Rascasse Audience Intelligence

Bethesda Softworks Target Market in United States

A data profile of the people who buy, follow and care about Bethesda Softworks in United States — modelled from more than twelve digital signal sources. Bethesda Softworks has an estimated audience of 1,312 people in United States.

#26among Video game developer in United States#17529among Brand in United States#5230in Games

The average Bethesda Softworks fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Maryland.

Top brand affinities include Micro Center, Texas Longhorns football, Fry's Electronics, with strongest over-indexing on Micro Center (27.41× the country average).

Demographically, the Bethesda Softworks audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bethesda Softworks fan in United States is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bethesda Softworks profile in United States.

Audience size
1K
in United States
Gender
20.6%♀
79.4% male
Age
31.8
average years
Country rank
#181285
Brand in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bethesda Softworks

20.6% are female, 79.4% are male, average age 31.8.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Bethesda Softworks audience in United States
MetricValue
Female20.6%
Male79.4%
Average age31.8
Estimated audience size1,312
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Bethesda Softworks audience in United States
Age bracketShare%
16-1936%
20-2927%
30-3918%
40-4911%
50+8%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Bethesda Softworks audience comes from United States.

Worldwide audience distribution share by country for Bethesda Softworks
CountryShare
Germany33.0%
United Kingdom32.0%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bethesda Softworks audience in United States is strongest.

Fig. 05

Top regions by affinity

Bethesda Softworks customers by region in United States
#RegionReachAffinity×
01Maryland~30K3.48×
02Washington, District of Columbia~3K1.96×
03Virginia~20K1.72×
04West Virginia~3K1.15×
05Oregon~7K1.09×
06Washington~10K1.08×
07Alaska~1K1.08×
08Idaho~3K1.07×
09Oklahoma~7K1.04×
10Ohio~20K1.02×
11Missouri~9K1.02×
12Arkansas~5K1.02×
13New Hampshire~2K1.02×
14Montana~2K1.02×
15North Dakota~1K1.02×
16Vermont~1K1.02×
17Maine~2K1.01×
18Kentucky~7K1.00×
19Indiana~10K0.99×
20South Dakota~1K0.99×
21Iowa~5K0.98×
22Utah~5K0.96×
23Nebraska~3K0.96×
24Kansas~4K0.95×
25Rhode Island~2K0.95×
26Colorado~8K0.94×
27Wisconsin~8K0.94×
28Delaware~1K0.94×
29Pennsylvania~20K0.92×
30Michigan~10K0.92×
31New Mexico~3K0.92×
32Tennessee~10K0.91×
33Hawaii~2K0.91×
34Alabama~7K0.90×
35Mississippi~4K0.89×
36Minnesota~7K0.88×
37Louisiana~6K0.87×
38Nevada~5K0.87×
39North Carolina~10K0.85×
40Arizona~10K0.84×
41Connecticut~5K0.84×
42Massachusetts~9K0.82×
43South Carolina~7K0.82×
44California~50K0.78×
45Texas~40K0.78×
46Georgia~10K0.78×
47Illinois~10K0.77×
48New York~20K0.74×
49Florida~30K0.72×
50New Jersey~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Bethesda Softworks, United States
0.72×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bethesda Softworks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bethesda Softworks audience
#·InterestCategoryAffinity×
01DishonoredGames48.16×
02Battlefield 4Games40.12×
03Fry's ElectronicsShopping35.75×
04BloodborneGames34.18×
05Metal Gear SolidGames32.51×
06Texas Longhorns footballSports32.20×
07Micro CenterShopping27.41×
08Dying LightGames26.73×
09Devil May CryGames25.09×
10SteelSeriesGames21.33×
11Fallout (series)Games20.07×
12Electronic ArtsGames17.95×
13Battlefield (series)Games16.69×
14MotherboardTechnology & Electronics15.98×
15NeweggShopping12.32×
16Open worldGames10.07×
17SteamGames8.71×
18League of LegendsGames6.67×
19Strategy gamesGames6.15×
20SupermanMovies & TV3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bethesda Softworks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bethesda Softworks audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.55×
PatriotismCONSERVATISM2.55×
Family OrientationCONSERVATISM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bethesda Softworks audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
Design AffinityPREMIUM0.62×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bethesda Softworks's target market in United States?

Bethesda Softworks's target market in United States covers an estimated 1,312 people, concentrated in California and Texas.

02

What is the gender split and age of Bethesda Softworks customers?

20.6% of the Bethesda Softworks audience are female, 79.4% are male, with an average age of 31.8 years.

03

Which brands do Bethesda Softworks fans like most?

Bethesda Softworks fans show strongest brand affinity for Micro Center (27.41×), Texas Longhorns football (32.2×), and Fry's Electronics (35.75×) over the country average.

04

Where do Bethesda Softworks fans live in United States?

Bethesda Softworks fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Maryland (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bethesda Softworks fans also like?

Beyond Bethesda Softworks itself, the audience over-indexes on Texas Longhorns football (32.2×), Fry's Electronics (35.75×), Bloodborne (34.18×), and Fallout (series) (20.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in United States

See Bethesda Softworks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bethesda Softworks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →