Bass Brewery Audience in United States

Bass Brewery logo

Bass Brewery has an estimated audience of 1,267,360 people in United States. 66.6% are female, 33.4% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Iowa Lottery, Israel, Elsword, Kendra Scott, Fairy godmother.

The average Bass Brewery fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Iowa Lottery, Israel, Elsword, with strongest over-indexing on Iowa Lottery (9.62× the country average). Demographically, the Bass Brewery audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Bass Brewery fans

Demographic split for Bass Brewery audience in United States
MetricValue
Female66.6%
Male33.4%
Average age44.6
Estimated audience size1,267,360

Audience persona

The typical Bass Brewery fan in United States is more female, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Iowa Lottery.

Top regions in United States

Top regions ranked by reach for Bass Brewery in United States
RegionReachAffinity
California138,7811×
Texas124,5101.14×
Florida97,7641.14×
New York62,7680.89×
Wisconsin44,8862.35×
North Carolina43,0651.13×
Illinois42,6131.01×
Georgia42,4871.09×
Pennsylvania40,1510.94×
Ohio37,8190.97×
Michigan33,3411.01×
Virginia31,3381.02×
Tennessee28,9641.14×
Arizona26,3041.02×
New Jersey25,9440.8×
Indiana25,7871.11×
Alabama25,4001.43×
Missouri24,3401.19×
Washington24,1360.95×
Minnesota21,3041.17×
Massachusetts21,0810.84×
South Carolina20,6831.08×
Louisiana19,8491.21×
Maryland18,9330.87×
Oklahoma18,8261.34×
Kentucky17,4471.1×
Colorado16,6270.83×
Arkansas13,7141.31×
Oregon12,7740.88×
Mississippi11,8961.14×
Iowa11,5491.11×
Connecticut10,5540.83×
Kansas10,4121.04×
Utah9,8940.87×
Nevada9,8070.8×
West Virginia6,3691.08×
Nebraska6,1870.97×
Idaho6,1790.97×
New Mexico5,0110.79×
New Hampshire4,9370.99×
Maine4,5951.01×
Hawaii3,7260.68×
Rhode Island2,8260.7×
Montana2,6520.75×
South Dakota2,4490.84×
Delaware2,4440.7×
Washington, District of Columbia2,4340.64×
North Dakota2,3390.9×
Alaska2,2140.82×
Vermont1,8530.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bass Brewery audience
BrandAffinityCategory
Iowa Lottery9.62×Games
Israel1.63×Travel & Leisure
Elsword11.07×Games
Kendra Scott1.95×Fashion & Accessoires
Fairy godmother4.9×Literature
Goop3.39×Internet & Social Media
Governor of Michigan4.41×Politics & Society
Zoo Tycoon (series)11.07×Games
JDSU1.66×Business & Career
Highland games4.8×Sports
Wok3.2×Food & Beverages
headspace4.54×Health
Historic site2×Arts & Culture
Box lacrosse4.07×Sports
Soldering iron1.52×Home & Garden
Grinch1.8×Movies & TV
Home staging2.29×Home & Garden
Mathcore3.44×Music & Radio
Emigrate (band)3.88×Music & Radio
Noodle (Gorillaz)1.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bass Brewery audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Design AffinityPREMIUM1.87
SustainabilityBALANCE1.78
Quality AwarenessPREMIUM1.52
CreativityOPEN1.43
IndulgenceJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Bass Brewery
CountryShare
Saudi Arabia14.4%
United States10.1%
India8.6%

See Bass Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Bass Brewery have in United States?

Bass Brewery has an estimated audience of 1,267,360 people in United States, concentrated in California and Texas.

What is the gender split and age of Bass Brewery fans?

66.6% of Bass Brewery fans are female, 33.4% are male, with an average age of 44.6 years.

Which brands do Bass Brewery fans like most?

Bass Brewery fans show strongest brand affinity for Iowa Lottery (9.62×), Israel (1.63×), and Elsword (11.07×) over the country average.

Where do Bass Brewery fans live in United States?

Bass Brewery fans in United States are most concentrated in California (reach 138,781), Texas (reach 124,510), and Florida (reach 97,764). These three regions account for the largest share of the active audience.

What other brands do Bass Brewery fans also like?

Beyond Bass Brewery itself, the audience over-indexes on Israel (1.63×), Elsword (11.07×), Kendra Scott (1.95×), and Fairy godmother (4.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bass Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.