Rascasse Audience Intelligence

Bahama Breeze Target Market in United States

A data profile of the people who buy, follow and care about Bahama Breeze in United States — modelled from more than twelve digital signal sources. Bahama Breeze has an estimated audience of 2,181,165 people in United States.

#67among Restaurants in United States#1352among Brand in United States#807in Food & Beverages

The average Bahama Breeze fan in United States is 38.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, New Jersey.

Top brand affinities include Mortgage loans, Discount stores, FedEx, with strongest over-indexing on Mortgage loans (3.55× the country average).

Demographically, the Bahama Breeze audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bahama Breeze fan in United States is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bahama Breeze profile in United States.

Audience size
2.2M
in United States
Gender
71.7%♀
28.3% male
Age
38.3
average years
Country rank
#13297
Brand in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bahama Breeze

71.7% are female, 28.3% are male, average age 38.3.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Bahama Breeze audience in United States
MetricValue
Female71.7%
Male28.3%
Average age38.3
Estimated audience size2,181,165
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Bahama Breeze audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3926%
40-4923%
50+13%
Fig. 04

Worldwide distribution

99.6%

of the worldwide Bahama Breeze audience comes from United States.

Worldwide audience distribution share by country for Bahama Breeze
CountryShare
United States99.6%
Germany0.3%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bahama Breeze audience in United States is strongest.

Fig. 05

Top regions by affinity

Bahama Breeze customers by region in United States
#RegionReachAffinity×
01Florida~2.5M11.95×
02Delaware~50K5.86×
03Georgia~300K3.67×
04New Jersey~300K3.40×
05North Carolina~200K2.63×
06Pennsylvania~300K2.49×
07Michigan~200K2.35×
08Washington~100K2.34×
09Nevada~70K2.21×
10South Carolina~100K2.09×
11Virginia~100K1.66×
12Tennessee~80K1.30×
13New Hampshire~10K0.89×
14Illinois~70K0.66×
15Wyoming~3K0.65×
16Maryland~30K0.64×
17New York~100K0.61×
18Alaska~4K0.57×
19Mississippi~10K0.53×
20Washington, District of Columbia~5K0.52×
21Montana~4K0.52×
22South Dakota~4K0.52×
23North Dakota~3K0.50×
24West Virginia~6K0.44×
25Ohio~40K0.43×
26Massachusetts~30K0.42×
27Alabama~20K0.41×
28Arkansas~10K0.39×
29Rhode Island~4K0.39×
30Kentucky~10K0.38×
31Hawaii~5K0.37×
32Maine~4K0.37×
33Indiana~20K0.36×
34Idaho~5K0.34×
35New Mexico~5K0.32×
36Nebraska~5K0.32×
37Kansas~8K0.31×
38Arizona~20K0.30×
39Missouri~20K0.30×
40Oklahoma~10K0.30×
41Connecticut~9K0.30×
42Louisiana~10K0.27×
43Iowa~7K0.27×
44Texas~70K0.26×
45Colorado~10K0.26×
46Utah~7K0.26×
47Wisconsin~10K0.25×
48Oregon~8K0.22×
49Minnesota~9K0.21×
50California~50K0.14×
Fig. 06

Affinity by region

Affinity by region — Bahama Breeze, United States
0.14×1.00×11.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bahama Breeze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bahama Breeze audience
#·InterestCategoryAffinity×
01QVCMovies & TV4.88×
02Red LobsterFood & Beverages4.49×
03HyundaiCars & Mobility4.46×
04Discount storesShopping4.18×
05FedExBusiness & Career3.85×
06Weather forecastingHome & Garden3.84×
07Mortgage loansBusiness & Career3.55×
08Vehicle insuranceCars & Mobility3.21×
09Shopping mallsShopping3.04×
10Solar energyHome & Garden2.79×
11Pizza HutFood & Beverages2.59×
12Domino's PizzaFood & Beverages2.42×
13McDonald'sFood & Beverages2.39×
14SubwayFood & Beverages2.29×
15IKEAHome & Garden2.23×
16Organic foodFood & Beverages2.13×
17AirbnbTravel & Leisure2.05×
18PinterestInternet & Social Media1.97×
19FurnitureHome & Garden1.91×
20BarbecueFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bahama Breeze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bahama Breeze audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.54×
Quality AwarenessPREMIUM1.78×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bahama Breeze audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Healthy LifestyleBALANCE0.85×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bahama Breeze's target market in United States?

Bahama Breeze's target market in United States covers an estimated 2,181,165 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Bahama Breeze customers?

71.7% of the Bahama Breeze audience are female, 28.3% are male, with an average age of 38.3 years.

03

Which brands do Bahama Breeze fans like most?

Bahama Breeze fans show strongest brand affinity for Mortgage loans (3.55×), Discount stores (4.18×), and FedEx (3.85×) over the country average.

04

Where do Bahama Breeze fans live in United States?

Bahama Breeze fans in United States are most concentrated in Florida (reach ~2.5M), Georgia (reach ~300K), and New Jersey (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bahama Breeze fans also like?

Beyond Bahama Breeze itself, the audience over-indexes on Discount stores (4.18×), FedEx (3.85×), Shopping malls (3.04×), and QVC (4.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bahama Breeze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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