Rascasse Audience Intelligence

BET Hip Hop Awards Audience in United States

A data profile of the people who buy, follow and care about BET Hip Hop Awards in United States — modelled from more than twelve digital signal sources. BET Hip Hop Awards has an estimated audience of 302,315 people in United States.

#60among Music festival in United States#623among Event in United States#7019in Music & Radio

The average BET Hip Hop Awards fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Teyana Taylor, Beijing, Viola Davis, with strongest over-indexing on Teyana Taylor (11.8× the country average).

Demographically, the BET Hip Hop Awards audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BET Hip Hop Awards fan in United States is more female, around 31.8 years old, with strong Community Orientation tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BET Hip Hop Awards profile in United States.

Audience size
302K
in United States
Gender
61.1%♀
38.9% male
Age
31.8
average years
Country rank
#48194
Event in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BET Hip Hop Awards fans

61.1% are female, 38.9% are male, average age 31.8.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for BET Hip Hop Awards audience in United States
MetricValue
Female61.1%
Male38.9%
Average age31.8
Estimated audience size302,315
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the BET Hip Hop Awards audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3916%
40-4914%
50+9%
Fig. 04

Worldwide distribution

76.6%

of the worldwide BET Hip Hop Awards audience comes from United States.

Worldwide audience distribution share by country for BET Hip Hop Awards
CountryShare
United States76.6%
United Kingdom4.0%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BET Hip Hop Awards audience in United States is strongest.

Fig. 05

Top regions by affinity

BET Hip Hop Awards fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K2.54×
02Nevada~6K2.05×
03Washington, District of Columbia~1K1.38×
04North Carolina~10K1.37×
05Maryland~7K1.36×
06Louisiana~5K1.35×
07Mississippi~3K1.35×
08Alabama~6K1.32×
09South Carolina~6K1.26×
10Tennessee~7K1.19×
11New York~20K1.16×
12Delaware<1K1.11×
13Virginia~8K1.07×
14Vermont<1K1.06×
15Alaska<1K1.05×
16Arkansas~3K1.02×
17North Dakota<1K1.02×
18Rhode Island<1K1.01×
19New Jersey~8K1.00×
20South Dakota<1K0.99×
21Maine~1K0.98×
22Montana<1K0.98×
23Kentucky~4K0.97×
24West Virginia~1K0.97×
25Hawaii~1K0.97×
26Oklahoma~3K0.96×
27New Hampshire~1K0.96×
28Illinois~9K0.94×
29Michigan~7K0.94×
30Kansas~2K0.93×
31Idaho~1K0.93×
32Nebraska~1K0.93×
33New Mexico~1K0.93×
34Missouri~4K0.91×
35Connecticut~3K0.91×
36Ohio~8K0.90×
37Iowa~2K0.89×
38Indiana~5K0.88×
39Pennsylvania~9K0.87×
40Utah~2K0.87×
41Wisconsin~4K0.84×
42Oregon~3K0.84×
43Florida~20K0.83×
44Texas~20K0.82×
45Minnesota~3K0.81×
46California~30K0.79×
47Arizona~5K0.78×
48Colorado~4K0.78×
49Massachusetts~5K0.77×
50Washington~5K0.75×
Fig. 06

Affinity by region

Affinity by region — BET Hip Hop Awards, United States
0.75×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BET Hip Hop Awards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BET Hip Hop Awards audience
#·InterestCategoryAffinity×
01Viola DavisMovies & TV18.30×
02BeijingTravel & Leisure14.68×
03Teyana TaylorMovies & TV11.80×
04BaiduInternet & Social Media11.39×
05MalaysiaTravel & Leisure10.72×
06Katt WilliamsMovies & TV10.49×
07Michelle YeohMovies & TV9.80×
08International educationBusiness & Career9.10×
09Priyanka ChopraMovies & TV8.49×
10TaiwanTravel & Leisure7.29×
11Tyler PerryMovies & TV6.47×
12Hair ExtensionsBeauty & Wellness5.00×
13Hong KongTravel & Leisure4.94×
14Internet celebrityInternet & Social Media4.27×
15Chinese cuisineFood & Beverages3.72×
16TMZInternet & Social Media2.90×
17Google DriveTechnology & Electronics2.33×
18Stand-up comedyMovies & TV2.05×
19Music videosMusic & Radio1.95×
20TikTokInternet & Social Media1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BET Hip Hop Awards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BET Hip Hop Awards audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.54×
Price SensitivityPREMIUM1.53×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BET Hip Hop Awards audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
SustainabilityBALANCE0.73×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BET Hip Hop Awards have in United States?

BET Hip Hop Awards has an estimated audience of 302,315 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of BET Hip Hop Awards fans?

61.1% of BET Hip Hop Awards fans are female, 38.9% are male, with an average age of 31.8 years.

03

Which brands do BET Hip Hop Awards fans like most?

BET Hip Hop Awards fans show strongest brand affinity for Teyana Taylor (11.8×), Beijing (14.68×), and Viola Davis (18.3×) over the country average.

04

Where do BET Hip Hop Awards fans live in United States?

BET Hip Hop Awards fans in United States are most concentrated in California (reach ~30K), Georgia (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do BET Hip Hop Awards fans also like?

Beyond BET Hip Hop Awards itself, the audience over-indexes on Beijing (14.68×), Viola Davis (18.3×), Malaysia (10.72×), and Hair Extensions (5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BET Hip Hop Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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