Anderson Cooper Audience in United States

Anderson Cooper logo

Anderson Cooper has an estimated audience of 2,118,680 people in United States. 64.0% are female, 36.0% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Anderson Cooper fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Anderson Cooper audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Anderson Cooper fans

Demographic split for Anderson Cooper audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.3
Estimated audience size2,118,680

Audience persona

The typical Anderson Cooper fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Anderson Cooper in United States
RegionReachAffinity
California249,1281.07×
New York190,1251.61×
Texas164,0140.9×
Florida152,3291.06×
Pennsylvania80,7921.13×
Illinois78,5571.11×
North Carolina77,1931.21×
Georgia71,8011.1×
New Jersey70,4151.31×
Ohio66,0601.01×
Virginia60,2241.17×
Massachusetts59,2101.42×
Michigan56,8561.03×
Washington45,5281.07×
Tennessee44,1281.04×
Maryland43,5021.19×
Arizona41,5660.96×
Indiana35,4980.92×
Colorado32,9860.99×
Missouri32,4210.95×
Connecticut31,7371.49×
Minnesota31,6601.04×
Wisconsin31,5210.99×
South Carolina31,1300.98×
Alabama25,8420.87×
Oregon24,6801.02×
Louisiana23,6760.87×
Kentucky23,3730.88×
Oklahoma19,2710.82×
Nevada17,4900.85×
Utah15,2350.8×
Kansas14,6560.88×
Iowa14,5320.83×
Arkansas14,2750.82×
Mississippi13,8440.79×
Rhode Island10,5831.57×
New Hampshire9,4271.13×
Washington, District of Columbia9,1951.44×
Nebraska8,5350.8×
West Virginia8,4630.86×
New Mexico8,2850.78×
Maine8,1701.08×
Idaho7,7250.73×
Hawaii7,6480.84×
Delaware5,9081.01×
Montana4,4210.75×
Vermont4,1681.12×
South Dakota3,3510.68×
Alaska3,0580.67×
North Dakota2,9580.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anderson Cooper audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
New York Post8.32×News
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.62×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anderson Cooper audience
TraitClusterScore
Quality AwarenessPREMIUM1.75
TravellingTHRILL1.67
Community OrientationOPEN1.64
IndulgenceJOY1.63
SustainabilityBALANCE1.56
IndividualismJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Anderson Cooper
CountryShare
United States73.6%
Canada9.1%
United Kingdom3.6%

See Anderson Cooper audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Anderson Cooper have in United States?

Anderson Cooper has an estimated audience of 2,118,680 people in United States, concentrated in California and New York.

What is the gender split and age of Anderson Cooper fans?

64.0% of Anderson Cooper fans are female, 36.0% are male, with an average age of 39.3 years.

Which brands do Anderson Cooper fans like most?

Anderson Cooper fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Anderson Cooper fans live in United States?

Anderson Cooper fans in United States are most concentrated in California (reach 249,128), New York (reach 190,125), and Texas (reach 164,014). These three regions account for the largest share of the active audience.

What other brands do Anderson Cooper fans also like?

Beyond Anderson Cooper itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anderson Cooper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.