Bethesda Softworks Audience in United States

Bethesda Softworks has an estimated audience of 561,560 people in United States. 20.6% are female, 79.4% are male, average age 31.8. Top regions: California, Maryland, Texas. Top brand affinities: Micro Center, Battlefield 4, Texas Longhorns football, Fallout (series), Call of Duty.

The average Bethesda Softworks fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Maryland, Texas. Top brand affinities include Micro Center, Battlefield 4, Texas Longhorns football, with strongest over-indexing on Micro Center (30.02× the country average). Demographically, the Bethesda Softworks audience skews more male with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Bethesda Softworks fans

Demographic split for Bethesda Softworks audience in United States
MetricValue
Female20.6%
Male79.4%
Average age31.8
Estimated audience size561,560

Audience persona

The typical Bethesda Softworks fan in United States is more male, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Bethesda Softworks in United States
RegionReachAffinity
California54,8710.89×
Maryland43,2974.48×
Texas39,8070.82×
Virginia31,7372.32×
Florida28,1190.74×
New York25,0570.8×
Ohio19,8291.15×
Pennsylvania17,0360.9×
Illinois14,3010.76×
North Carolina14,1440.84×
Georgia13,0460.75×
Michigan12,8620.88×
Washington12,3471.1×
Indiana9,7850.95×
New Jersey9,4990.67×
Massachusetts8,7990.8×
Arizona8,7270.76×
Missouri8,2570.91×
Tennessee8,1120.72×
Colorado7,4180.84×
Wisconsin7,2850.86×
Kentucky6,9510.99×
Oregon6,7091.04×
Minnesota6,4300.8×
South Carolina5,4690.65×
Alabama5,4670.7×
Oklahoma5,4080.87×
Louisiana5,3080.73×
Washington, District of Columbia5,1793.07×
Utah4,5280.9×
Nevada4,2790.79×
Iowa4,0460.87×
Connecticut3,8860.69×
Kansas3,7770.85×
Arkansas3,7240.8×
West Virginia3,3561.28×
Idaho2,7110.96×
Mississippi2,4130.52×
Nebraska2,2000.78×
New Hampshire2,1600.98×
New Mexico1,9360.69×
Maine1,9180.95×
Hawaii1,7580.73×
Rhode Island1,3350.75×
Delaware1,2700.82×
Alaska1,2561.05×
Montana1,1860.76×
North Dakota1,1400.99×
South Dakota1,0800.83×
Wyoming1,0181.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bethesda Softworks audience
BrandAffinityCategory
Micro Center30.02×Shopping
Battlefield 458.97×Games
Texas Longhorns football21.64×Sports
Fallout (series)24×Games
Call of Duty11.43×Games
Battlefield (series)22.06×Games
Kia Sportage27.69×Cars & Mobility
Destiny 242.5×Games
Humble Bundle45.24×Games
Superman3.17×Movies & TV
Halo (series)17.42×Games
FIFA (video game series)14.07×Games
League of Legends8.59×Games
Newegg14.74×Shopping
Bloodborne25.54×Games
Dishonored42.12×Games
Houston Astros8.16×Sports
Devil May Cry21.06×Games
Metal Gear Solid30.31×Games
Counter-Strike: Global Offensive9.17×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bethesda Softworks audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.92
Early Adopter MentalityPOWER2.33
Family OrientationCONSERVATISM1.62
ExtroversionTHRILL1.25
PatriotismCONSERVATISM1.21
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Bethesda Softworks
CountryShare
United States69.9%
Germany9.7%
United Kingdom9.4%

See Bethesda Softworks audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Bethesda Softworks have in United States?

Bethesda Softworks has an estimated audience of 561,560 people in United States, concentrated in California and Maryland.

What is the gender split and age of Bethesda Softworks fans?

20.6% of Bethesda Softworks fans are female, 79.4% are male, with an average age of 31.8 years.

Which brands do Bethesda Softworks fans like most?

Bethesda Softworks fans show strongest brand affinity for Micro Center (30.02×), Battlefield 4 (58.97×), and Texas Longhorns football (21.64×) over the country average.

Where do Bethesda Softworks fans live in United States?

Bethesda Softworks fans in United States are most concentrated in California (reach 54,871), Maryland (reach 43,297), and Texas (reach 39,807). These three regions account for the largest share of the active audience.

What other brands do Bethesda Softworks fans also like?

Beyond Bethesda Softworks itself, the audience over-indexes on Battlefield 4 (58.97×), Texas Longhorns football (21.64×), Fallout (series) (24×), and Call of Duty (11.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bethesda Softworks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.