Rascasse Audience Intelligence

Associated Press Target Market in United States

A data profile of the people who buy, follow and care about Associated Press in United States — modelled from more than twelve digital signal sources. Associated Press has an estimated audience of 3,793,396 people in United States.

#7among Charity in United States#863among Brand in United States#42in News

The average Associated Press fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Politico, Himalayas, New York Post, with strongest over-indexing on Politico (10.66× the country average).

Demographically, the Associated Press audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Associated Press fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Politico.

Category: News · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Associated Press profile in United States.

Audience size
3.8M
in United States
Gender
49.7%♀
50.3% male
Age
44.6
average years
Country rank
#8402
Brand in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Associated Press

49.7% are female, 50.3% are male, average age 44.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Associated Press audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.6
Estimated audience size3,793,396
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Associated Press audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Associated Press audience comes from United States.

Worldwide audience distribution share by country for Associated Press
CountryShare
United States57.4%
China3.4%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Associated Press audience in United States is strongest.

Fig. 05

Top regions by affinity

Associated Press customers by region in United States
#RegionReachAffinity×
01Oregon~100K2.10×
02Washington, District of Columbia~20K1.83×
03Vermont~10K1.75×
04Alaska~20K1.73×
05Maine~20K1.65×
06Minnesota~90K1.58×
07New Hampshire~20K1.46×
08Virginia~100K1.40×
09Montana~20K1.36×
10Colorado~90K1.31×
11Washington~100K1.26×
12Wisconsin~80K1.21×
13Massachusetts~100K1.18×
14New Mexico~20K1.14×
15Rhode Island~10K1.09×
16Ohio~100K1.06×
17Maryland~70K1.04×
18Missouri~70K1.01×
19Utah~40K0.99×
20Connecticut~40K0.98×
21Iowa~30K0.98×
22Pennsylvania~100K0.97×
23South Dakota~9K0.97×
24Michigan~100K0.96×
25Kansas~30K0.90×
26Nebraska~20K0.90×
27Hawaii~20K0.90×
28Arizona~80K0.89×
29New York~200K0.88×
30Illinois~100K0.88×
31North Dakota~8K0.87×
32Delaware~10K0.86×
33Idaho~20K0.85×
34North Carolina~100K0.83×
35Kentucky~40K0.83×
36New Jersey~90K0.81×
37California~400K0.77×
38Tennessee~60K0.73×
39Indiana~60K0.73×
40West Virginia~10K0.72×
41South Carolina~40K0.68×
42Arkansas~20K0.67×
43Oklahoma~30K0.66×
44Nevada~30K0.64×
45Florida~200K0.63×
46Georgia~80K0.63×
47Texas~200K0.57×
48Louisiana~30K0.55×
49Alabama~30K0.52×
50Mississippi~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Associated Press, United States
0.43×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Associated Press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Associated Press audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society10.66×
02HimalayasTravel & Leisure10.66×
03BodrumTravel & Leisure10.66×
04Late-night talk showMovies & TV4.42×
05Drudge ReportSports3.94×
06New York PostNews3.73×
07The Washington PostNews3.70×
08MSNBCMovies & TV3.46×
09Yahoo!Internet & Social Media3.27×
10Sustainable energyHome & Garden3.16×
11Renewable energyBusiness & Career2.60×
12PhilanthropyArts & Culture2.46×
13Online newspaperNews2.38×
14CBS NewsMovies & TV2.29×
15GeneticsKids & Family2.07×
16Joe BidenPolitics & Society1.94×
17ActivismPolitics & Society1.92×
18Nonprofit organizationPolitics & Society1.61×
19Trader Joe'sShopping1.52×
20RedditInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Associated Press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Associated Press audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
IndividualismJOY1.83×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Associated Press audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.84×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Associated Press's target market in United States?

Associated Press's target market in United States covers an estimated 3,793,396 people, concentrated in California and New York.

02

What is the gender split and age of Associated Press customers?

49.7% of the Associated Press audience are female, 50.3% are male, with an average age of 44.6 years.

03

Which brands do Associated Press fans like most?

Associated Press fans show strongest brand affinity for Politico (10.66×), Himalayas (10.66×), and New York Post (3.73×) over the country average.

04

Where do Associated Press fans live in United States?

Associated Press fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Associated Press fans also like?

Beyond Associated Press itself, the audience over-indexes on Himalayas (10.66×), New York Post (3.73×), Drudge Report (3.94×), and The Washington Post (3.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See Associated Press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Associated Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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