Alpha Omicron Pi Audience in United States

Alpha Omicron Pi logo

Alpha Omicron Pi has an estimated audience of 402,728 people in United States. 54.8% are female, 45.2% are male, average age 30.1. Top regions: Texas, California, Florida. Top brand affinities: Goop, Grammarly, Mothercare, JC Whitney, edureka.

The average Alpha Omicron Pi fan in United States is 30.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Grammarly, Mothercare, with strongest over-indexing on Goop (12.07× the country average). Demographically, the Alpha Omicron Pi audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Alpha Omicron Pi fans

Demographic split for Alpha Omicron Pi audience in United States
MetricValue
Female54.8%
Male45.2%
Average age30.1
Estimated audience size402,728

Audience persona

The typical Alpha Omicron Pi fan in United States is balanced, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Alpha Omicron Pi in United States
RegionReachAffinity
Texas30,0290.87×
California25,2020.57×
Florida22,1360.81×
Georgia20,6931.67×
Tennessee19,1232.37×
Alabama18,6053.31×
Indiana15,7142.14×
Illinois15,6481.17×
Oklahoma13,3682.99×
Louisiana10,8512.09×
Ohio10,8310.87×
North Carolina10,6160.88×
Pennsylvania10,1780.75×
New York9,8360.44×
Michigan9,3890.89×
Kentucky8,6521.71×
Arkansas8,2482.49×
Virginia8,0610.82×
Mississippi6,9892.11×
Missouri6,8191.05×
New Jersey6,7670.66×
Maryland6,0150.87×
Washington5,9200.73×
Arizona5,7610.7×
Minnesota4,9210.85×
South Carolina4,6950.77×
Colorado4,0820.64×
Massachusetts3,9030.49×
Iowa3,5491.07×
Nebraska3,5091.74×
Connecticut3,1570.78×
Oregon2,7550.6×
Wisconsin2,6260.43×
West Virginia2,1101.12×
Nevada1,9980.51×
Kansas1,9890.63×
Montana1,5731.41×
Idaho1,2720.63×
Washington, District of Columbia9530.79×
Maine8220.57×
Utah8110.22×
New Hampshire6030.38×
Rhode Island5820.45×
Delaware5520.5×
Hawaii5320.31×
Alaska5160.6×
New Mexico4840.24×
South Dakota4440.48×
Vermont4380.62×
North Dakota4320.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpha Omicron Pi audience
BrandAffinityCategory
Goop12.07×Internet & Social Media
Grammarly9.55×Business & Career
Mothercare4.75×Kids & Family
JC Whitney23.55×Shopping
edureka50.68×Business & Career
Elsword20×Games
Nebraska Cornhuskers football4.08×Sports
Governor of Michigan7.78×Politics & Society
Hardik Pandya15.59×Sports
headspace9.3×Health
Fairy godmother7.33×Literature
JDSU2.94×Business & Career
Mathcore7.59×Music & Radio
Certified diabetes educator12.63×Business & Career
Grace Slick7.72×Music & Radio
Cachorro4.55×Pets & Animals
Home equity1.63×Home & Garden
Grinch3.18×Movies & TV
Vocal harmony3.55×Music & Radio
Iowa Lottery8.13×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpha Omicron Pi audience
TraitClusterScore
Luxury OrientationPREMIUM4.07
SustainabilityBALANCE2.26
LGBTQ+ IdentityOPEN1.27
Pet OwnershipJOY1.26
Risk AppetiteTHRILL1.23
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Alpha Omicron Pi
CountryShare
United States90.9%
Canada5.3%
India0.7%

See Alpha Omicron Pi audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Alpha Omicron Pi have in United States?

Alpha Omicron Pi has an estimated audience of 402,728 people in United States, concentrated in Texas and California.

What is the gender split and age of Alpha Omicron Pi fans?

54.8% of Alpha Omicron Pi fans are female, 45.2% are male, with an average age of 30.1 years.

Which brands do Alpha Omicron Pi fans like most?

Alpha Omicron Pi fans show strongest brand affinity for Goop (12.07×), Grammarly (9.55×), and Mothercare (4.75×) over the country average.

Where do Alpha Omicron Pi fans live in United States?

Alpha Omicron Pi fans in United States are most concentrated in Texas (reach 30,029), California (reach 25,202), and Florida (reach 22,136). These three regions account for the largest share of the active audience.

What other brands do Alpha Omicron Pi fans also like?

Beyond Alpha Omicron Pi itself, the audience over-indexes on Grammarly (9.55×), Mothercare (4.75×), JC Whitney (23.55×), and edureka (50.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpha Omicron Pi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.