Associated Press Audience in United States

Associated Press has an estimated audience of 4,182,896 people in United States. 49.7% are female, 50.3% are male, average age 44.6. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Politico, Singer-songwriter, Aubrey Plaza.

The average Associated Press fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Politico, with strongest over-indexing on Autism Awareness (8.38× the country average). Demographically, the Associated Press audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Brand · Subtype: Charity

Demographics of Associated Press fans

Demographic split for Associated Press audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.6
Estimated audience size4,182,896

Audience persona

The typical Associated Press fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Associated Press in United States
RegionReachAffinity
California398,6050.87×
Texas220,7820.61×
New York219,6900.94×
Florida188,7470.67×
Virginia166,9461.64×
Ohio159,2431.24×
Pennsylvania141,4761×
Illinois126,3270.91×
Oregon119,9332.5×
North Carolina110,3340.88×
Washington107,5671.28×
Michigan104,8590.96×
Massachusetts99,0651.2×
Minnesota91,2541.52×
New Jersey91,0370.86×
Colorado88,6751.35×
Georgia87,4810.68×
Maryland76,5131.06×
Wisconsin76,2651.21×
Missouri71,1501.06×
Tennessee65,5210.78×
Arizona63,9190.75×
Indiana56,5520.74×
South Carolina43,3680.69×
Kentucky42,7170.81×
Connecticut42,1871.01×
Utah36,9910.99×
Oklahoma33,2260.72×
Iowa32,1070.93×
Kansas30,5660.93×
Louisiana30,1340.56×
Alabama28,8820.49×
Nevada26,8610.66×
Maine23,4021.56×
Washington, District of Columbia23,1021.84×
New Hampshire22,3711.36×
Arkansas21,4110.62×
New Mexico21,2931.02×
Nebraska18,9520.9×
Idaho18,5650.89×
Hawaii14,9920.83×
Mississippi14,8870.43×
Montana14,6641.26×
West Virginia13,8590.71×
Rhode Island12,7190.96×
Alaska11,9271.33×
Vermont10,8451.48×
Delaware8,3090.72×
South Dakota7,8600.81×
Wyoming6,5111.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Associated Press audience
BrandAffinityCategory
Autism Awareness8.38×Health
Diabetes mellitus awareness5.67×Health
Politico7.79×Politics & Society
Singer-songwriter3.02×Music & Radio
Aubrey Plaza9.03×Movies & TV
MSN2.91×News
Fox News Channel2×Movies & TV
Microblogging5.91×Technology & Electronics
Capital One2.5×Business & Career
The Washington Post3.94×News
Himalayas8.91×Travel & Leisure
Google Maps2.07×Internet & Social Media
Income tax5.99×Business & Career
Bruce Willis3.56×Movies & TV
FC Bayern Munich3.25×Sports
Staples (Canada)2.39×Business & Career
Breaking news1.64×Movies & TV
Drudge Report3.32×Sports
Hobby Lobby1.7×Home & Garden
Real property2.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Associated Press audience
TraitClusterScore
PatriotismCONSERVATISM2.06
Quality AwarenessPREMIUM1.87
IndividualismJOY1.34
SpiritualityBALANCE1.3
SustainabilityBALANCE1.26
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Associated Press
CountryShare
United States59.7%
China3.2%
Canada3.0%

See Associated Press audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Associated Press have in United States?

Associated Press has an estimated audience of 4,182,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Associated Press fans?

49.7% of Associated Press fans are female, 50.3% are male, with an average age of 44.6 years.

Which brands do Associated Press fans like most?

Associated Press fans show strongest brand affinity for Autism Awareness (8.38×), Diabetes mellitus awareness (5.67×), and Politico (7.79×) over the country average.

Where do Associated Press fans live in United States?

Associated Press fans in United States are most concentrated in California (reach 398,605), Texas (reach 220,782), and New York (reach 219,690). These three regions account for the largest share of the active audience.

What other brands do Associated Press fans also like?

Beyond Associated Press itself, the audience over-indexes on Diabetes mellitus awareness (5.67×), Politico (7.79×), Singer-songwriter (3.02×), and Aubrey Plaza (9.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Associated Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.