Baylor University Audience in United States

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Baylor University has an estimated audience of 1,356,854 people in United States. 51.4% are female, 48.6% are male, average age 35.5. Top regions: Texas, California, Florida. Top brand affinities: Bachelor of Business Administration, Texas Roadhouse, Buffalo Wild Wings, Drudge Report, FC Bayern Munich.

The average Baylor University fan in United States is 35.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bachelor of Business Administration, Texas Roadhouse, Buffalo Wild Wings, with strongest over-indexing on Bachelor of Business Administration (21.85× the country average). Demographically, the Baylor University audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Baylor University fans

Demographic split for Baylor University audience in United States
MetricValue
Female51.4%
Male48.6%
Average age35.5
Estimated audience size1,356,854

Audience persona

The typical Baylor University fan in United States is balanced, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for Baylor University in United States
RegionReachAffinity
Texas558,9154.79×
California142,6310.96×
Florida78,9100.86×
New York56,3250.74×
Illinois47,5791.05×
Georgia40,7150.97×
North Carolina40,0280.98×
Pennsylvania34,8700.76×
Virginia33,4841.01×
Ohio29,0690.7×
New Jersey29,0600.84×
Tennessee28,3281.04×
Louisiana27,6461.58×
Michigan26,9170.76×
Arizona26,7510.97×
Washington26,4240.97×
Colorado26,3501.23×
Massachusetts25,2920.95×
Indiana22,0220.89×
Maryland22,0150.94×
Missouri20,4590.94×
Alabama18,7060.99×
South Carolina18,6140.91×
Oklahoma17,3661.15×
Minnesota16,9810.87×
Wisconsin15,9910.78×
Kentucky15,8290.93×
Arkansas14,3461.28×
Connecticut13,8151.02×
Utah13,3791.1×
Mississippi12,6341.13×
Oregon12,0620.78×
Kansas10,7091×
Iowa10,6590.95×
Nevada10,3540.79×
New Mexico7,5571.11×
Hawaii6,6221.14×
Idaho6,1450.9×
Nebraska5,3080.78×
West Virginia5,1880.82×
Washington, District of Columbia4,3781.07×
New Hampshire4,3010.8×
Maine3,5250.73×
Rhode Island3,2350.75×
Montana3,1240.83×
Delaware2,9890.8×
South Dakota2,5560.81×
North Dakota2,0830.75×
Alaska1,9590.67×
Vermont1,6800.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baylor University audience
BrandAffinityCategory
Bachelor of Business Administration21.85×Business & Career
Texas Roadhouse1.99×Food & Beverages
Buffalo Wild Wings2.53×Food & Beverages
Drudge Report3.65×Sports
FC Bayern Munich3.28×Sports
Real property2.42×Home & Garden
Wingstop2.1×Food & Beverages
United Airlines2.17×Travel & Leisure
Dallas Stars4.92×Sports
Singer-songwriter1.69×Music & Radio
Wells Fargo1.54×Business & Career
New York Post2.59×News
NBA playoffs1.87×Sports
Dallas Mavericks2.57×Sports
Take-out1.61×Food & Beverages
Livemusic1.74×Music & Radio
Olive Garden1.79×Food & Beverages
Houston Texans2.68×Sports
Chase (bank)1.53×Business & Career
Non-fiction books2.4×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baylor University audience
TraitClusterScore
Career OrientationPOWER1.19
Need for SecurityCONSERVATISM1.19
Quality AwarenessPREMIUM1.08
DIY MentalityTHRILL1.03
Sports ActivityPOWER1.02
PatriotismCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Baylor University
CountryShare
United States90.5%
Romania1.6%
Canada1.0%

See Baylor University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Baylor University have in United States?

Baylor University has an estimated audience of 1,356,854 people in United States, concentrated in Texas and California.

What is the gender split and age of Baylor University fans?

51.4% of Baylor University fans are female, 48.6% are male, with an average age of 35.5 years.

Which brands do Baylor University fans like most?

Baylor University fans show strongest brand affinity for Bachelor of Business Administration (21.85×), Texas Roadhouse (1.99×), and Buffalo Wild Wings (2.53×) over the country average.

Where do Baylor University fans live in United States?

Baylor University fans in United States are most concentrated in Texas (reach 558,915), California (reach 142,631), and Florida (reach 78,910). These three regions account for the largest share of the active audience.

What other brands do Baylor University fans also like?

Beyond Baylor University itself, the audience over-indexes on Texas Roadhouse (1.99×), Buffalo Wild Wings (2.53×), Drudge Report (3.65×), and FC Bayern Munich (3.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baylor University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.