American wine Audience in United States

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American wine has an estimated audience of 889,368 people in United States. 39.1% are female, 60.9% are male, average age 52.5. Top regions: Ohio, California, New York. Top brand affinities: Cacique, Necktie, Mariel Hemingway, Carnivàle, Gemma Ward.

The average American wine fan in United States is 52.5 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, California, New York. Top brand affinities include Cacique, Necktie, Mariel Hemingway, with strongest over-indexing on Cacique (3.65× the country average). Demographically, the American wine audience skews more male with an average age of 52.5, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of American wine fans

Demographic split for American wine audience in United States
MetricValue
Female39.1%
Male60.9%
Average age52.5
Estimated audience size889,368

Audience persona

The typical American wine fan in United States is more male, around 52.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cacique.

Top regions in United States

Top regions ranked by reach for American wine in United States
RegionReachAffinity
Ohio121,9584.45×
California46,7130.48×
New York41,8260.84×
Florida26,7900.44×
Texas25,7180.34×
Pennsylvania24,0870.8×
Michigan19,0530.82×
Illinois13,4760.45×
New Jersey12,8890.57×
Wisconsin10,5780.79×
Virginia9,7390.45×
North Carolina9,3850.35×
Tennessee8,9430.5×
Georgia8,8660.32×
Maryland8,4790.55×
Mississippi7,5621.03×
Massachusetts7,4050.42×
Louisiana7,2840.64×
Indiana7,2090.44×
Arkansas6,7180.92×
Oklahoma6,5700.67×
Washington6,4680.36×
Kentucky6,4660.58×
South Carolina6,4130.48×
Iowa6,3860.87×
Connecticut6,2860.7×
Alabama6,2580.5×
West Virginia6,2431.51×
Missouri6,0510.42×
Kansas5,7660.82×
Idaho5,7651.29×
Hawaii5,5071.44×
Montana5,4312.2×
South Dakota5,3602.61×
North Dakota5,2192.86×
New Hampshire5,1441.47×
Minnesota5,1190.4×
Arizona5,0930.28×
Nebraska5,0371.13×
New Mexico5,0101.12×
Nevada4,9940.58×
Rhode Island4,9671.75×
Maine4,9641.56×
Oregon4,9300.48×
Utah4,9010.62×
Vermont4,8853.13×
Colorado4,5530.32×
Delaware4,4481.81×
Washington, District of Columbia3,7471.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American wine audience
BrandAffinityCategory
Cacique3.65×Food & Beverages
Necktie1.61×Fashion & Accessoires
Mariel Hemingway1.87×Fashion & Accessoires
Carnivàle1.73×Movies & TV
Gemma Ward1.67×Fashion & Accessoires
Francisco I. Madero2.86×Politics & Society
Isabel Pantoja1.81×Music & Radio
Francisco I. Madero2.17×Politics & Society
Canino1.63×Travel & Leisure
Country Garden1.52×Home & Garden
Anda, Pangasinan1.55×Travel & Leisure
The Posies1.52×Music & Radio
Venstre (Denmark)1.78×Politics & Society
Province of Burgos1.81×Travel & Leisure
Fashion Is My Life1.51×
Čačak1.64×Travel & Leisure
Paa Kwesi Nduom1.87×Business & Career
Caccia Passione1.68×News
Brou, Eure-et-Loir1.85×Travel & Leisure
PAFFEN SPORT BOXING1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American wine audience
TraitClusterScore
Healthy LifestyleBALANCE0.96
Need for SecurityCONSERVATISM0.94
Price SensitivityPREMIUM0.94
MindfulnessBALANCE0.93
TraditionCONSERVATISM0.93
IndulgenceJOY0.92

Worldwide distribution

Worldwide audience distribution share by country for American wine
CountryShare
United States99.9%
Germany0.1%
Italy0.1%

See American wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does American wine have in United States?

American wine has an estimated audience of 889,368 people in United States, concentrated in Ohio and California.

What is the gender split and age of American wine fans?

39.1% of American wine fans are female, 60.9% are male, with an average age of 52.5 years.

Which brands do American wine fans like most?

American wine fans show strongest brand affinity for Cacique (3.65×), Necktie (1.61×), and Mariel Hemingway (1.87×) over the country average.

Where do American wine fans live in United States?

American wine fans in United States are most concentrated in Ohio (reach 121,958), California (reach 46,713), and New York (reach 41,826). These three regions account for the largest share of the active audience.

What other brands do American wine fans also like?

Beyond American wine itself, the audience over-indexes on Necktie (1.61×), Mariel Hemingway (1.87×), Carnivàle (1.73×), and Gemma Ward (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.