A data profile of the people who buy, follow and care about Ankle in United States — modelled from more than twelve digital signal sources. Ankle has an estimated audience of 8,731,347 people in United States.
The average Ankle fan in United States is 44.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Genetics, Arthritis awareness, Preventive healthcare, with strongest over-indexing on Genetics (2.08× the country average).
Demographically, the Ankle audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ankle fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Ankle profile in United States.
67.9% are female, 32.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.6 |
| Estimated audience size | 8,731,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Ankle audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 7.4% |
| Australia | 3.4% |
Where the Ankle audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~1.5M | 1.49× | |
| 02 | Texas | ~1M | 1.33× | |
| 03 | Hawaii | ~50K | 1.28× | |
| 04 | New York | ~600K | 1.23× | |
| 05 | New Jersey | ~300K | 1.21× | |
| 06 | Virginia | ~300K | 1.20× | |
| 07 | Maryland | ~200K | 1.20× | |
| 08 | Washington | ~200K | 1.19× | |
| 09 | Nevada | ~100K | 1.16× | |
| 10 | Florida | ~700K | 1.14× | |
| 11 | Arizona | ~200K | 1.11× | |
| 12 | Illinois | ~300K | 1.10× | |
| 13 | Georgia | ~300K | 1.07× | |
| 14 | Massachusetts | ~200K | 1.04× | |
| 15 | Louisiana | ~100K | 1.04× | |
| 16 | Oregon | ~100K | 1.04× | |
| 17 | Connecticut | ~90K | 1.04× | |
| 18 | Arkansas | ~70K | 1.02× | |
| 19 | Alaska | ~20K | 1.02× | |
| 20 | Pennsylvania | ~300K | 1.01× | |
| 21 | Oklahoma | ~100K | 1.00× | |
| 22 | New Mexico | ~40K | 1.00× | |
| 23 | North Carolina | ~300K | 0.99× | |
| 24 | Michigan | ~200K | 0.99× | |
| 25 | Minnesota | ~100K | 0.99× | |
| 26 | Rhode Island | ~30K | 0.98× | |
| 27 | Kansas | ~70K | 0.97× | |
| 28 | Kentucky | ~100K | 0.96× | |
| 29 | Indiana | ~200K | 0.95× | |
| 30 | Nebraska | ~40K | 0.95× | |
| 31 | Delaware | ~20K | 0.95× | |
| 32 | Utah | ~70K | 0.94× | |
| 33 | Missouri | ~100K | 0.93× | |
| 34 | South Carolina | ~100K | 0.93× | |
| 35 | Wisconsin | ~100K | 0.93× | |
| 36 | Alabama | ~100K | 0.93× | |
| 37 | Iowa | ~70K | 0.93× | |
| 38 | Ohio | ~200K | 0.92× | |
| 39 | Mississippi | ~70K | 0.92× | |
| 40 | Washington, District of Columbia | ~20K | 0.92× | |
| 41 | Idaho | ~40K | 0.91× | |
| 42 | North Dakota | ~20K | 0.91× | |
| 43 | Tennessee | ~200K | 0.89× | |
| 44 | West Virginia | ~40K | 0.88× | |
| 45 | South Dakota | ~20K | 0.88× | |
| 46 | Maine | ~30K | 0.87× | |
| 47 | New Hampshire | ~30K | 0.86× | |
| 48 | Colorado | ~100K | 0.85× | |
| 49 | Montana | ~20K | 0.83× | |
| 50 | Vermont | ~10K | 0.82× |
The strongest cross-interests of the Ankle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligament | Health | 6.95× | ||
| 02 | Arthritis awareness | Health | 3.26× | ||
| 03 | Retirement planning | Business & Career | 3.20× | ||
| 04 | Life extension | Health | 2.98× | ||
| 05 | Cholesterol | Food & Beverages | 2.94× | ||
| 06 | Preventive healthcare | Health | 2.86× | ||
| 07 | Retirement community | Kids & Family | 2.76× | ||
| 08 | QVC | Movies & TV | 2.48× | ||
| 09 | Bestseller | Literature | 2.47× | ||
| 10 | Retirement | Business & Career | 2.37× | ||
| 11 | Robert Redford | Movies & TV | 2.32× | ||
| 12 | Genetics | Kids & Family | 2.08× | ||
| 13 | Pharmacy | Business & Career | 2.02× | ||
| 14 | Hardware store | Home & Garden | 1.94× | ||
| 15 | Made in USA | Business & Career | 1.89× | ||
| 16 | Real property | Home & Garden | 1.83× | ||
| 17 | J. C. Penney | Shopping | 1.79× | ||
| 18 | Discount stores | Shopping | 1.73× | ||
| 19 | Nostalgia | Home & Garden | 1.68× | ||
| 20 | Tradition | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.53× | |
| Career Orientation | POWER | 1.47× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Risk Appetite | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Ankle has an estimated audience of 8,731,347 people in United States, concentrated in California and Texas.
67.9% of Ankle fans are female, 32.1% are male, with an average age of 44.6 years.
Ankle fans show strongest brand affinity for Genetics (2.08×), Arthritis awareness (3.26×), and Preventive healthcare (2.86×) over the country average.
Ankle fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Ankle itself, the audience over-indexes on Arthritis awareness (3.26×), Preventive healthcare (2.86×), Pharmacy (2.02×), and Retirement planning (3.2×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ankle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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