Bank of America Stadium Audience in United States

Bank of America Stadium logo

Bank of America Stadium has an estimated audience of 1,862,909 people in United States. 44.2% are female, 55.8% are male, average age 36.6. Top regions: North Carolina, California, Florida. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

The average Bank of America Stadium fan in United States is 36.6 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Florida. Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.42× the country average). Demographically, the Bank of America Stadium audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Bank of America Stadium fans

Demographic split for Bank of America Stadium audience in United States
MetricValue
Female44.2%
Male55.8%
Average age36.6
Estimated audience size1,862,909

Audience persona

The typical Bank of America Stadium fan in United States is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Bank of America Stadium in United States
RegionReachAffinity
North Carolina545,6859.73×
California205,1821×
Florida190,2021.51×
Texas172,4021.08×
South Carolina132,7004.73×
New York109,5711.05×
Georgia90,9021.58×
Virginia90,5922×
New Jersey80,4391.7×
Tennessee64,3631.72×
Illinois43,5440.7×
Pennsylvania41,0910.66×
Ohio39,3800.69×
Maryland37,0451.16×
Arizona29,3400.77×
Massachusetts27,8430.76×
Michigan23,6440.49×
Minnesota21,8260.82×
Indiana19,8050.58×
Kentucky19,0380.82×
Missouri18,3210.61×
Alabama17,6950.68×
Colorado17,6510.6×
Connecticut17,3500.93×
Nevada17,1380.95×
Washington15,6140.42×
Louisiana14,6090.61×
Wisconsin13,2040.47×
Utah11,3920.68×
Oklahoma11,0150.53×
West Virginia9,3201.07×
Kansas9,2970.63×
Arkansas8,5020.55×
Iowa8,4110.55×
Oregon8,2100.38×
Mississippi7,1730.47×
Washington, District of Columbia6,0711.08×
Nebraska5,9350.64×
Rhode Island4,2440.72×
New Mexico4,1660.45×
Idaho3,9190.42×
Delaware3,7490.73×
New Hampshire3,5680.49×
Maine2,9070.44×
Hawaii2,0490.26×
South Dakota1,8220.42×
Montana1,6460.32×
North Dakota1,4380.38×
Vermont1,3690.42×
Alaska9440.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bank of America Stadium audience
BrandAffinityCategory
Goop11.42×Internet & Social Media
Governor of Michigan14.31×Politics & Society
Mathcore14.9×Music & Radio
Grinch7.04×Movies & TV
Hipster15.92×Politics & Society
Wok10.13×Food & Beverages
Google Home9.5×Technology & Electronics
Harlow17.13×Travel & Leisure
Fairy godmother10.67×Literature
No Escape (1994 film)15.7×Movies & TV
Elsword21.8×Games
Vocal harmony5.78×Music & Radio
Hibachi10×Food & Beverages
La Jolla10.7×Travel & Leisure
Historic site4.81×Arts & Culture
Guitarist (magazine)12.4×Music & Radio
headspace9.98×Health
TV Fanatic10.97×Movies & TV
Grace Slick8.52×Music & Radio
El Paso County, Colorado12.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bank of America Stadium audience
TraitClusterScore
ExtroversionTHRILL1.05
Social Media UsageJOY1.02
Sports ActivityPOWER0.98
LGBTQ+ IdentityOPEN0.95
Early Adopter MentalityPOWER0.94
Career OrientationPOWER0.92

Worldwide distribution

Worldwide audience distribution share by country for Bank of America Stadium
CountryShare
United States75.4%
Germany3.8%
Brazil3.3%

See Bank of America Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Bank of America Stadium have in United States?

Bank of America Stadium has an estimated audience of 1,862,909 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Bank of America Stadium fans?

44.2% of Bank of America Stadium fans are female, 55.8% are male, with an average age of 36.6 years.

Which brands do Bank of America Stadium fans like most?

Bank of America Stadium fans show strongest brand affinity for Goop (11.42×), Governor of Michigan (14.31×), and Mathcore (14.9×) over the country average.

Where do Bank of America Stadium fans live in United States?

Bank of America Stadium fans in United States are most concentrated in North Carolina (reach 545,685), California (reach 205,182), and Florida (reach 190,202). These three regions account for the largest share of the active audience.

What other brands do Bank of America Stadium fans also like?

Beyond Bank of America Stadium itself, the audience over-indexes on Governor of Michigan (14.31×), Mathcore (14.9×), Grinch (7.04×), and Hipster (15.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of America Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.