Rascasse Audience Intelligence

ATTN: Audience in United States

A data profile of the people who buy, follow and care about ATTN: in United States — modelled from more than twelve digital signal sources. ATTN: has an estimated audience of 2,623,813 people in United States.

#342among Website / Newspaper / Magazine in United States#70in News

The average ATTN: fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google News, Chuck Norris, Cougar, with strongest over-indexing on Google News (4.12× the country average).

Demographically, the ATTN: audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ATTN: fan in United States is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ATTN: profile in United States.

Audience size
2.6M
in United States
Gender
59.9%♀
40.1% male
Age
39.4
average years
Country rank
#11490
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ATTN:

59.9% are female, 40.1% are male, average age 39.4.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for ATTN: audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.4
Estimated audience size2,623,813
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the ATTN: audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

28.2%

of the worldwide ATTN: audience comes from United States.

Worldwide audience distribution share by country for ATTN:
CountryShare
United States28.2%
China9.8%
Taiwan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ATTN: audience in United States is strongest.

Fig. 05

Top regions by affinity

ATTN: fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.28×
02Alabama~50K1.24×
03Arkansas~30K1.24×
04Mississippi~30K1.22×
05South Carolina~50K1.19×
06Louisiana~40K1.18×
07Oklahoma~30K1.18×
08Texas~300K1.17×
09Georgia~90K1.16×
10Missouri~50K1.12×
11North Carolina~90K1.11×
12Indiana~50K1.10×
13California~300K1.09×
14West Virginia~10K1.09×
15Kansas~20K1.08×
16Maryland~50K1.07×
17Kentucky~30K1.07×
18Virginia~70K1.06×
19New Mexico~10K1.06×
20Pennsylvania~90K1.04×
21Arizona~60K1.04×
22Ohio~80K1.02×
23Tennessee~50K1.01×
24Illinois~90K1.00×
25Michigan~70K1.00×
26South Dakota~6K1.00×
27Florida~200K0.98×
28Nebraska~10K0.98×
29Delaware~7K0.98×
30Nevada~20K0.97×
31Iowa~20K0.97×
32Idaho~10K0.96×
33Alaska~5K0.96×
34North Dakota~5K0.96×
35Wisconsin~40K0.94×
36Washington~50K0.93×
37Utah~20K0.92×
38Montana~7K0.92×
39New Jersey~60K0.91×
40Oregon~30K0.89×
41Minnesota~30K0.88×
42Hawaii~10K0.87×
43Maine~8K0.87×
44Vermont~4K0.86×
45Connecticut~20K0.85×
46Washington, District of Columbia~7K0.84×
47Rhode Island~7K0.83×
48Colorado~30K0.82×
49New Hampshire~8K0.80×
50Massachusetts~40K0.79×
Fig. 06

Affinity by region

Affinity by region — ATTN:, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ATTN: audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ATTN: audience
#·InterestCategoryAffinity×
01CougarKids & Family9.97×
02Janie and JackShopping9.97×
03Steffi GrafSports9.97×
04Late-night talk showMovies & TV4.58×
05Google NewsNews4.12×
06Chuck NorrisMovies & TV3.78×
07MSNBCMovies & TV2.90×
08Non-alcoholic beverageFood & Beverages2.75×
09The Washington PostNews2.55×
10Family DollarFashion & Accessoires2.51×
11Britney SpearsMusic & Radio2.41×
12Microwave ovenHome & Garden2.38×
13Online newspaperNews2.31×
14PhilanthropyArts & Culture2.30×
15Internet celebrityInternet & Social Media2.26×
16RadioTechnology & Electronics2.01×
17PianoMusic & Radio2.01×
18GeneticsKids & Family1.88×
19Subscription business modelShopping1.74×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ATTN: audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ATTN: audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Quality AwarenessPREMIUM1.79×
IndividualismJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ATTN: audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.88×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ATTN: have in United States?

ATTN: has an estimated audience of 2,623,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ATTN: fans?

59.9% of ATTN: fans are female, 40.1% are male, with an average age of 39.4 years.

03

Which brands do ATTN: fans like most?

ATTN: fans show strongest brand affinity for Google News (4.12×), Chuck Norris (3.78×), and Cougar (9.97×) over the country average.

04

Where do ATTN: fans live in United States?

ATTN: fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do ATTN: fans also like?

Beyond ATTN: itself, the audience over-indexes on Chuck Norris (3.78×), Cougar (9.97×), Radio (2.01×), and Britney Spears (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See ATTN: audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ATTN:. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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