Rascasse Audience Intelligence

American Family Field Audience in United States

A data profile of the people who buy, follow and care about American Family Field in United States — modelled from more than twelve digital signal sources. American Family Field has an estimated audience of 1,011,106 people in United States.

#55among Stadium in United States#2111among POI in United States#2161in Sports

The average American Family Field fan in United States is 39.3 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include Milwaukee Brewers, Seattle Mariners, Detroit Tigers, with strongest over-indexing on Milwaukee Brewers (17× the country average).

Demographically, the American Family Field audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Family Field fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Family Field profile in United States.

Audience size
1M
in United States
Gender
41.1%♀
58.9% male
Age
39.3
average years
Country rank
#23499
POI in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Family Field fans

41.1% are female, 58.9% are male, average age 39.3.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for American Family Field audience in United States
MetricValue
Female41.1%
Male58.9%
Average age39.3
Estimated audience size1,011,106
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the American Family Field audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

95.2%

of the worldwide American Family Field audience comes from United States.

Worldwide audience distribution share by country for American Family Field
CountryShare
United States95.2%
Canada1.6%
Mexico1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Family Field audience in United States is strongest.

Fig. 05

Top regions by affinity

American Family Field fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~500K38.28×
02Illinois~50K1.78×
03Iowa~7K0.93×
04Alaska~2K0.80×
05Vermont~1K0.80×
06Rhode Island~2K0.72×
07North Dakota~1K0.72×
08West Virginia~3K0.70×
09South Dakota~1K0.70×
10Maine~2K0.68×
11Montana~2K0.68×
12New Hampshire~2K0.67×
13Delaware~2K0.67×
14Hawaii~3K0.65×
15Mississippi~5K0.64×
16Idaho~3K0.61×
17Minnesota~7K0.58×
18New Mexico~3K0.58×
19Washington, District of Columbia~2K0.57×
20Nebraska~3K0.55×
21Arkansas~4K0.54×
22Indiana~8K0.51×
23Louisiana~6K0.49×
24Oklahoma~5K0.49×
25Kansas~4K0.49×
26Utah~4K0.46×
27Alabama~6K0.45×
28Arizona~8K0.44×
29Kentucky~5K0.44×
30Connecticut~4K0.44×
31Nevada~4K0.44×
32Missouri~6K0.41×
33South Carolina~6K0.41×
34Oregon~4K0.41×
35Michigan~9K0.38×
36Tennessee~6K0.35×
37Maryland~5K0.35×
38Colorado~5K0.35×
39Washington~6K0.34×
40Ohio~9K0.33×
41Massachusetts~6K0.32×
42Pennsylvania~9K0.31×
43New Jersey~7K0.31×
44California~30K0.30×
45Virginia~7K0.30×
46Georgia~8K0.28×
47North Carolina~8K0.28×
48New York~10K0.25×
49Florida~10K0.23×
50Texas~20K0.20×
Fig. 06

Affinity by region

Affinity by region — American Family Field, United States
0.20×1.00×38.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Family Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Family Field audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports17.00×
02Seattle MarinersSports6.09×
03Pittsburgh PiratesSports5.90×
04Detroit TigersSports4.59×
05World SeriesSports4.47×
06Major League Baseball All-Star GameSports3.68×
07StadiumSports3.67×
08Aaron JudgeSports3.47×
09Minor League BaseballSports3.11×
10Boston Red SoxSports2.67×
11Aaron RodgersSports2.39×
12Atlanta BravesSports2.37×
13MLBSports2.20×
14CBS SportsMovies & TV1.98×
15New York YankeesSports1.95×
16Scooby-DooMovies & TV1.60×
17NBA FinalsSports1.59×
18PGA TourSports1.57×
19Las VegasTravel & Leisure1.56×
20BrewingFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Family Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Family Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.19×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Family Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
CreativityOPEN0.85×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Family Field have in United States?

American Family Field has an estimated audience of 1,011,106 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of American Family Field fans?

41.1% of American Family Field fans are female, 58.9% are male, with an average age of 39.3 years.

03

Which brands do American Family Field fans like most?

American Family Field fans show strongest brand affinity for Milwaukee Brewers (17×), Seattle Mariners (6.09×), and Detroit Tigers (4.59×) over the country average.

04

Where do American Family Field fans live in United States?

American Family Field fans in United States are most concentrated in Wisconsin (reach ~500K), Illinois (reach ~50K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do American Family Field fans also like?

Beyond American Family Field itself, the audience over-indexes on Seattle Mariners (6.09×), Detroit Tigers (4.59×), Pittsburgh Pirates (5.9×), and MLB (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See American Family Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Family Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →