Anti-Defamation League Audience in United States
Anti-Defamation League has an estimated audience of 615,138 people in United States. 55.1% are female, 44.9% are male, average age 48.4. Top brand affinities: Finnair, Capital One, Diane Keaton, Stephen Hawking, Khan Academy.
Top brand affinities include Finnair, Capital One, Diane Keaton, with strongest over-indexing on Finnair (675× the country average). Demographically, the Anti-Defamation League audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of Anti-Defamation League fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 48.4 |
| Estimated audience size | 615,138 |
Audience persona
The typical Anti-Defamation League fan in United States is more female, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Capital One | 11.01× | Business & Career |
| Diane Keaton | 16.68× | Movies & TV |
| Stephen Hawking | 25.01× | Business & Career |
| Khan Academy | 15.48× | Business & Career |
| Google Maps | 6.87× | Internet & Social Media |
| Google News | 10.22× | News |
| Clint Eastwood | 15.13× | Movies & TV |
| Indeed.com | 6.64× | Business & Career |
| Albert Einstein | 22.12× | Technology & Electronics |
| PubMed | 27.53× | Internet & Social Media |
| AccuWeather | 9.81× | Home & Garden |
| Elizabeth Taylor | 17.82× | Movies & TV |
| Barbra Streisand | 20.05× | Music & Radio |
| DuckDuckGo | 12.31× | Internet & Social Media |
| Michael J. Fox | 14.05× | Movies & TV |
| Matthew McConaughey | 12.09× | Movies & TV |
| John Wayne | 20.49× | Movies & TV |
| Billy Bob Thornton | 11.4× | Movies & TV |
| William Shatner | 16.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.69 |
| Sustainability | BALANCE | 2.32 |
| Individualism | JOY | 2.25 |
| Community Orientation | OPEN | 1.93 |
| Spirituality | BALANCE | 1.89 |
| Tradition | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.1% |
| United States | 15.7% |
| Germany | 5.1% |
See Anti-Defamation League audiences in other countries
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Southern Poverty Law Center (986,494)
- Médecins Sans Frontières (954,417)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anti-Defamation League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.