Technology & Electronics |
| DeviantArt | 11.49× | Internet & Social Media |
| Khan Academy | 13.13× | Business & Career |
| Diane Keaton | 9.57× | Movies & TV |
| DuckDuckGo | 13.65× | Internet & Social Media |
| Google Earth | 14.38× | Internet & Social Media |
| Zac Efron | 13.34× | Movies & TV |
| Twin Peaks | 11.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Sports Activity | POWER | 0.98 |
| Early Adopter Mentality | POWER | 0.97 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Risk Appetite | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.5% |
| Canada | 3.4% |
| United Kingdom | 3.0% |
See Allegiant Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Allegiant Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.