Rascasse Audience Intelligence

Bass Brewery Target Market in United States

A data profile of the people who buy, follow and care about Bass Brewery in United States — modelled from more than twelve digital signal sources. Bass Brewery has an estimated audience of 1,516,869 people in United States.

#12among Beer in United States#1830among Brand in United States#1042in Food & Beverages

The average Bass Brewery fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Discount stores, FedEx, with strongest over-indexing on QVC (11.07× the country average).

Demographically, the Bass Brewery audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bass Brewery fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bass Brewery profile in United States.

Audience size
1.5M
in United States
Gender
66.6%♀
33.4% male
Age
44.6
average years
Country rank
#17616
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bass Brewery

66.6% are female, 33.4% are male, average age 44.6.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Bass Brewery audience in United States
MetricValue
Female66.6%
Male33.4%
Average age44.6
Estimated audience size1,516,869
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Bass Brewery audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3918%
40-4928%
50+31%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Bass Brewery audience comes from United States.

Worldwide audience distribution share by country for Bass Brewery
CountryShare
Saudi Arabia18.0%
United States11.0%
India10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bass Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Bass Brewery customers by region in United States
#RegionReachAffinity×
01Wisconsin~40K2.32×
02Alabama~30K1.44×
03Arkansas~10K1.35×
04Oklahoma~20K1.32×
05Louisiana~20K1.22×
06Mississippi~10K1.18×
07Missouri~20K1.17×
08Minnesota~20K1.17×
09West Virginia~7K1.13×
10Kentucky~20K1.12×
11Texas~100K1.10×
12North Carolina~40K1.10×
13Tennessee~30K1.10×
14Indiana~30K1.10×
15Iowa~10K1.10×
16Florida~90K1.07×
17South Carolina~20K1.07×
18Kansas~10K1.06×
19Maine~5K1.06×
20Georgia~40K1.05×
21Nebraska~7K1.03×
22New Hampshire~5K1.02×
23Arizona~30K0.99×
24Idaho~6K0.99×
25Michigan~30K0.98×
26Virginia~30K0.97×
27Illinois~40K0.96×
28South Dakota~3K0.95×
29North Dakota~2K0.95×
30California~100K0.93×
31Pennsylvania~40K0.93×
32Ohio~40K0.93×
33Washington~20K0.92×
34Vermont~2K0.91×
35Alaska~2K0.90×
36Utah~10K0.88×
37Oregon~10K0.86×
38Maryland~20K0.84×
39New York~60K0.83×
40Connecticut~10K0.83×
41Massachusetts~20K0.82×
42New Mexico~5K0.82×
43Montana~3K0.81×
44Colorado~20K0.80×
45Nevada~10K0.79×
46New Jersey~30K0.78×
47Delaware~3K0.74×
48Rhode Island~3K0.73×
49Hawaii~4K0.71×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Bass Brewery, United States
0.62×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bass Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bass Brewery audience
#·InterestCategoryAffinity×
01QVCMovies & TV11.07×
02Elderly careHealth7.47×
03FedExBusiness & Career4.98×
04BirkenstockFashion & Accessoires4.98×
05Discount storesShopping4.65×
06Sustainable energyHome & Garden4.26×
07Weather forecastingHome & Garden4.26×
08First class travelTravel & Leisure3.93×
09Renewable energyBusiness & Career3.55×
107-ElevenShopping3.32×
11Mortgage loansBusiness & Career2.93×
12Shopping mallsShopping2.92×
13PinterestInternet & Social Media2.71×
14IKEAHome & Garden2.57×
15AirbnbTravel & Leisure2.23×
16Organic foodFood & Beverages2.09×
17Trader Joe'sShopping1.96×
18FurnitureHome & Garden1.92×
19United States Postal ServiceBusiness & Career1.74×
20BarbecueFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bass Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bass Brewery audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.32×
Convenience OrientationPREMIUM2.01×
Quality AwarenessPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bass Brewery audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Pet OwnershipJOY0.90×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bass Brewery's target market in United States?

Bass Brewery's target market in United States covers an estimated 1,516,869 people, concentrated in California and Texas.

02

What is the gender split and age of Bass Brewery customers?

66.6% of the Bass Brewery audience are female, 33.4% are male, with an average age of 44.6 years.

03

Which brands do Bass Brewery fans like most?

Bass Brewery fans show strongest brand affinity for QVC (11.07×), Discount stores (4.65×), and FedEx (4.98×) over the country average.

04

Where do Bass Brewery fans live in United States?

Bass Brewery fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bass Brewery fans also like?

Beyond Bass Brewery itself, the audience over-indexes on Discount stores (4.65×), FedEx (4.98×), Pinterest (2.71×), and Mortgage loans (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Bass Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bass Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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