A data profile of the people who buy, follow and care about Attachment parenting in United States — modelled from more than twelve digital signal sources. Attachment parenting has an estimated audience of 281,545 people in United States.
The average Attachment parenting fan in United States is 30.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Reddit, Child development, TMZ, with strongest over-indexing on Reddit (3.18× the country average).
Demographically, the Attachment parenting audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Attachment parenting fan in United States is more female, around 30.7 years old, with strong Community Orientation tendencies and a notable affinity for Reddit.
The key figures that characterise the Attachment parenting profile in United States.
93.4% are female, 6.6% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 93.4% |
| Male | 6.6% |
| Average age | 30.7 |
| Estimated audience size | 281,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 5% |
Where the Attachment parenting audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~7K | 1.32× | |
| 02 | Oregon | ~4K | 1.27× | |
| 03 | Massachusetts | ~7K | 1.21× | |
| 04 | Vermont | <1K | 1.20× | |
| 05 | New Hampshire | ~1K | 1.18× | |
| 06 | Maine | ~1K | 1.16× | |
| 07 | Alaska | <1K | 1.15× | |
| 08 | Colorado | ~5K | 1.13× | |
| 09 | Minnesota | ~4K | 1.11× | |
| 10 | Connecticut | ~3K | 1.09× | |
| 11 | North Dakota | <1K | 1.07× | |
| 12 | Rhode Island | <1K | 1.05× | |
| 13 | Montana | <1K | 1.05× | |
| 14 | South Dakota | <1K | 1.05× | |
| 15 | Idaho | ~1K | 1.04× | |
| 16 | Virginia | ~7K | 1.01× | |
| 17 | Washington, District of Columbia | <1K | 1.01× | |
| 18 | California | ~30K | 1.00× | |
| 19 | Wisconsin | ~4K | 1.00× | |
| 20 | Maryland | ~5K | 0.98× | |
| 21 | Kansas | ~2K | 0.98× | |
| 22 | Hawaii | ~1K | 0.98× | |
| 23 | Delaware | <1K | 0.98× | |
| 24 | New Mexico | ~1K | 0.96× | |
| 25 | Missouri | ~4K | 0.95× | |
| 26 | West Virginia | ~1K | 0.95× | |
| 27 | North Carolina | ~8K | 0.94× | |
| 28 | Arizona | ~5K | 0.94× | |
| 29 | Nebraska | ~1K | 0.94× | |
| 30 | New York | ~10K | 0.93× | |
| 31 | Utah | ~2K | 0.93× | |
| 32 | Pennsylvania | ~9K | 0.92× | |
| 33 | Michigan | ~7K | 0.92× | |
| 34 | Tennessee | ~5K | 0.92× | |
| 35 | Kentucky | ~3K | 0.92× | |
| 36 | Oklahoma | ~3K | 0.92× | |
| 37 | Iowa | ~2K | 0.92× | |
| 38 | Ohio | ~8K | 0.91× | |
| 39 | Arkansas | ~2K | 0.91× | |
| 40 | Mississippi | ~2K | 0.90× | |
| 41 | Illinois | ~8K | 0.89× | |
| 42 | New Jersey | ~6K | 0.89× | |
| 43 | Indiana | ~5K | 0.88× | |
| 44 | South Carolina | ~4K | 0.88× | |
| 45 | Alabama | ~3K | 0.88× | |
| 46 | Louisiana | ~3K | 0.86× | |
| 47 | Nevada | ~2K | 0.85× | |
| 48 | Georgia | ~7K | 0.80× | |
| 49 | Florida | ~10K | 0.74× | |
| 50 | Texas | ~20K | 0.71× |
The strongest cross-interests of the Attachment parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OshKosh B'Gosh | Fashion & Accessoires | 7.19× | ||
| 02 | Child development | Business & Career | 5.20× | ||
| 03 | Baby food | Kids & Family | 3.81× | ||
| 04 | Child care | Kids & Family | 3.60× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.58× | ||
| 06 | Internet & Social Media | 3.18× | |||
| 07 | Kindergarten | Kids & Family | 3.00× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.96× | ||
| 09 | TMZ | Internet & Social Media | 2.87× | ||
| 10 | Snapchat | Internet & Social Media | 2.85× | ||
| 11 | IKEA | Home & Garden | 2.74× | ||
| 12 | Trader Joe's | Shopping | 2.47× | ||
| 13 | Subway | Food & Beverages | 2.41× | ||
| 14 | Five Below | Shopping | 2.28× | ||
| 15 | Organic food | Food & Beverages | 2.03× | ||
| 16 | McDonald's | Food & Beverages | 1.89× | ||
| 17 | Starbucks | Food & Beverages | 1.89× | ||
| 18 | Internet & Social Media | 1.84× | |||
| 19 | Pizza Hut | Food & Beverages | 1.81× | ||
| 20 | Old Navy | Fashion & Accessoires | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.95× | |
| Family Orientation | CONSERVATISM | 1.76× | |
| Mindfulness | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Career Orientation | POWER | 0.99× |
Attachment parenting has an estimated audience of 281,545 people in United States, concentrated in California and Texas.
93.4% of Attachment parenting fans are female, 6.6% are male, with an average age of 30.7 years.
Attachment parenting fans show strongest brand affinity for Reddit (3.18×), Child development (5.2×), and TMZ (2.87×) over the country average.
Attachment parenting fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Attachment parenting itself, the audience over-indexes on Child development (5.2×), TMZ (2.87×), IKEA (2.74×), and Trader Joe's (2.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Attachment parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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