Rascasse Audience Intelligence

Alpamayo Audience in United States

A data profile of the people who buy, follow and care about Alpamayo in United States — modelled from more than twelve digital signal sources. Alpamayo has an estimated audience of 457,600 people in United States.

#24among Mountain in United States#4141among POI in United States#3126in Travel & Leisure

The average Alpamayo fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hamburger SV, Atlético Madrid, Colorado Rockies, with strongest over-indexing on Hamburger SV (52.97× the country average).

Demographically, the Alpamayo audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alpamayo fan in United States is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Hamburger SV.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpamayo profile in United States.

Audience size
458K
in United States
Gender
36.9%♀
63.1% male
Age
40.3
average years
Country rank
#38582
POI in United States
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alpamayo fans

36.9% are female, 63.1% are male, average age 40.3.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Alpamayo audience in United States
MetricValue
Female36.9%
Male63.1%
Average age40.3
Estimated audience size457,600
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Alpamayo audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Alpamayo audience comes from United States.

Worldwide audience distribution share by country for Alpamayo
CountryShare
Peru63.8%
Mexico9.3%
United States6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpamayo audience in United States is strongest.

Fig. 05

Top regions by affinity

Alpamayo fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~20K3.01×
02California~100K1.97×
03Washington~20K1.94×
04Utah~8K1.91×
05Montana~2K1.77×
06Massachusetts~10K1.49×
07Vermont~1K1.30×
08Alaska~1K1.29×
09Nevada~5K1.19×
10Oregon~6K1.17×
11North Dakota~1K1.10×
12South Dakota~1K1.09×
13Washington, District of Columbia~1K1.07×
14Idaho~2K1.05×
15Maine~2K1.03×
16Delaware~1K1.02×
17New Hampshire~2K1.01×
18Rhode Island~1K1.01×
19Hawaii~2K1.00×
20West Virginia~2K0.98×
21New Mexico~2K0.95×
22Nebraska~2K0.94×
23Mississippi~3K0.92×
24New York~20K0.91×
25Connecticut~4K0.91×
26Arkansas~3K0.91×
27Kansas~3K0.90×
28Virginia~10K0.89×
29Iowa~3K0.89×
30Oklahoma~4K0.87×
31Louisiana~5K0.86×
32Kentucky~5K0.86×
33Maryland~7K0.85×
34Alabama~5K0.84×
35New Jersey~10K0.83×
36South Carolina~6K0.83×
37Michigan~10K0.82×
38Minnesota~5K0.82×
39Arizona~8K0.81×
40Missouri~6K0.81×
41Wisconsin~6K0.81×
42Indiana~7K0.80×
43Tennessee~7K0.79×
44Illinois~10K0.77×
45Pennsylvania~10K0.74×
46North Carolina~10K0.74×
47Georgia~10K0.73×
48Florida~20K0.71×
49Ohio~10K0.71×
50Texas~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Alpamayo, United States
0.66×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpamayo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpamayo audience
#·InterestCategoryAffinity×
01Hamburger SVSports52.97×
02Deportivo AlavésSports33.19×
03Copa AméricaSports22.29×
04FC Schalke 04Sports22.12×
05Atlético MadridSports18.47×
06Colorado RockiesSports13.43×
07Paris Saint-GermainSports8.16×
08La LigaSports7.47×
09ShakiraMusic & Radio6.50×
10Business schoolBusiness & Career6.11×
11Milwaukee BrewersSports5.95×
12Soap operaMovies & TV5.60×
13Solar energyHome & Garden4.43×
14Detroit TigersSports4.27×
15Renewable energyBusiness & Career3.68×
16FC BarcelonaSports3.58×
17Real Madrid C.F.Sports3.36×
18Mortgage loansBusiness & Career2.80×
19Classical musicMusic & Radio2.75×
20FIFA World CupSports2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpamayo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpamayo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.37×
Quality AwarenessPREMIUM2.18×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpamayo audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.45×
Pet OwnershipJOY0.53×
Early Adopter MentalityPOWER0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alpamayo have in United States?

Alpamayo has an estimated audience of 457,600 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alpamayo fans?

36.9% of Alpamayo fans are female, 63.1% are male, with an average age of 40.3 years.

03

Which brands do Alpamayo fans like most?

Alpamayo fans show strongest brand affinity for Hamburger SV (52.97×), Atlético Madrid (18.47×), and Colorado Rockies (13.43×) over the country average.

04

Where do Alpamayo fans live in United States?

Alpamayo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Alpamayo fans also like?

Beyond Alpamayo itself, the audience over-indexes on Atlético Madrid (18.47×), Colorado Rockies (13.43×), Solar energy (4.43×), and La Liga (7.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mountain audiences in United States

See Alpamayo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpamayo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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