Anti-Defamation League Audience in United States
Anti-Defamation League has an estimated audience of 615,138 people in United States. 55.1% are female, 44.9% are male, average age 48.4. Top brand affinities: Keene, New Hampshire, Goma, Hebe, Urban Outfitters, Hibachi.
Top brand affinities include Keene, New Hampshire, Goma, Hebe, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Anti-Defamation League audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of Anti-Defamation League fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 48.4 |
| Estimated audience size | 615,138 |
Audience persona
The typical Anti-Defamation League fan in United States is more female, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goma | 39.62× | Travel & Leisure |
| Hebe | 12.62× | Home & Garden |
| Urban Outfitters | 2.81× | Shopping |
| Hibachi | 11.79× | Food & Beverages |
| headspace | 12.97× | Health |
| Google Home | 8.79× | Technology & Electronics |
| Wok | 8.7× | Food & Beverages |
| Ira Glass | 22.12× | Music & Radio |
| Natural rubber | 2.3× | Cars & Mobility |
| Grace Slick | 9.72× | Music & Radio |
| Cryptic crossword | 16.68× | Technology & Electronics |
| Governor of Michigan | 7.54× | Politics & Society |
| Cherish (group) | 10.77× | Music & Radio |
| Elsword | 15.38× | Games |
| Goop | 4.7× | Internet & Social Media |
| Stamp collecting | 4.13× | Home & Garden |
| TV Fanatic | 9.06× | Movies & TV |
| Enfamil | 5.66× | Kids & Family |
| Israel | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.69 |
| Sustainability | BALANCE | 2.32 |
| Individualism | JOY | 2.25 |
| Community Orientation | OPEN | 1.93 |
| Spirituality | BALANCE | 1.89 |
| Tradition | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.1% |
| United States | 15.7% |
| Germany | 5.1% |
See Anti-Defamation League audiences in other countries
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Southern Poverty Law Center (986,494)
- Médecins Sans Frontières (954,417)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anti-Defamation League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.