Biltmore Estate Audience in United States

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Biltmore Estate has an estimated audience of 1,700,785 people in United States. 72.1% are female, 27.9% are male, average age 48.1. Top regions: North Carolina, Florida, Tennessee. Top brand affinities: Israel, Jeep Wagoneer, Steampunk, Urban horticulture, Ken Burns.

The average Biltmore Estate fan in United States is 48.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Tennessee. Top brand affinities include Israel, Jeep Wagoneer, Steampunk, with strongest over-indexing on Israel (2.61× the country average). Demographically, the Biltmore Estate audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Biltmore Estate fans

Demographic split for Biltmore Estate audience in United States
MetricValue
Female72.1%
Male27.9%
Average age48.1
Estimated audience size1,700,785

Audience persona

The typical Biltmore Estate fan in United States is more female, around 48.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Biltmore Estate in United States
RegionReachAffinity
North Carolina365,6497.14×
Florida146,3221.27×
Tennessee103,1893.02×
Georgia98,1041.87×
South Carolina93,6813.66×
Texas88,5940.61×
Virginia72,4701.75×
Ohio66,5441.27×
California54,7120.29×
Pennsylvania52,4440.92×
New York51,1290.54×
Illinois45,2080.8×
Kentucky37,9431.78×
Michigan36,4720.82×
Alabama33,2951.4×
Maryland29,9241.02×
New Jersey28,4100.66×
Indiana27,5220.89×
Louisiana22,7551.04×
Missouri21,9250.8×
Massachusetts19,6170.59×
Wisconsin18,7750.73×
Minnesota17,8660.73×
Mississippi17,3871.24×
Washington15,6800.46×
Colorado15,6360.58×
Arkansas12,4600.89×
Arizona12,2010.35×
Oklahoma12,0780.64×
Connecticut10,4990.62×
West Virginia10,4681.32×
Iowa10,1430.72×
Kansas9,1360.68×
Oregon9,0600.46×
Utah7,0580.46×
New Hampshire5,3690.8×
Nevada5,3240.32×
Nebraska4,9670.58×
Washington, District of Columbia4,6470.91×
Idaho4,4590.52×
Maine4,3070.71×
Delaware4,1850.89×
Rhode Island3,0250.56×
New Mexico2,8490.33×
Montana2,4920.53×
Hawaii2,2200.3×
South Dakota2,0370.52×
Vermont1,9790.66×
North Dakota1,7120.49×
Alaska1,4320.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biltmore Estate audience
BrandAffinityCategory
Israel2.61×Travel & Leisure
Jeep Wagoneer7.07×Cars & Mobility
Steampunk3.85×Fashion & Accessoires
Urban horticulture2.72×Home & Garden
Ken Burns5.33×Movies & TV
JamBase8.18×Music & Radio
Nebraska Cornhuskers football2.34×Sports
Girolando cattle12.28×Pets & Animals
The Other Woman (2009 film)3.75×Movies & TV
Hebe2.77×Home & Garden
KiwiCo2.81×Kids & Family
Cleveland Clinic2.25×Health
REC TEC Grills7.36×Sports
Iron Man (film)1.76×Movies & TV
New Era (Namibia)2.91×News
Isla Holbox8.97×Travel & Leisure
John Havlicek5.57×Sports
Home staging1.82×Home & Garden
Janitor2.23×Home & Garden
Charlamagne Tha God3.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biltmore Estate audience
TraitClusterScore
Luxury OrientationPREMIUM2.45
Risk AppetiteTHRILL2.34
Community OrientationOPEN1.61
PatriotismCONSERVATISM1.59
DIY MentalityTHRILL1.58
SpiritualityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Biltmore Estate
CountryShare
Japan59.1%
United States35.5%
United Kingdom0.6%

See Biltmore Estate audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Biltmore Estate have in United States?

Biltmore Estate has an estimated audience of 1,700,785 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Biltmore Estate fans?

72.1% of Biltmore Estate fans are female, 27.9% are male, with an average age of 48.1 years.

Which brands do Biltmore Estate fans like most?

Biltmore Estate fans show strongest brand affinity for Israel (2.61×), Jeep Wagoneer (7.07×), and Steampunk (3.85×) over the country average.

Where do Biltmore Estate fans live in United States?

Biltmore Estate fans in United States are most concentrated in North Carolina (reach 365,649), Florida (reach 146,322), and Tennessee (reach 103,189). These three regions account for the largest share of the active audience.

What other brands do Biltmore Estate fans also like?

Beyond Biltmore Estate itself, the audience over-indexes on Jeep Wagoneer (7.07×), Steampunk (3.85×), Urban horticulture (2.72×), and Ken Burns (5.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biltmore Estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.