Australian cuisine Audience in United States

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Australian cuisine has an estimated audience of 2,450,843 people in United States. 49.1% are female, 50.9% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Pizza Hut, weber grills, Grilling, Barbecue, Lowe's.

The average Australian cuisine fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pizza Hut, weber grills, Grilling, with strongest over-indexing on Pizza Hut (2.22× the country average). Demographically, the Australian cuisine audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Australian cuisine fans

Demographic split for Australian cuisine audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.5
Estimated audience size2,450,843

Audience persona

The typical Australian cuisine fan in United States is balanced, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Top regions in United States

Top regions ranked by reach for Australian cuisine in United States
RegionReachAffinity
California279,9421.04×
Texas168,0110.8×
New York143,0041.04×
Florida125,7150.76×
Illinois71,4490.88×
Virginia70,2811.18×
Pennsylvania70,2020.85×
North Carolina67,1370.91×
Washington60,5141.23×
Georgia59,5410.79×
Ohio55,8510.74×
Michigan50,1180.78×
New Jersey49,8280.8×
Colorado41,5711.08×
Tennessee41,2710.84×
Massachusetts40,6390.84×
Arizona39,0070.78×
Maryland38,5310.91×
Missouri36,1970.92×
Indiana29,7300.66×
Kentucky29,5190.96×
Oregon28,3201.01×
Wisconsin27,2620.74×
South Carolina24,4110.66×
Louisiana23,7650.75×
Minnesota23,6620.67×
Alabama21,2000.62×
Oklahoma20,3190.75×
Connecticut18,5170.75×
Nevada18,3880.78×
Utah15,8800.72×
Arkansas15,8300.78×
Hawaii15,4101.46×
Iowa15,3180.76×
Kansas14,4370.75×
Mississippi13,3640.66×
New Mexico11,0690.9×
West Virginia11,0330.97×
Alaska11,0102.1×
Idaho10,1880.83×
Montana9,5981.41×
South Dakota9,4731.67×
North Dakota9,2241.83×
New Hampshire9,0910.94×
Washington, District of Columbia8,9871.22×
Wyoming8,9252.46×
Nebraska8,9020.72×
Rhode Island8,7781.13×
Maine8,7731×
Vermont8,6342.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian cuisine audience
BrandAffinityCategory
Pizza Hut2.22×Food & Beverages
weber grills10.68×Home & Garden
Grilling2.11×Food & Beverages
Barbecue1.82×Food & Beverages
Lowe's1.7×Shopping
Microwave oven2.98×Home & Garden
Smoked meat4.29×Food & Beverages
Golf1.57×Sports
Fast casual restaurants2.62×Food & Beverages
Steakhouse2.84×Food & Beverages
TMZ1.82×Internet & Social Media
Street food2.63×Food & Beverages
Hardware store2.23×Home & Garden
Organic food1.62×Food & Beverages
Discount stores1.91×Shopping
Subway1.64×Food & Beverages
Hypermarket2.89×Shopping
United Parcel Service1.85×Business & Career
In-N-Out Burger1.75×Food & Beverages
Solar energy2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian cuisine audience
TraitClusterScore
Convenience OrientationPREMIUM2.13
Career OrientationPOWER2.12
Community OrientationOPEN1.64
DIY MentalityTHRILL1.6
Price SensitivityPREMIUM1.58
TraditionCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Australian cuisine
CountryShare
United States63.0%
Australia11.4%
United Kingdom5.9%

See Australian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Australian cuisine have in United States?

Australian cuisine has an estimated audience of 2,450,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Australian cuisine fans?

49.1% of Australian cuisine fans are female, 50.9% are male, with an average age of 43.5 years.

Which brands do Australian cuisine fans like most?

Australian cuisine fans show strongest brand affinity for Pizza Hut (2.22×), weber grills (10.68×), and Grilling (2.11×) over the country average.

Where do Australian cuisine fans live in United States?

Australian cuisine fans in United States are most concentrated in California (reach 279,942), Texas (reach 168,011), and New York (reach 143,004). These three regions account for the largest share of the active audience.

What other brands do Australian cuisine fans also like?

Beyond Australian cuisine itself, the audience over-indexes on weber grills (10.68×), Grilling (2.11×), Barbecue (1.82×), and Lowe's (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.