Bethesda Softworks Audience in United States
Bethesda Softworks has an estimated audience of 561,560 people in United States. 20.6% are female, 79.4% are male, average age 31.8. Top regions: California, Maryland, Texas. Top brand affinities: Wikia, Combat sport, Dog breed, Monogram, Elsword.
The average Bethesda Softworks fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Maryland, Texas. Top brand affinities include Wikia, Combat sport, Dog breed, with strongest over-indexing on Wikia (47.17× the country average). Demographically, the Bethesda Softworks audience skews more male with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Bethesda Softworks fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 31.8 |
| Estimated audience size | 561,560 |
Audience persona
The typical Bethesda Softworks fan in United States is more male, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,871 | 0.89× |
| Maryland | 43,297 | 4.48× |
| Texas | 39,807 | 0.82× |
| Virginia | 31,737 | 2.32× |
| Florida | 28,119 | 0.74× |
| New York | 25,057 | 0.8× |
| Ohio | 19,829 | 1.15× |
| Pennsylvania | 17,036 | 0.9× |
| Illinois | 14,301 | 0.76× |
| North Carolina | 14,144 | 0.84× |
| Georgia | 13,046 | 0.75× |
| Michigan | 12,862 | 0.88× |
| Washington | 12,347 | 1.1× |
| Indiana | 9,785 | 0.95× |
| New Jersey | 9,499 | 0.67× |
| Massachusetts | 8,799 | 0.8× |
| Arizona | 8,727 | 0.76× |
| Missouri | 8,257 | 0.91× |
| Tennessee | 8,112 | 0.72× |
| Colorado | 7,418 | 0.84× |
| Wisconsin | 7,285 | 0.86× |
| Kentucky | 6,951 | 0.99× |
| Oregon | 6,709 | 1.04× |
| Minnesota | 6,430 | 0.8× |
| South Carolina | 5,469 | 0.65× |
| Alabama | 5,467 | 0.7× |
| Oklahoma | 5,408 | 0.87× |
| Louisiana | 5,308 | 0.73× |
| Washington, District of Columbia | 5,179 | 3.07× |
| Utah | 4,528 | 0.9× |
| Nevada | 4,279 | 0.79× |
| Iowa | 4,046 | 0.87× |
| Connecticut | 3,886 | 0.69× |
| Kansas | 3,777 | 0.85× |
| Arkansas | 3,724 | 0.8× |
| West Virginia | 3,356 | 1.28× |
| Idaho | 2,711 | 0.96× |
| Mississippi | 2,413 | 0.52× |
| Nebraska | 2,200 | 0.78× |
| New Hampshire | 2,160 | 0.98× |
| New Mexico | 1,936 | 0.69× |
| Maine | 1,918 | 0.95× |
| Hawaii | 1,758 | 0.73× |
| Rhode Island | 1,335 | 0.75× |
| Delaware | 1,270 | 0.82× |
| Alaska | 1,256 | 1.05× |
| Montana | 1,186 | 0.76× |
| North Dakota | 1,140 | 0.99× |
| South Dakota | 1,080 | 0.83× |
| Wyoming | 1,018 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 47.17× | Internet & Social Media |
| Combat sport | 3.49× | Sports |
| Dog breed | 2.19× | Pets & Animals |
| Monogram | 6.84× | Home & Garden |
| Elsword | 27.69× | Games |
| Vocal harmony | 5.94× | Music & Radio |
| Grinch | 4.79× | Movies & TV |
| Gordita | 12.26× | Food & Beverages |
| Home construction | 1.59× | Home & Garden |
| Israel | 2.07× | Travel & Leisure |
| Passaic County, New Jersey | 9.45× | Travel & Leisure |
| Atkins diet | 4.6× | Health |
| Grammarly | 4.13× | Business & Career |
| Winemaking | 3.93× | Food & Beverages |
| Google Photos | 1.99× | Technology & Electronics |
| Harmony Korine | 8.83× | Movies & TV |
| Iration | 15.14× | Music & Radio |
| Berenstain Bears | 5.93× | Literature |
| ENA (Emergency Nurses Association) | 8.7× | Health |
| Personalised Gifts | 3.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.92 |
| Early Adopter Mentality | POWER | 2.33 |
| Family Orientation | CONSERVATISM | 1.62 |
| Extroversion | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.21 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.9% |
| Germany | 9.7% |
| United Kingdom | 9.4% |
See Bethesda Softworks audiences in other countries
More Video game developer audiences in United States
- GameStop (28,989,335)
- Nintendo (16,314,367)
- Ubisoft (2,940,152)
- Rockstar Games (2,889,235)
- Electronic Arts (1,926,828)
Frequently asked questions
How many fans does Bethesda Softworks have in United States?
Bethesda Softworks has an estimated audience of 561,560 people in United States, concentrated in California and Maryland.
What is the gender split and age of Bethesda Softworks fans?
20.6% of Bethesda Softworks fans are female, 79.4% are male, with an average age of 31.8 years.
Which brands do Bethesda Softworks fans like most?
Bethesda Softworks fans show strongest brand affinity for Wikia (47.17×), Combat sport (3.49×), and Dog breed (2.19×) over the country average.
Where do Bethesda Softworks fans live in United States?
Bethesda Softworks fans in United States are most concentrated in California (reach 54,871), Maryland (reach 43,297), and Texas (reach 39,807). These three regions account for the largest share of the active audience.
What other brands do Bethesda Softworks fans also like?
Beyond Bethesda Softworks itself, the audience over-indexes on Combat sport (3.49×), Dog breed (2.19×), Monogram (6.84×), and Elsword (27.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bethesda Softworks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.