A data profile of the people who buy, follow and care about Alpha Omicron Pi in United States — modelled from more than twelve digital signal sources. Alpha Omicron Pi has an estimated audience of 402,905 people in United States.
The average Alpha Omicron Pi fan in United States is 30.1 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Indiana.
Top brand affinities include Boho-chic, Museum of Modern Art, Metropolitan Museum of Art, with strongest over-indexing on Boho-chic (15.37× the country average).
Demographically, the Alpha Omicron Pi audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Alpha Omicron Pi fan in United States is balanced, around 30.1 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.
The key figures that characterise the Alpha Omicron Pi profile in United States.
54.8% are female, 45.2% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 30.1 |
| Estimated audience size | 402,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 8% |
Where the Alpha Omicron Pi audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~20K | 3.56× | |
| 02 | Alabama | ~20K | 2.86× | |
| 03 | Indiana | ~20K | 2.83× | |
| 04 | Arkansas | ~7K | 2.13× | |
| 05 | Tennessee | ~20K | 2.12× | |
| 06 | Mississippi | ~6K | 1.79× | |
| 07 | Louisiana | ~9K | 1.78× | |
| 08 | Nebraska | ~3K | 1.66× | |
| 09 | Georgia | ~20K | 1.51× | |
| 10 | Kentucky | ~7K | 1.41× | |
| 11 | Illinois | ~20K | 1.37× | |
| 12 | Iowa | ~4K | 1.27× | |
| 13 | West Virginia | ~2K | 1.18× | |
| 14 | Minnesota | ~7K | 1.13× | |
| 15 | Montana | ~1K | 1.09× | |
| 16 | Missouri | ~7K | 1.02× | |
| 17 | Michigan | ~10K | 0.97× | |
| 18 | South Carolina | ~6K | 0.94× | |
| 19 | Maryland | ~6K | 0.92× | |
| 20 | Alaska | <1K | 0.92× | |
| 21 | Vermont | <1K | 0.92× | |
| 22 | North Carolina | ~10K | 0.91× | |
| 23 | North Dakota | <1K | 0.91× | |
| 24 | South Dakota | <1K | 0.90× | |
| 25 | Washington, District of Columbia | ~1K | 0.88× | |
| 26 | Rhode Island | ~1K | 0.86× | |
| 27 | Delaware | <1K | 0.86× | |
| 28 | Hawaii | ~1K | 0.85× | |
| 29 | Maine | ~1K | 0.85× | |
| 30 | Idaho | ~2K | 0.84× | |
| 31 | New Hampshire | ~1K | 0.84× | |
| 32 | New Mexico | ~2K | 0.83× | |
| 33 | Connecticut | ~3K | 0.82× | |
| 34 | Ohio | ~10K | 0.81× | |
| 35 | Texas | ~30K | 0.80× | |
| 36 | Washington | ~6K | 0.79× | |
| 37 | Kansas | ~3K | 0.79× | |
| 38 | Pennsylvania | ~10K | 0.77× | |
| 39 | Virginia | ~8K | 0.77× | |
| 40 | Utah | ~3K | 0.76× | |
| 41 | Florida | ~20K | 0.73× | |
| 42 | Oregon | ~3K | 0.72× | |
| 43 | Nevada | ~3K | 0.72× | |
| 44 | Arizona | ~6K | 0.71× | |
| 45 | Colorado | ~4K | 0.69× | |
| 46 | New Jersey | ~7K | 0.66× | |
| 47 | Wisconsin | ~4K | 0.65× | |
| 48 | Massachusetts | ~5K | 0.61× | |
| 49 | California | ~20K | 0.52× | |
| 50 | New York | ~10K | 0.48× |
The strongest cross-interests of the Alpha Omicron Pi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big Ten Conference | Sports | 71.36× | ||
| 02 | Princeton University | Business & Career | 26.59× | ||
| 03 | Bonnaroo Music Festival | Music & Radio | 24.32× | ||
| 04 | Metropolitan Museum of Art | Arts & Culture | 21.79× | ||
| 05 | Columbia University | Business & Career | 21.06× | ||
| 06 | Cornell University | Business & Career | 20.84× | ||
| 07 | Museum of Modern Art | Arts & Culture | 19.54× | ||
| 08 | Boho-chic | Fashion & Accessoires | 15.37× | ||
| 09 | Forever 21 | Shopping | 12.73× | ||
| 10 | ULTA Beauty | Beauty & Wellness | 7.74× | ||
| 11 | Poshmark | Shopping | 7.69× | ||
| 12 | Bikini | Fashion & Accessoires | 5.92× | ||
| 13 | Urban Outfitters | Shopping | 5.78× | ||
| 14 | College | Business & Career | 5.68× | ||
| 15 | CVS Pharmacy | Shopping | 5.32× | ||
| 16 | Florida | Travel & Leisure | 5.14× | ||
| 17 | Target Corporation | Shopping | 4.28× | ||
| 18 | Skin care | Beauty & Wellness | 4.00× | ||
| 19 | TikTok | Internet & Social Media | 3.78× | ||
| 20 | Walgreens | Shopping | 3.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.30× | |
| Mindfulness | BALANCE | 2.12× | |
| Pet Ownership | JOY | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| DIY Mentality | THRILL | 0.73× | |
| Individualism | JOY | 0.74× |
Alpha Omicron Pi has an estimated audience of 402,905 people in United States, concentrated in Texas and California.
54.8% of Alpha Omicron Pi fans are female, 45.2% are male, with an average age of 30.1 years.
Alpha Omicron Pi fans show strongest brand affinity for Boho-chic (15.37×), Museum of Modern Art (19.54×), and Metropolitan Museum of Art (21.79×) over the country average.
Alpha Omicron Pi fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Indiana (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Alpha Omicron Pi itself, the audience over-indexes on Museum of Modern Art (19.54×), Metropolitan Museum of Art (21.79×), ULTA Beauty (7.74×), and Columbia University (21.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Alpha Omicron Pi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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