Big government Audience in United States

Big government has an estimated audience of 3,207,958 people in United States. 35.7% are female, 64.3% are male, average age 45.4. Top regions: California, Texas, New York. Top brand affinities: American Airlines, Home insurance, CNN, Nonprofit organization, Tradition.

The average Big government fan in United States is 45.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include American Airlines, Home insurance, CNN, with strongest over-indexing on American Airlines (2.27× the country average). Demographically, the Big government audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Big government fans

Demographic split for Big government audience in United States
MetricValue
Female35.7%
Male64.3%
Average age45.4
Estimated audience size3,207,958

Audience persona

The typical Big government fan in United States is more male, around 45.4 years old, with strong Tradition tendencies and a notable affinity for American Airlines.

Top regions in United States

Top regions ranked by reach for Big government in United States
RegionReachAffinity
California190,1680.54×
Texas126,3100.46×
New York121,2930.68×
Florida81,4350.37×
Illinois55,9030.52×
Pennsylvania55,1320.51×
Ohio54,9310.56×
Georgia48,4550.49×
North Carolina47,2760.49×
Virginia44,3550.57×
Washington33,5380.52×
Massachusetts32,9820.52×
Michigan32,8100.39×
Arizona31,4290.48×
Maryland31,3200.57×
New Jersey28,4040.35×
Missouri27,9020.54×
Colorado26,7550.53×
Mississippi26,6631.01×
Louisiana25,6830.62×
Kentucky24,6980.61×
Indiana23,7270.4×
Arkansas23,6870.9×
Oklahoma23,1650.65×
Tennessee22,7750.35×
South Carolina22,6120.47×
Alabama22,0680.49×
West Virginia22,0121.47×
Alaska21,9663.2×
Kansas20,3320.8×
Idaho20,3271.26×
Wisconsin20,2030.42×
Minnesota19,4390.42×
Hawaii19,4181.41×
Iowa19,3020.73×
Connecticut19,2110.6×
Montana19,1492.15×
New Mexico19,1401.19×
South Dakota18,9002.55×
Oregon18,8340.51×
North Dakota18,4032.79×
New Hampshire18,1371.43×
Wyoming17,8063.74×
Nebraska17,7601.1×
Nevada17,6100.57×
Rhode Island17,5131.72×
Maine17,5031.52×
Utah17,2810.6×
Vermont17,2253.06×
Delaware15,6841.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big government audience
BrandAffinityCategory
American Airlines2.27×Travel & Leisure
Home insurance3.91×Business & Career
CNN1.85×Movies & TV
Nonprofit organization2.02×Politics & Society
Tradition2.33×Politics & Society
Freedom of speech6.59×Politics & Society
Life insurance2.76×Business & Career
New England Patriots2.62×Sports
Arnold Schwarzenegger4.06×Movies & TV
Breaking news1.53×Movies & TV
Online newspaper2.32×News
Health insurance2.55×Business & Career
Discount Tire2.32×Shopping
Charitable organization1.85×Politics & Society
Hardware store1.82×Home & Garden
Solar power2.47×Home & Garden
Atlanta Braves2.56×Sports
Stock market2.31×Business & Career
The Daily Caller3.24×Internet & Social Media
Rail transport2.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big government audience
TraitClusterScore
TraditionCONSERVATISM2.33
IndividualismJOY1.97
Community OrientationOPEN1.85
Early Adopter MentalityPOWER1.66
DIY MentalityTHRILL1.34
Need for SecurityCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Big government
CountryShare
United States99.9%
Malaysia0.0%
Japan0.0%

See Big government audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Big government have in United States?

Big government has an estimated audience of 3,207,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Big government fans?

35.7% of Big government fans are female, 64.3% are male, with an average age of 45.4 years.

Which brands do Big government fans like most?

Big government fans show strongest brand affinity for American Airlines (2.27×), Home insurance (3.91×), and CNN (1.85×) over the country average.

Where do Big government fans live in United States?

Big government fans in United States are most concentrated in California (reach 190,168), Texas (reach 126,310), and New York (reach 121,293). These three regions account for the largest share of the active audience.

What other brands do Big government fans also like?

Beyond Big government itself, the audience over-indexes on Home insurance (3.91×), CNN (1.85×), Nonprofit organization (2.02×), and Tradition (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.