ATTN: Audience in United States
ATTN: has an estimated audience of 2,612,223 people in United States. 59.9% are female, 40.1% are male, average age 39.4. Top brand affinities: Chuck Norris, Google News, Capital One, Aubrey Plaza, Autism Awareness.
Top brand affinities include Chuck Norris, Google News, Capital One, with strongest over-indexing on Chuck Norris (7.57× the country average). Demographically, the ATTN: audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Category: News · Type: Website / Newspaper / Magazine
Demographics of ATTN: fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.4 |
| Estimated audience size | 2,612,223 |
Audience persona
The typical ATTN: fan in United States is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Chuck Norris.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chuck Norris | 7.57× | Movies & TV |
| Google News | 5.76× | News |
| Capital One | 3.36× | Business & Career |
| Aubrey Plaza | 9.97× | Movies & TV |
| Autism Awareness | 6.89× | Health |
| Diabetes mellitus awareness | 4.68× | Health |
| Google Maps | 2.73× | Internet & Social Media |
| Diane Keaton | 3.92× | Movies & TV |
| Singer-songwriter | 2.44× | Music & Radio |
| MSN | 2.34× | News |
| Indeed.com | 2.34× | Business & Career |
| Microblogging | 4.83× | Technology & Electronics |
| CNN | 1.73× | Movies & TV |
| Google Flights | 2.76× | Travel & Leisure |
| Bruce Willis | 3.38× | Movies & TV |
| Hobby Lobby | 1.81× | Home & Garden |
| Beetlejuice | 2.23× | Movies & TV |
| Kendra Scott | 4.8× | Fashion & Accessoires |
| AccuWeather | 2.82× | Home & Garden |
| Real property | 2.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.89 |
| Patriotism | CONSERVATISM | 1.71 |
| Individualism | JOY | 1.65 |
| Spirituality | BALANCE | 1.58 |
| Urban Lifestyle | OPEN | 1.29 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| China | 10.0% |
| Taiwan | 4.7% |
See ATTN: audiences in other countries
More News audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for ATTN:. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.