BET Hip Hop Awards Audience in United States

BET Hip Hop Awards logo

BET Hip Hop Awards has an estimated audience of 302,315 people in United States. 61.1% are female, 38.9% are male, average age 31.8. Top regions: California, Georgia, New York. Top brand affinities: Finnair, Baidu, Priyanka Chopra, Michelle Yeoh, Hair Extensions.

The average BET Hip Hop Awards fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, New York. Top brand affinities include Finnair, Baidu, Priyanka Chopra, with strongest over-indexing on Finnair (675× the country average). Demographically, the BET Hip Hop Awards audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of BET Hip Hop Awards fans

Demographic split for BET Hip Hop Awards audience in United States
MetricValue
Female61.1%
Male38.9%
Average age31.8
Estimated audience size302,315

Audience persona

The typical BET Hip Hop Awards fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for BET Hip Hop Awards in United States
RegionReachAffinity
California28,3070.85×
Georgia28,0683.01×
New York22,0851.31×
Texas19,4280.75×
Florida16,5190.81×
North Carolina13,1851.45×
Illinois9,6520.96×
Nevada8,6872.97×
Virginia8,2441.12×
Pennsylvania8,2330.81×
Ohio7,9280.85×
Tennessee7,7441.28×
New Jersey7,6791×
Maryland7,5851.46×
Michigan7,0290.89×
Alabama6,4591.53×
South Carolina6,2471.37×
Louisiana5,9261.52×
Mississippi4,2091.69×
Indiana4,1470.75×
Missouri3,9510.81×
Kentucky3,5240.93×
Arizona3,3080.54×
Oklahoma2,8950.86×
Wisconsin2,5150.55×
Massachusetts2,4950.42×
Washington2,3300.38×
Arkansas2,2590.91×
Connecticut2,1580.71×
Minnesota1,8630.43×
Kansas1,8050.76×
Colorado1,7950.38×
Washington, District of Columbia1,4901.64×
Iowa1,2700.51×
Oregon1,2010.35×
West Virginia1,1060.79×
Delaware1,0321.24×
New Mexico9880.65×
Maine9790.9×
Hawaii9580.74×
New Hampshire9540.8×
Nebraska9350.62×
Rhode Island9220.96×
Idaho8690.57×
Alaska8671.34×
Utah8530.31×
Vermont7771.46×
Montana7560.9×
North Dakota7261.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BET Hip Hop Awards audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Baidu27.07×Internet & Social Media
Priyanka Chopra17.81×Movies & TV
Michelle Yeoh21.7×Movies & TV
Hair Extensions6.8×Beauty & Wellness
Teyana Taylor9.6×Movies & TV
Beijing10.94×Travel & Leisure
Capital One3.15×Business & Career
Google Maps2.7×Internet & Social Media
Diana Ross8.29×Music & Radio
Viola Davis9.92×Movies & TV
Malaysia6.58×Travel & Leisure
Jackie Chan6.82×Movies & TV
Indeed.com2.22×Business & Career
Taiwan5.34×Travel & Leisure
Los Angeles Lakers2.7×Sports
Afro-textured hair5.38×Beauty & Wellness
Tyler Perry5.48×Movies & TV
TMZ2.2×Internet & Social Media
FC Bayern Munich3.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BET Hip Hop Awards audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.29
Luxury OrientationPREMIUM1.38
Family OrientationCONSERVATISM1.24
ExtroversionTHRILL1.18
Social Media UsageJOY1.15
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for BET Hip Hop Awards
CountryShare
United States76.6%
United Kingdom4.0%
Canada3.3%

See BET Hip Hop Awards audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does BET Hip Hop Awards have in United States?

BET Hip Hop Awards has an estimated audience of 302,315 people in United States, concentrated in California and Georgia.

What is the gender split and age of BET Hip Hop Awards fans?

61.1% of BET Hip Hop Awards fans are female, 38.9% are male, with an average age of 31.8 years.

Which brands do BET Hip Hop Awards fans like most?

BET Hip Hop Awards fans show strongest brand affinity for Finnair (675×), Baidu (27.07×), and Priyanka Chopra (17.81×) over the country average.

Where do BET Hip Hop Awards fans live in United States?

BET Hip Hop Awards fans in United States are most concentrated in California (reach 28,307), Georgia (reach 28,068), and New York (reach 22,085). These three regions account for the largest share of the active audience.

What other brands do BET Hip Hop Awards fans also like?

Beyond BET Hip Hop Awards itself, the audience over-indexes on Baidu (27.07×), Priyanka Chopra (17.81×), Michelle Yeoh (21.7×), and Hair Extensions (6.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BET Hip Hop Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.