Rascasse Audience Intelligence

Australian cuisine Audience in United States

A data profile of the people who buy, follow and care about Australian cuisine in United States — modelled from more than twelve digital signal sources. Australian cuisine has an estimated audience of 2,450,843 people in United States.

#38among Cuisine in United States#5677among Topic in United States#739in Food & Beverages

The average Australian cuisine fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microwave oven, Weber Grills, Non-alcoholic beverage, with strongest over-indexing on Microwave oven (4.14× the country average).

Demographically, the Australian cuisine audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australian cuisine fan in United States is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian cuisine profile in United States.

Audience size
2.5M
in United States
Gender
49.1%♀
50.9% male
Age
43.5
average years
Country rank
#12085
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian cuisine fans

49.1% are female, 50.9% are male, average age 43.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Australian cuisine audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.5
Estimated audience size2,450,843
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Australian cuisine audience in United States
Age bracketShare%
16-194%
20-2916%
30-3930%
40-4933%
50+18%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Australian cuisine audience comes from United States.

Worldwide audience distribution share by country for Australian cuisine
CountryShare
United States63.0%
Australia11.4%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Australian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.25×
02Vermont~5K1.22×
03North Dakota~6K1.17×
04Hawaii~10K1.11×
05South Dakota~6K1.11×
06Washington~50K1.09×
07Montana~7K1.09×
08Oregon~30K1.05×
09Virginia~60K1.04×
10Washington, District of Columbia~8K1.04×
11Delaware~7K1.04×
12Rhode Island~8K1.03×
13West Virginia~10K1.01×
14Maine~9K1.01×
15New Hampshire~10K1.00×
16Idaho~10K0.99×
17California~300K0.98×
18New York~100K0.98×
19Colorado~40K0.98×
20New Mexico~10K0.97×
21Kentucky~30K0.96×
22Kansas~20K0.96×
23Nebraska~10K0.96×
24Missouri~40K0.95×
25Mississippi~20K0.94×
26Arkansas~20K0.94×
27Iowa~20K0.94×
28Massachusetts~40K0.93×
29Oklahoma~30K0.93×
30Utah~20K0.93×
31Maryland~40K0.92×
32Wisconsin~30K0.92×
33Connecticut~20K0.92×
34North Carolina~70K0.91×
35Louisiana~30K0.91×
36Nevada~20K0.91×
37Tennessee~40K0.90×
38South Carolina~30K0.90×
39Minnesota~30K0.89×
40Alabama~30K0.89×
41Illinois~70K0.88×
42Arizona~40K0.88×
43Pennsylvania~70K0.87×
44Georgia~70K0.87×
45New Jersey~50K0.87×
46Indiana~40K0.87×
47Michigan~50K0.85×
48Texas~200K0.84×
49Ohio~60K0.82×
50Florida~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Australian cuisine, United States
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian cuisine audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden11.66×
02Mineral waterFood & Beverages4.63×
03ButcherFood & Beverages4.44×
04Smoked meatFood & Beverages4.35×
05Non-alcoholic beverageFood & Beverages4.16×
06Microwave ovenHome & Garden4.14×
07CappuccinoFood & Beverages4.12×
08Rail transportTravel & Leisure2.88×
09SteakhouseFood & Beverages2.80×
10Street foodFood & Beverages2.78×
11HypermarketShopping2.75×
12Fast casual restaurantsFood & Beverages2.53×
13Hardware storeHome & Garden2.45×
14Discount TireShopping2.30×
15United Parcel ServiceBusiness & Career2.14×
16Britney SpearsMusic & Radio2.13×
17Pizza HutFood & Beverages2.04×
18GrillingFood & Beverages1.91×
19Discount storesShopping1.79×
20TMZInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian cuisine audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.48×
Convenience OrientationPREMIUM2.17×
Community OrientationOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian cuisine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Pet OwnershipJOY0.71×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian cuisine have in United States?

Australian cuisine has an estimated audience of 2,450,843 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Australian cuisine fans?

49.1% of Australian cuisine fans are female, 50.9% are male, with an average age of 43.5 years.

03

Which brands do Australian cuisine fans like most?

Australian cuisine fans show strongest brand affinity for Microwave oven (4.14×), Weber Grills (11.66×), and Non-alcoholic beverage (4.16×) over the country average.

04

Where do Australian cuisine fans live in United States?

Australian cuisine fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Australian cuisine fans also like?

Beyond Australian cuisine itself, the audience over-indexes on Weber Grills (11.66×), Non-alcoholic beverage (4.16×), Mineral water (4.63×), and Pizza Hut (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Australian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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