American Family Field Audience in United States
American Family Field has an estimated audience of 860,616 people in United States. 40.6% are female, 59.4% are male, average age 37.1. Top brand affinities: Elsword, Mad About You, Pro-Ject, Nationality, JTV (Indonesia).
Top brand affinities include Elsword, Mad About You, Pro-Ject, with strongest over-indexing on Elsword (21.62× the country average). Demographically, the American Family Field audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of American Family Field fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 37.1 |
| Estimated audience size | 860,616 |
Audience persona
The typical American Family Field fan in United States is more male, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 21.62× | Games |
| Mad About You | 13.86× | Movies & TV |
| Pro-Ject | 4.21× | Music & Radio |
| Nationality | 1.76× | Politics & Society |
| JTV (Indonesia) | 3.39× | |
| Staycation | 1.67× | Home & Garden |
| JDSU | 1.52× | Business & Career |
| Home staging | 2.5× | Home & Garden |
| UK garage | 2.6× | Music & Radio |
| Corona (band) | 2.34× | Music & Radio |
| Stamp collecting | 1.89× | Home & Garden |
| Personalised Gifts | 1.56× | Home & Garden |
| Consequence (rapper) | 2.2× | Music & Radio |
| Kerang | 2.3× | Travel & Leisure |
| Graham Greene | 2.02× | Literature |
| Halsey, Oregon | 2.62× | Travel & Leisure |
| Kento Yamazaki | 3.41× | Movies & TV |
| Keith Stanfield | 1.99× | Movies & TV |
| Keeper (password manager) | 1.91× | Technology & Electronics |
| Nebraska Cornhuskers | 2.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Extroversion | THRILL | 1.01 |
| Family Orientation | CONSERVATISM | 1 |
| Risk Appetite | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.0% |
| Canada | 1.4% |
| Mexico | 1.1% |
See American Family Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for American Family Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.