Betsy Ross Audience in United States

Betsy Ross has an estimated audience of 757,880 people in United States. 35.4% are female, 64.6% are male, average age 49.3. Top regions: California, Texas, Pennsylvania. Top brand affinities: American Airlines, CNN, Tradition, Nonprofit organization, Arnold Schwarzenegger.

The average Betsy Ross fan in United States is 49.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include American Airlines, CNN, Tradition, with strongest over-indexing on American Airlines (2.33× the country average). Demographically, the Betsy Ross audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Fashion designer

Demographics of Betsy Ross fans

Demographic split for Betsy Ross audience in United States
MetricValue
Female35.4%
Male64.6%
Average age49.3
Estimated audience size757,880

Audience persona

The typical Betsy Ross fan in United States is more male, around 49.3 years old, with strong Tradition tendencies and a notable affinity for American Airlines.

Top regions in United States

Top regions ranked by reach for Betsy Ross in United States
RegionReachAffinity
California73,8060.89×
Texas55,0520.84×
Pennsylvania51,0682×
Florida47,8670.93×
New York39,2390.93×
North Carolina22,9971.01×
New Jersey22,7671.18×
Illinois22,2750.88×
Ohio22,0650.95×
Georgia19,5560.84×
Tennessee18,5781.22×
Virginia17,7170.96×
Michigan16,4380.83×
Massachusetts14,8390.99×
Indiana14,1311.02×
Arizona13,0160.84×
Maryland12,7490.98×
Louisiana12,1581.24×
Missouri11,7950.97×
Washington11,7540.77×
South Carolina11,5541.01×
Alabama11,3681.07×
Kentucky10,9751.16×
Colorado10,2420.86×
Oklahoma9,8351.17×
Wisconsin9,6070.84×
Minnesota8,4690.78×
Utah7,8681.16×
Connecticut7,6111×
Oregon7,5280.87×
Mississippi6,7961.09×
Arkansas6,2561×
Kansas5,8850.99×
Iowa5,6900.91×
Nevada5,1920.71×
Delaware4,7082.25×
West Virginia4,6981.33×
Idaho4,1361.09×
Nebraska3,3680.89×
Washington, District of Columbia3,0341.33×
New Mexico2,7670.73×
New Hampshire2,7150.91×
Maine2,6470.98×
Montana2,0290.96×
Rhode Island1,9500.81×
Hawaii1,7440.54×
South Dakota1,5530.89×
North Dakota1,4410.93×
Alaska1,3150.81×
Wyoming1,0390.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betsy Ross audience
BrandAffinityCategory
American Airlines2.33×Travel & Leisure
CNN1.68×Movies & TV
Tradition1.91×Politics & Society
Nonprofit organization1.57×Politics & Society
Arnold Schwarzenegger3.38×Movies & TV
New England Patriots2.12×Sports
National Rifle Association3.59×Politics & Society
Freedom of speech4.34×Politics & Society
Hardware store1.66×Home & Garden
Atlanta Braves2.25×Sports
Home insurance1.88×Business & Career
The Daily Caller2.69×Internet & Social Media
Lawn mower1.84×Home & Garden
Solar power1.63×Home & Garden
Baltimore Orioles2.55×Sports
Individualism2.45×Politics & Society
LED lamp1.85×Home & Garden
Tiger Woods1.64×Sports
Motorboat1.66×Cars & Mobility
New York Mets1.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betsy Ross audience
TraitClusterScore
TraditionCONSERVATISM1.91
IndividualismJOY1.64
DIY MentalityTHRILL1.26
Community OrientationOPEN1.25
Luxury OrientationPREMIUM1.12
Need for SecurityCONSERVATISM0.97

Worldwide distribution

Worldwide audience distribution share by country for Betsy Ross
CountryShare
United States96.6%
Germany2.6%
Italy0.8%

See Betsy Ross audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Betsy Ross have in United States?

Betsy Ross has an estimated audience of 757,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Betsy Ross fans?

35.4% of Betsy Ross fans are female, 64.6% are male, with an average age of 49.3 years.

Which brands do Betsy Ross fans like most?

Betsy Ross fans show strongest brand affinity for American Airlines (2.33×), CNN (1.68×), and Tradition (1.91×) over the country average.

Where do Betsy Ross fans live in United States?

Betsy Ross fans in United States are most concentrated in California (reach 73,806), Texas (reach 55,052), and Pennsylvania (reach 51,068). These three regions account for the largest share of the active audience.

What other brands do Betsy Ross fans also like?

Beyond Betsy Ross itself, the audience over-indexes on CNN (1.68×), Tradition (1.91×), Nonprofit organization (1.57×), and Arnold Schwarzenegger (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betsy Ross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.