Rascasse Audience Intelligence

Associated Banc-Corp Target Market in United States

A data profile of the people who buy, follow and care about Associated Banc-Corp in United States — modelled from more than twelve digital signal sources. Associated Banc-Corp has an estimated audience of 1,968,575 people in United States.

#1481among Brand in United States#1086in Business & Career

The average Associated Banc-Corp fan in United States is 46.7 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Minnesota.

Top brand affinities include Milwaukee Brewers, Green Bay Packers, Retail banking, with strongest over-indexing on Milwaukee Brewers (23.28× the country average).

Demographically, the Associated Banc-Corp audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Associated Banc-Corp fan in United States is balanced, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Associated Banc-Corp profile in United States.

Audience size
2M
in United States
Gender
51.8%♀
48.2% male
Age
46.7
average years
Country rank
#14424
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Associated Banc-Corp

51.8% are female, 48.2% are male, average age 46.7.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Associated Banc-Corp audience in United States
MetricValue
Female51.8%
Male48.2%
Average age46.7
Estimated audience size1,968,575
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Associated Banc-Corp audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3913%
40-4921%
50+44%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Associated Banc-Corp audience comes from United States.

Worldwide audience distribution share by country for Associated Banc-Corp
CountryShare
United States99.8%
Germany0.1%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Associated Banc-Corp audience in United States is strongest.

Fig. 05

Top regions by affinity

Associated Banc-Corp customers by region in United States
#RegionReachAffinity×
01Wisconsin~1M36.18×
02Minnesota~100K5.13×
03Illinois~200K3.13×
04Wyoming~2K0.76×
05Alaska~3K0.65×
06Montana~3K0.56×
07New Mexico~5K0.54×
08West Virginia~5K0.53×
09Hawaii~4K0.53×
10South Dakota~2K0.53×
11North Dakota~2K0.53×
12Idaho~5K0.52×
13Ohio~30K0.51×
14Mississippi~8K0.49×
15Missouri~10K0.47×
16Maine~3K0.47×
17Iowa~7K0.46×
18Delaware~2K0.46×
19Rhode Island~3K0.45×
20Washington, District of Columbia~3K0.45×
21New Hampshire~3K0.42×
22Nebraska~4K0.39×
23Michigan~20K0.35×
24Oklahoma~7K0.35×
25Utah~6K0.35×
26Arkansas~6K0.35×
27Louisiana~8K0.33×
28Nevada~6K0.32×
29Kansas~5K0.32×
30Oregon~7K0.31×
31Alabama~8K0.30×
32Kentucky~7K0.29×
33South Carolina~8K0.28×
34Maryland~9K0.27×
35Connecticut~5K0.27×
36Washington~9K0.24×
37Indiana~8K0.24×
38Massachusetts~8K0.22×
39Tennessee~8K0.22×
40New Jersey~10K0.21×
41Colorado~6K0.21×
42Arizona~8K0.20×
43New York~20K0.19×
44Pennsylvania~10K0.18×
45Virginia~8K0.18×
46Georgia~10K0.17×
47North Carolina~10K0.17×
48Florida~20K0.14×
49Texas~20K0.10×
50California~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Associated Banc-Corp, United States
0.09×1.00×36.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Associated Banc-Corp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Associated Banc-Corp audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports23.28×
02Retail bankingBusiness & Career10.13×
03Online bankingBusiness & Career7.26×
04BuickCars & Mobility6.72×
05Green Bay PackersSports6.67×
06LotteryGames5.99×
07FedExBusiness & Career5.15×
08Weather forecastingHome & Garden4.42×
09QVCMovies & TV4.30×
10Renewable energyBusiness & Career4.20×
11Mortgage loansBusiness & Career4.15×
12Vehicle insuranceCars & Mobility4.15×
13Discount storesShopping3.46×
14BankingBusiness & Career3.10×
15McDonald'sFood & Beverages2.74×
16SubwayFood & Beverages2.70×
17PinterestInternet & Social Media2.59×
18Pizza HutFood & Beverages2.54×
19Capital OneBusiness & Career2.43×
20FurnitureHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Associated Banc-Corp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Associated Banc-Corp audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.65×
Convenience OrientationPREMIUM2.51×
Career OrientationPOWER2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Associated Banc-Corp audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
Design AffinityPREMIUM0.76×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Associated Banc-Corp's target market in United States?

Associated Banc-Corp's target market in United States covers an estimated 1,968,575 people, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Associated Banc-Corp customers?

51.8% of the Associated Banc-Corp audience are female, 48.2% are male, with an average age of 46.7 years.

03

Which brands do Associated Banc-Corp fans like most?

Associated Banc-Corp fans show strongest brand affinity for Milwaukee Brewers (23.28×), Green Bay Packers (6.67×), and Retail banking (10.13×) over the country average.

04

Where do Associated Banc-Corp fans live in United States?

Associated Banc-Corp fans in United States are most concentrated in Wisconsin (reach ~1M), Illinois (reach ~200K), and Minnesota (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Associated Banc-Corp fans also like?

Beyond Associated Banc-Corp itself, the audience over-indexes on Green Bay Packers (6.67×), Retail banking (10.13×), Mortgage loans (4.15×), and FedEx (5.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Associated Banc-Corp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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