Rascasse Audience Intelligence

Bijan (designer) Audience in United States

A data profile of the people who buy, follow and care about Bijan (designer) in United States — modelled from more than twelve digital signal sources. Bijan (designer) has an estimated audience of 290,940 people in United States.

#54among Fashion designer in United States#12279among Person in United States#1606in Fashion & Accessoires

The average Bijan (designer) fan in United States is 40.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Cooking, IKEA, Alcoholic beverages, with strongest over-indexing on Cooking (1.68× the country average).

Demographically, the Bijan (designer) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bijan (designer) fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bijan (designer) profile in United States.

Audience size
291K
in United States
Gender
70.1%♀
29.9% male
Age
40.5
average years
Country rank
#49121
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bijan (designer) fans

70.1% are female, 29.9% are male, average age 40.5.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Bijan (designer) audience in United States
MetricValue
Female70.1%
Male29.9%
Average age40.5
Estimated audience size290,940
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bijan (designer) audience in United States
Age bracketShare%
16-190%
20-2932%
30-3933%
40-4922%
50+12%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Bijan (designer) audience comes from United States.

Worldwide audience distribution share by country for Bijan (designer)
CountryShare
United States67.4%
Malaysia12.8%
Poland4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bijan (designer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bijan (designer) fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K11.09×
02Illinois~50K5.02×
03Massachusetts~10K1.88×
04California~60K1.78×
05New Jersey~10K1.43×
06Texas~30K1.29×
07Georgia~10K1.18×
08Washington, District of Columbia<1K1.07×
09Nevada~3K1.05×
10Connecticut~3K0.93×
11Rhode Island<1K0.93×
12Maryland~5K0.92×
13Alaska<1K0.92×
14Vermont<1K0.92×
15North Dakota<1K0.91×
16Pennsylvania~9K0.90×
17New Hampshire~1K0.90×
18Delaware<1K0.90×
19South Dakota<1K0.89×
20Virginia~6K0.88×
21Hawaii~1K0.88×
22Maine<1K0.87×
23Montana<1K0.87×
24West Virginia~1K0.84×
25Kansas~2K0.81×
26Idaho~1K0.81×
27Michigan~6K0.80×
28Nebraska~1K0.80×
29Arizona~5K0.79×
30Louisiana~3K0.79×
31Kentucky~3K0.79×
32New Mexico~1K0.79×
33Missouri~4K0.78×
34Mississippi~2K0.78×
35Washington~5K0.77×
36Iowa~2K0.77×
37Colorado~4K0.76×
38Arkansas~2K0.76×
39Indiana~4K0.75×
40Minnesota~3K0.74×
41Oregon~2K0.74×
42Wisconsin~3K0.73×
43South Carolina~3K0.73×
44North Carolina~6K0.72×
45Ohio~6K0.71×
46Oklahoma~2K0.71×
47Utah~2K0.71×
48Alabama~3K0.70×
49Florida~10K0.69×
50Tennessee~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Bijan (designer), United States
0.69×1.00×11.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bijan (designer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bijan (designer) audience
#·InterestCategoryAffinity×
01InnovationBusiness & Career2.85×
02IKEAHome & Garden2.51×
03CocktailFood & Beverages2.21×
04NordstromShopping2.19×
05WineFood & Beverages1.99×
06Beauty salonsBeauty & Wellness1.99×
07VeganismFood & Beverages1.99×
08Home AppliancesHome & Garden1.95×
09FurnitureHome & Garden1.88×
10CouponsShopping1.83×
11BarbecueFood & Beverages1.77×
12Home improvementHome & Garden1.74×
13BeerFood & Beverages1.74×
14Alcoholic beveragesFood & Beverages1.73×
15RecipesFood & Beverages1.70×
16CookingFood & Beverages1.68×
17Health careBusiness & Career1.65×
18SmartphonesTechnology & Electronics1.61×
19WalmartShopping1.56×
20XInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bijan (designer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bijan (designer) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.90×
Need for SecurityCONSERVATISM1.77×
Urban LifestyleOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bijan (designer) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bijan (designer) have in United States?

Bijan (designer) has an estimated audience of 290,940 people in United States, concentrated in New York and California.

02

What is the gender split and age of Bijan (designer) fans?

70.1% of Bijan (designer) fans are female, 29.9% are male, with an average age of 40.5 years.

03

Which brands do Bijan (designer) fans like most?

Bijan (designer) fans show strongest brand affinity for Cooking (1.68×), IKEA (2.51×), and Alcoholic beverages (1.73×) over the country average.

04

Where do Bijan (designer) fans live in United States?

Bijan (designer) fans in United States are most concentrated in New York (reach ~200K), California (reach ~60K), and Illinois (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bijan (designer) fans also like?

Beyond Bijan (designer) itself, the audience over-indexes on IKEA (2.51×), Alcoholic beverages (1.73×), Furniture (1.88×), and Home improvement (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion designer audiences in United States

See Bijan (designer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bijan (designer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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