Rascasse Audience Intelligence

Biltmore Estate Audience in United States

A data profile of the people who buy, follow and care about Biltmore Estate in United States — modelled from more than twelve digital signal sources. Biltmore Estate has an estimated audience of 1,700,785 people in United States.

#12among Museum in United States#1308among POI in United States#165in Arts & Culture

The average Biltmore Estate fan in United States is 48.1 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Tennessee.

Top brand affinities include Hobby Lobby, Rail transport, Nature, with strongest over-indexing on Hobby Lobby (2.1× the country average).

Demographically, the Biltmore Estate audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biltmore Estate fan in United States is more female, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Hobby Lobby.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biltmore Estate profile in United States.

Audience size
1.7M
in United States
Gender
72.1%♀
27.9% male
Age
48.1
average years
Country rank
#16151
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biltmore Estate fans

72.1% are female, 27.9% are male, average age 48.1.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Biltmore Estate audience in United States
MetricValue
Female72.1%
Male27.9%
Average age48.1
Estimated audience size1,700,785
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Biltmore Estate audience in United States
Age bracketShare%
16-197%
20-2910%
30-3914%
40-4923%
50+46%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Biltmore Estate audience comes from United States.

Worldwide audience distribution share by country for Biltmore Estate
CountryShare
Japan59.1%
United States35.5%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biltmore Estate audience in United States is strongest.

Fig. 05

Top regions by affinity

Biltmore Estate fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~400K7.35×
02South Carolina~100K3.89×
03Tennessee~100K3.19×
04Georgia~100K1.86×
05Kentucky~40K1.81×
06Virginia~70K1.61×
07West Virginia~10K1.43×
08Alabama~30K1.35×
09Mississippi~20K1.26×
10Florida~100K1.22×
11Ohio~60K1.22×
12Louisiana~20K1.00×
13Maryland~30K0.94×
14Arkansas~10K0.92×
15Delaware~4K0.90×
16Pennsylvania~50K0.88×
17Washington, District of Columbia~4K0.86×
18Indiana~30K0.85×
19New Hampshire~5K0.80×
20Michigan~40K0.79×
21Missouri~20K0.78×
22Illinois~40K0.75×
23Wisconsin~20K0.75×
24Vermont~2K0.74×
25Minnesota~20K0.72×
26Iowa~10K0.72×
27Maine~4K0.72×
28Kansas~9K0.69×
29Oklahoma~10K0.65×
30Rhode Island~4K0.65×
31Nebraska~5K0.62×
32South Dakota~2K0.62×
33New Jersey~30K0.61×
34Montana~3K0.61×
35North Dakota~2K0.61×
36Connecticut~10K0.60×
37Idaho~5K0.57×
38Texas~80K0.56×
39Massachusetts~20K0.56×
40Colorado~10K0.55×
41Alaska~2K0.54×
42New York~50K0.51×
43Utah~8K0.50×
44Oregon~9K0.46×
45Washington~10K0.43×
46New Mexico~3K0.40×
47Hawaii~3K0.39×
48Arizona~10K0.36×
49Nevada~6K0.36×
50California~50K0.27×
Fig. 06

Affinity by region

Affinity by region — Biltmore Estate, United States
0.27×1.00×7.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biltmore Estate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biltmore Estate audience
#·InterestCategoryAffinity×
01Art DecoArts & Culture5.59×
02Twilight (series)Movies & TV4.70×
03Non-alcoholic beverageFood & Beverages3.83×
04Rail transportTravel & Leisure3.46×
05Zoom!Business & Career3.19×
06Food LionShopping3.16×
07TablewareFood & Beverages3.09×
08Diane KeatonMovies & TV2.77×
09Charitable organizationPolitics & Society2.71×
10Hardware storeHome & Garden2.59×
11PharmacyBusiness & Career2.51×
12NostalgiaHome & Garden2.28×
13Hobby LobbyHome & Garden2.10×
14TraditionPolitics & Society2.08×
15Nonprofit organizationPolitics & Society2.02×
16Fox News ChannelMovies & TV1.96×
17MSNNews1.92×
18AldiShopping1.79×
19Chick-fil-AFood & Beverages1.71×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biltmore Estate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biltmore Estate audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
DIY MentalityTHRILL2.07×
Community OrientationOPEN1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biltmore Estate audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
Luxury OrientationPREMIUM0.86×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biltmore Estate have in United States?

Biltmore Estate has an estimated audience of 1,700,785 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Biltmore Estate fans?

72.1% of Biltmore Estate fans are female, 27.9% are male, with an average age of 48.1 years.

03

Which brands do Biltmore Estate fans like most?

Biltmore Estate fans show strongest brand affinity for Hobby Lobby (2.1×), Rail transport (3.46×), and Nature (1.58×) over the country average.

04

Where do Biltmore Estate fans live in United States?

Biltmore Estate fans in United States are most concentrated in North Carolina (reach ~400K), Florida (reach ~100K), and Tennessee (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Biltmore Estate fans also like?

Beyond Biltmore Estate itself, the audience over-indexes on Rail transport (3.46×), Nature (1.58×), Non-alcoholic beverage (3.83×), and Nonprofit organization (2.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Biltmore Estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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