Rascasse Audience Intelligence

Anti-Defamation League Audience in United States

A data profile of the people who buy, follow and care about Anti-Defamation League in United States — modelled from more than twelve digital signal sources. Anti-Defamation League has an estimated audience of 612,730 people in United States.

#12among Non-governmental organization in United States#347among NGO / Political Party in United States#1869in Politics & Society

The average Anti-Defamation League fan in United States is 48.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (26.3× the country average).

Demographically, the Anti-Defamation League audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anti-Defamation League fan in United States is more female, around 48.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anti-Defamation League profile in United States.

Audience size
613K
in United States
Gender
55.1%♀
44.9% male
Age
48.4
average years
Country rank
#32402
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anti-Defamation League fans

55.1% are female, 44.9% are male, average age 48.4.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Anti-Defamation League audience in United States
MetricValue
Female55.1%
Male44.9%
Average age48.4
Estimated audience size612,730
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Anti-Defamation League audience in United States
Age bracketShare%
16-199%
20-299%
30-3911%
40-4919%
50+51%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Anti-Defamation League audience comes from United States.

Worldwide audience distribution share by country for Anti-Defamation League
CountryShare
Japan22.1%
United States14.6%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anti-Defamation League audience in United States is strongest.

Fig. 05

Top regions by affinity

Anti-Defamation League fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.88×
02Vermont~2K1.45×
03Massachusetts~20K1.32×
04New York~40K1.29×
05Oregon~8K1.19×
06Connecticut~7K1.18×
07Virginia~20K1.16×
08New Jersey~20K1.13×
09Maine~2K1.13×
10Pennsylvania~20K1.12×
11California~70K1.11×
12Maryland~10K1.08×
13Illinois~20K1.05×
14Washington~10K1.05×
15Rhode Island~2K1.05×
16New Hampshire~3K1.04×
17Minnesota~9K1.03×
18Alaska~1K1.03×
19Colorado~10K1.02×
20Delaware~2K1.02×
21Michigan~20K0.98×
22Kansas~5K0.98×
23Nebraska~3K0.97×
24Montana~2K0.97×
25Missouri~10K0.96×
26Florida~40K0.94×
27Ohio~20K0.94×
28West Virginia~3K0.93×
29North Carolina~20K0.92×
30Arizona~10K0.92×
31Hawaii~2K0.92×
32Iowa~5K0.91×
33Texas~50K0.90×
34Indiana~10K0.90×
35Idaho~3K0.90×
36New Mexico~3K0.90×
37Wisconsin~8K0.89×
38Oklahoma~6K0.89×
39Utah~5K0.89×
40South Dakota~1K0.89×
41North Dakota~1K0.89×
42Arkansas~4K0.88×
43Georgia~20K0.87×
44Tennessee~10K0.87×
45Louisiana~7K0.87×
46Kentucky~7K0.87×
47Nevada~5K0.84×
48Alabama~7K0.83×
49South Carolina~7K0.79×
50Mississippi~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Anti-Defamation League, United States
0.79×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anti-Defamation League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anti-Defamation League audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden26.30×
02ExxonMobilCars & Mobility22.61×
03Orthodox JudaismPolitics & Society15.23×
04Renewable energyBusiness & Career14.80×
05Nobel Peace PrizePolitics & Society14.40×
06Elderly careHealth12.22×
07Freedom of speechPolitics & Society10.84×
08IndividualismPolitics & Society9.10×
09FedExBusiness & Career7.38×
10Drudge ReportSports6.51×
11PoliticoPolitics & Society6.44×
12Weather forecastingHome & Garden5.41×
13Solar energyHome & Garden5.04×
14QVCMovies & TV4.89×
15New York PostNews4.57×
16PhilanthropyArts & Culture4.28×
17InnovationBusiness & Career3.91×
18Mortgage loansBusiness & Career3.89×
19Nonprofit organizationPolitics & Society2.74×
20PinterestInternet & Social Media2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anti-Defamation League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anti-Defamation League audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE6.35×
IndividualismJOY3.98×
PatriotismCONSERVATISM3.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anti-Defamation League audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anti-Defamation League have in United States?

Anti-Defamation League has an estimated audience of 612,730 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Anti-Defamation League fans?

55.1% of Anti-Defamation League fans are female, 44.9% are male, with an average age of 48.4 years.

03

Which brands do Anti-Defamation League fans like most?

Anti-Defamation League fans show strongest brand affinity for Sustainable energy (26.3×), Renewable energy (14.8×), and FedEx (7.38×) over the country average.

04

Where do Anti-Defamation League fans live in United States?

Anti-Defamation League fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Anti-Defamation League fans also like?

Beyond Anti-Defamation League itself, the audience over-indexes on Renewable energy (14.8×), FedEx (7.38×), ExxonMobil (22.61×), and Mortgage loans (3.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See Anti-Defamation League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anti-Defamation League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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