Associated Banc-Corp Audience in United States
Associated Banc-Corp has an estimated audience of 1,919,440 people in United States. 51.8% are female, 48.2% are male, average age 46.7. Top brand affinities: Who Wants to Be a Millionaire?, Mad About You, Elsword, Historic site, Governor of Michigan.
Top brand affinities include Who Wants to Be a Millionaire?, Mad About You, Elsword, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Associated Banc-Corp audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Category: Business & Career · Type: Brand
Demographics of Associated Banc-Corp fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 46.7 |
| Estimated audience size | 1,919,440 |
Audience persona
The typical Associated Banc-Corp fan in United States is balanced, around 46.7 years old, with strong Career Orientation tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Mad About You | 18.74× | Movies & TV |
| Elsword | 20× | Games |
| Historic site | 4.63× | Arts & Culture |
| Governor of Michigan | 7.44× | Politics & Society |
| Goop | 4.96× | Internet & Social Media |
| Grinch | 3.1× | Movies & TV |
| Hipster | 7.38× | Politics & Society |
| Fairy godmother | 5.72× | Literature |
| Wok | 4.75× | Food & Beverages |
| Hibachi | 5.5× | Food & Beverages |
| Vocal harmony | 3.07× | Music & Radio |
| Google Home | 4.32× | Technology & Electronics |
| Kendra Scott | 1.9× | Fashion & Accessoires |
| El Paso County, Colorado | 7.64× | Travel & Leisure |
| Cherish (group) | 6.34× | Music & Radio |
| TV Fanatic | 6.11× | Movies & TV |
| Mathcore | 4.4× | Music & Radio |
| headspace | 5.09× | Health |
| No Escape (1994 film) | 5.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Urban Lifestyle | OPEN | 1.52 |
| Family Orientation | CONSERVATISM | 1.43 |
| Risk Appetite | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.1% |
| Italy | 0.1% |
See Associated Banc-Corp audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Associated Banc-Corp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.