Rascasse Audience Intelligence

Black Hills Audience in United States

A data profile of the people who buy, follow and care about Black Hills in United States — modelled from more than twelve digital signal sources. Black Hills has an estimated audience of 1,223,033 people in United States.

#10among National park in United States#1780among POI in United States#1555in Travel & Leisure

The average Black Hills fan in United States is 44.3 years old, balanced, and lives primarily in South Dakota.

The audience is concentrated in South Dakota, Minnesota, Nebraska.

Top brand affinities include Nonprofit organization, Hardware store, Rail transport, with strongest over-indexing on Nonprofit organization (1.98× the country average).

Demographically, the Black Hills audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Hills fan in United States is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Hills profile in United States.

Audience size
1.2M
in United States
Gender
53.7%♀
46.3% male
Age
44.3
average years
Country rank
#20594
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Hills fans

53.7% are female, 46.3% are male, average age 44.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Black Hills audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.3
Estimated audience size1,223,033
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Black Hills audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4928%
50+30%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Black Hills audience comes from United States.

Worldwide audience distribution share by country for Black Hills
CountryShare
United States88.9%
Canada3.0%
France1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Hills audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Hills fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~40K12.73×
02Wyoming~10K5.76×
03Nebraska~30K5.46×
04Iowa~30K2.84×
05North Dakota~7K2.74×
06Minnesota~40K2.00×
07Kansas~20K1.82×
08Colorado~30K1.64×
09Arkansas~20K1.61×
10Montana~5K1.38×
11Wisconsin~20K0.83×
12Missouri~10K0.63×
13Alaska~2K0.59×
14Utah~6K0.56×
15Idaho~3K0.53×
16Oklahoma~7K0.49×
17Illinois~20K0.47×
18Rhode Island~2K0.46×
19Delaware~2K0.46×
20West Virginia~2K0.44×
21New Hampshire~2K0.44×
22New Mexico~3K0.43×
23Maine~2K0.43×
24Washington, District of Columbia~2K0.43×
25Washington~10K0.42×
26Hawaii~2K0.42×
27Michigan~10K0.41×
28Indiana~9K0.39×
29Maryland~8K0.39×
30Kentucky~6K0.37×
31Oregon~5K0.37×
32Mississippi~4K0.37×
33Arizona~8K0.34×
34Tennessee~8K0.33×
35Nevada~4K0.33×
36Louisiana~5K0.32×
37Ohio~10K0.31×
38Alabama~5K0.31×
39Connecticut~4K0.29×
40Virginia~8K0.28×
41South Carolina~5K0.28×
42Pennsylvania~10K0.27×
43Texas~30K0.25×
44North Carolina~9K0.25×
45Massachusetts~6K0.25×
46Georgia~9K0.23×
47California~30K0.22×
48Florida~20K0.20×
49New Jersey~6K0.20×
50New York~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Black Hills, United States
0.19×1.00×12.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Hills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Hills audience
#·InterestCategoryAffinity×
01Best WesternTravel & Leisure4.11×
02Colorado AvalancheSports3.81×
03Garden centreHome & Garden3.02×
04Chopper (motorcycle)Cars & Mobility2.98×
05Non-alcoholic beverageFood & Beverages2.97×
06Rail transportTravel & Leisure2.82×
07Hardware storeHome & Garden2.48×
08Discount TireShopping2.42×
09Charitable organizationPolitics & Society2.29×
10Britney SpearsMusic & Radio2.26×
11Nonprofit organizationPolitics & Society1.98×
12TraditionPolitics & Society1.87×
13Veterinary medicineBusiness & Career1.85×
14PersonalisationHome & Garden1.81×
15ZooKids & Family1.80×
16Public transportCars & Mobility1.79×
17PharmacyBusiness & Career1.78×
18Health insuranceBusiness & Career1.78×
19Life insuranceBusiness & Career1.74×
20Online newspaperNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Hills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Hills audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.29×
TraditionCONSERVATISM1.87×
IndividualismJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Hills audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
Luxury OrientationPREMIUM0.55×
Urban LifestyleOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Hills have in United States?

Black Hills has an estimated audience of 1,223,033 people in United States, concentrated in South Dakota and Minnesota.

02

What is the gender split and age of Black Hills fans?

53.7% of Black Hills fans are female, 46.3% are male, with an average age of 44.3 years.

03

Which brands do Black Hills fans like most?

Black Hills fans show strongest brand affinity for Nonprofit organization (1.98×), Hardware store (2.48×), and Rail transport (2.82×) over the country average.

04

Where do Black Hills fans live in United States?

Black Hills fans in United States are most concentrated in South Dakota (reach ~40K), Minnesota (reach ~40K), and Nebraska (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Black Hills fans also like?

Beyond Black Hills itself, the audience over-indexes on Hardware store (2.48×), Rail transport (2.82×), Charitable organization (2.29×), and Britney Spears (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More National park audiences in United States

See Black Hills audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →