Rascasse Audience Intelligence

American wine Audience in United States

A data profile of the people who buy, follow and care about American wine in United States — modelled from more than twelve digital signal sources. American wine has an estimated audience of 889,368 people in United States.

#21among Wine in United States#9111among Topic in United States#1426in Food & Beverages

The average American wine fan in United States is 52.5 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, New York.

Top brand affinities include Wine, Alcoholic beverages, Riesling, with strongest over-indexing on Wine (5.35× the country average).

Demographically, the American wine audience skews more male with an average age of 52.5, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American wine fan in United States is more male, around 52.5 years old, with strong Indulgence tendencies and a notable affinity for Wine.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American wine profile in United States.

Audience size
889K
in United States
Gender
39.1%♀
60.9% male
Age
52.5
average years
Country rank
#25596
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American wine fans

39.1% are female, 60.9% are male, average age 52.5.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for American wine audience in United States
MetricValue
Female39.1%
Male60.9%
Average age52.5
Estimated audience size889,368
Fig. 03

Age distribution

Ø 52.5
average years
Age distribution of the American wine audience in United States
Age bracketShare%
16-190%
20-295%
30-3913%
40-4925%
50+57%
Fig. 04

Worldwide distribution

99.9%

of the worldwide American wine audience comes from United States.

Worldwide audience distribution share by country for American wine
CountryShare
United States99.9%
Germany0.1%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American wine audience in United States is strongest.

Fig. 05

Top regions by affinity

American wine fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~80K2.97×
02Vermont~2K1.31×
03North Dakota~2K1.24×
04South Dakota~2K1.18×
05New York~60K1.13×
06Montana~3K1.13×
07New Jersey~30K1.11×
08New Hampshire~4K1.11×
09Delaware~3K1.11×
10Rhode Island~3K1.09×
11Connecticut~10K1.08×
12Hawaii~4K1.08×
13Washington, District of Columbia~3K1.08×
14West Virginia~4K1.07×
15Maine~3K1.06×
16Alaska~2K1.06×
17Pennsylvania~30K1.05×
18Idaho~5K1.01×
19Nebraska~4K1.00×
20Mississippi~7K0.99×
21New Mexico~4K0.99×
22Arkansas~7K0.97×
23Louisiana~10K0.96×
24Kansas~7K0.96×
25Wisconsin~10K0.95×
26Iowa~7K0.95×
27Massachusetts~20K0.94×
28Maryland~10K0.94×
29South Carolina~10K0.93×
30Kentucky~10K0.92×
31Oklahoma~9K0.91×
32Michigan~20K0.90×
33Tennessee~20K0.90×
34Nevada~8K0.90×
35Utah~7K0.90×
36Alabama~10K0.89×
37Indiana~10K0.88×
38Missouri~10K0.88×
39Oregon~9K0.88×
40Minnesota~10K0.87×
41Virginia~20K0.86×
42Colorado~10K0.86×
43North Carolina~20K0.85×
44Illinois~20K0.84×
45Georgia~20K0.84×
46Florida~50K0.83×
47Arizona~20K0.83×
48Washington~10K0.82×
49California~80K0.79×
50Texas~60K0.73×
Fig. 06

Affinity by region

Affinity by region — American wine, United States
0.73×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American wine audience
#·InterestCategoryAffinity×
01RieslingFood & Beverages43.54×
02WineFood & Beverages5.35×
03Alcoholic beveragesFood & Beverages3.67×
04CocktailFood & Beverages3.36×
05VeganismFood & Beverages2.95×
06GrillingFood & Beverages2.89×
07CNNMovies & TV2.86×
08EnergyHome & Garden2.78×
09RecipesFood & Beverages2.75×
10CoffeeFood & Beverages2.69×
11CookingFood & Beverages2.68×
12Breaking newsMovies & TV2.67×
13CouponsShopping2.66×
14Donald TrumpPolitics & Society2.63×
15EBayShopping2.63×
16Home improvementHome & Garden2.60×
17Health careBusiness & Career2.53×
18MedicineBusiness & Career2.49×
19PinterestInternet & Social Media2.49×
20XInternet & Social Media2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.81×
TraditionCONSERVATISM2.48×
Family OrientationCONSERVATISM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American wine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.42×
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American wine have in United States?

American wine has an estimated audience of 889,368 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of American wine fans?

39.1% of American wine fans are female, 60.9% are male, with an average age of 52.5 years.

03

Which brands do American wine fans like most?

American wine fans show strongest brand affinity for Wine (5.35×), Alcoholic beverages (3.67×), and Riesling (43.54×) over the country average.

04

Where do American wine fans live in United States?

American wine fans in United States are most concentrated in Ohio (reach ~80K), California (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American wine fans also like?

Beyond American wine itself, the audience over-indexes on Alcoholic beverages (3.67×), Riesling (43.54×), Cooking (2.68×), and Donald Trump (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See American wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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