American Family Field Audience in United States
American Family Field has an estimated audience of 860,616 people in United States. 40.6% are female, 59.4% are male, average age 37.1. Top brand affinities: Milwaukee Brewers, Kia Sportage, Seattle Mariners, MLB, Honda HR-V.
Top brand affinities include Milwaukee Brewers, Kia Sportage, Seattle Mariners, with strongest over-indexing on Milwaukee Brewers (13.86× the country average). Demographically, the American Family Field audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of American Family Field fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 37.1 |
| Estimated audience size | 860,616 |
Audience persona
The typical American Family Field fan in United States is more male, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Milwaukee Brewers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Milwaukee Brewers | 13.86× | Sports |
| Kia Sportage | 21.62× | Cars & Mobility |
| Seattle Mariners | 4.59× | Sports |
| MLB | 2.27× | Sports |
| Honda HR-V | 14.63× | Cars & Mobility |
| Los Angeles Dodgers | 4.02× | Sports |
| Detroit Tigers | 3.39× | Sports |
| Livemusic | 2.69× | Music & Radio |
| Scooby-Doo | 2.61× | Movies & TV |
| Pre-school playgroup | 15.84× | Kids & Family |
| FC Bayern Munich | 3.2× | Sports |
| Capital One | 1.84× | Business & Career |
| Google Maps | 1.73× | Internet & Social Media |
| Houston Astros | 3.65× | Sports |
| Aaron Rodgers | 2.68× | Sports |
| NBA Finals | 2.04× | Sports |
| Pittsburgh Pirates | 4.41× | Sports |
| Eyebrow | 2.67× | Beauty & Wellness |
| Jeep Grand Cherokee | 4.25× | Cars & Mobility |
| Aaron Judge | 3.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Extroversion | THRILL | 1.01 |
| Family Orientation | CONSERVATISM | 1 |
| Risk Appetite | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.0% |
| Canada | 1.4% |
| Mexico | 1.1% |
See American Family Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for American Family Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.