Associated Banc-Corp Audience in United States

Associated Banc-Corp has an estimated audience of 1,919,440 people in United States. 51.8% are female, 48.2% are male, average age 46.7. Top brand affinities: Capital One, Milwaukee Brewers, Google Maps, Indeed.com, CarGurus.

Top brand affinities include Capital One, Milwaukee Brewers, Google Maps, with strongest over-indexing on Capital One (10.85× the country average). Demographically, the Associated Banc-Corp audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Category: Business & Career · Type: Brand

Demographics of Associated Banc-Corp fans

Demographic split for Associated Banc-Corp audience in United States
MetricValue
Female51.8%
Male48.2%
Average age46.7
Estimated audience size1,919,440

Audience persona

The typical Associated Banc-Corp fan in United States is balanced, around 46.7 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Associated Banc-Corp audience
BrandAffinityCategory
Capital One10.85×Business & Career
Milwaukee Brewers18.74×Sports
Google Maps7.71×Internet & Social Media
Indeed.com7.38×Business & Career
CarGurus9.1×Cars & Mobility
Green Bay Packers8.5×Sports
Aaron Rodgers7.89×Sports
Enterprise Rent-A-Car7.04×Cars & Mobility
Circle K8.09×Shopping
Google News6.43×News
AccuWeather6.24×Home & Garden
Kia Sportage20×Cars & Mobility
DeviantArt6.67×Internet & Social Media
Khan Academy7.15×Business & Career
Beetlejuice3.88×Movies & TV
ICloud7.26×Technology & Electronics
Bruce Willis5.5×Movies & TV
Diane Keaton4.53×Movies & TV
Billy Bob Thornton6.15×Movies & TV
Apple Store5.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Associated Banc-Corp audience
TraitClusterScore
Career OrientationPOWER1.64
Urban LifestyleOPEN1.52
Family OrientationCONSERVATISM1.43
Risk AppetiteTHRILL1.29
Need for SecurityCONSERVATISM1.2
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Associated Banc-Corp
CountryShare
United States99.8%
Germany0.1%
Italy0.1%

See Associated Banc-Corp audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Associated Banc-Corp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.