Rascasse Audience Intelligence

Bank of America Stadium Audience in United States

A data profile of the people who buy, follow and care about Bank of America Stadium in United States — modelled from more than twelve digital signal sources. Bank of America Stadium has an estimated audience of 1,351,459 people in United States.

#39among Stadium in United States#1618among POI in United States#1749in Sports

The average Bank of America Stadium fan in United States is 38.2 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Florida.

Top brand affinities include NFL, Aaron Rodgers, Mixed martial arts, with strongest over-indexing on NFL (1.62× the country average).

Demographically, the Bank of America Stadium audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank of America Stadium fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank of America Stadium profile in United States.

Audience size
1.4M
in United States
Gender
37.5%♀
62.5% male
Age
38.2
average years
Country rank
#19154
POI in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bank of America Stadium fans

37.5% are female, 62.5% are male, average age 38.2.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Bank of America Stadium audience in United States
MetricValue
Female37.5%
Male62.5%
Average age38.2
Estimated audience size1,351,459
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Bank of America Stadium audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

83.7%

of the worldwide Bank of America Stadium audience comes from United States.

Worldwide audience distribution share by country for Bank of America Stadium
CountryShare
United States83.7%
Mexico4.2%
Portugal1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank of America Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank of America Stadium fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1M18.53×
02South Carolina~200K5.46×
03Virginia~90K1.99×
04Tennessee~60K1.49×
05New Jersey~70K1.46×
06Georgia~80K1.38×
07Florida~200K1.30×
08West Virginia~10K1.14×
09Maryland~30K1.02×
10Washington, District of Columbia~6K0.99×
11Texas~100K0.89×
12New York~90K0.88×
13California~200K0.85×
14Nevada~20K0.84×
15Connecticut~20K0.82×
16Mississippi~10K0.74×
17Kentucky~20K0.73×
18Delaware~4K0.73×
19Minnesota~20K0.72×
20Rhode Island~4K0.71×
21Arizona~30K0.68×
22Massachusetts~20K0.66×
23Alabama~20K0.65×
24Utah~10K0.62×
25Nebraska~6K0.62×
26Alaska~3K0.62×
27Vermont~2K0.62×
28Illinois~40K0.60×
29Ohio~40K0.60×
30Pennsylvania~40K0.59×
31Kansas~9K0.59×
32South Dakota~3K0.59×
33North Dakota~2K0.59×
34Louisiana~10K0.58×
35Missouri~20K0.55×
36Arkansas~9K0.55×
37New Hampshire~4K0.55×
38Colorado~20K0.54×
39Iowa~9K0.54×
40Montana~3K0.54×
41Maine~4K0.53×
42Indiana~20K0.52×
43Oklahoma~10K0.51×
44New Mexico~5K0.51×
45Idaho~5K0.50×
46Hawaii~4K0.46×
47Michigan~20K0.45×
48Wisconsin~10K0.45×
49Washington~20K0.40×
50Oregon~9K0.40×
Fig. 06

Affinity by region

Affinity by region — Bank of America Stadium, United States
0.40×1.00×18.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank of America Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank of America Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.53×
02Dak PrescottSports3.24×
03StadiumSports3.10×
04LSU Tigers footballSports3.02×
05Luka DončićSports2.81×
06Aaron RodgersSports2.52×
07Carolina PanthersSports2.46×
08Charlotte HornetsSports2.46×
09Minnesota TimberwolvesSports2.27×
10San Francisco 49ersSports2.01×
11Anime conventionLiterature1.82×
12Chicago CubsSports1.80×
13Mixed martial artsSports1.76×
14CBS SportsMovies & TV1.73×
15NBA playoffsSports1.67×
16NFLSports1.62×
17Golden State WarriorsSports1.60×
18NBA FinalsSports1.55×
19Super BowlSports1.54×
20ESPNMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank of America Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank of America Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Career OrientationPOWER1.18×
IndulgenceJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank of America Stadium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.86×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bank of America Stadium have in United States?

Bank of America Stadium has an estimated audience of 1,351,459 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Bank of America Stadium fans?

37.5% of Bank of America Stadium fans are female, 62.5% are male, with an average age of 38.2 years.

03

Which brands do Bank of America Stadium fans like most?

Bank of America Stadium fans show strongest brand affinity for NFL (1.62×), Aaron Rodgers (2.52×), and Mixed martial arts (1.76×) over the country average.

04

Where do Bank of America Stadium fans live in United States?

Bank of America Stadium fans in United States are most concentrated in North Carolina (reach ~1M), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bank of America Stadium fans also like?

Beyond Bank of America Stadium itself, the audience over-indexes on Aaron Rodgers (2.52×), Mixed martial arts (1.76×), ESPN (1.5×), and NBA playoffs (1.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bank of America Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of America Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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