Black Hills Audience in United States

Black Hills logo

Black Hills has an estimated audience of 1,223,033 people in United States. 53.7% are female, 46.3% are male, average age 44.3. Top regions: South Dakota, Minnesota, Colorado. Top brand affinities: Minnesota, Sailor, Diane Sawyer, Nasal cavity, Parma.

The average Black Hills fan in United States is 44.3 years old, balanced, and lives primarily in South Dakota. The audience is concentrated in South Dakota, Minnesota, Colorado. Top brand affinities include Minnesota, Sailor, Diane Sawyer, with strongest over-indexing on Minnesota (1.63× the country average). Demographically, the Black Hills audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Black Hills fans

Demographic split for Black Hills audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.3
Estimated audience size1,223,033

Audience persona

The typical Black Hills fan in United States is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Black Hills in United States
RegionReachAffinity
South Dakota37,01113.09×
Minnesota36,9822.11×
Colorado34,0321.77×
Nebraska32,8625.36×
California29,0730.22×
Iowa28,9882.88×
Texas26,6040.25×
Illinois20,3160.5×
Kansas17,1231.78×
Florida16,2980.2×
Arkansas15,9201.58×
Wisconsin15,6280.85×
New York12,5570.18×
Michigan12,3670.39×
Missouri12,3060.62×
Ohio10,9230.29×
Washington10,2180.42×
Wyoming10,1945.62×
Pennsylvania9,4800.23×
Indiana8,5050.38×
North Carolina8,4100.23×
Arizona8,1960.33×
Maryland8,0020.38×
Tennessee7,7540.32×
Georgia7,7190.2×
Virginia7,6650.26×
North Dakota6,9252.76×
Utah6,3810.58×
Oklahoma6,2950.46×
Massachusetts5,0010.21×
New Jersey4,7090.15×
Montana4,6081.36×
Oregon4,5800.33×
Kentucky4,5680.3×
Alabama4,0920.24×
South Carolina3,7500.2×
Louisiana3,6100.23×
Nevada3,2150.27×
Idaho2,8330.46×
Connecticut2,3170.19×
Mississippi2,2460.22×
New Mexico2,1260.35×
West Virginia1,5430.27×
New Hampshire1,3240.27×
Washington, District of Columbia1,2360.34×
Maine1,0240.23×
Hawaii9670.18×
Alaska8750.33×
Vermont6720.31×
Rhode Island6540.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Hills audience
BrandAffinityCategory
Minnesota1.63×Travel & Leisure
Sailor3.31×Travel & Leisure
Diane Sawyer2.79×Movies & TV
Nasal cavity2.09×Health
Parma1.76×Travel & Leisure
Brooklyn College1.74×Business & Career
Jc caylen4.25×Internet & Social Media
Jumia1.65×Fashion & Accessoires
James Butler (American football)2.96×Sports
Canino1.87×Travel & Leisure
John Key1.66×Politics & Society
Keynote (presentation software)1.9×Technology & Electronics
Cagayan1.78×Travel & Leisure
Jbc2×Kids & Family
Rhodiola1.54×Health
St Matthew Passion1.79×
Jamnalal Bajaj Institute of Management Studies1.54×Business & Career
Echorouk1.77×News
Ke Buena México1.61×Music & Radio
Ubrique1.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Hills audience
TraitClusterScore
Community OrientationOPEN1.53
TraditionCONSERVATISM1.4
DIY MentalityTHRILL1.33
IndividualismJOY1.28
Family OrientationCONSERVATISM1.14
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Black Hills
CountryShare
United States88.9%
Canada3.0%
France1.4%

See Black Hills audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Black Hills have in United States?

Black Hills has an estimated audience of 1,223,033 people in United States, concentrated in South Dakota and Minnesota.

What is the gender split and age of Black Hills fans?

53.7% of Black Hills fans are female, 46.3% are male, with an average age of 44.3 years.

Which brands do Black Hills fans like most?

Black Hills fans show strongest brand affinity for Minnesota (1.63×), Sailor (3.31×), and Diane Sawyer (2.79×) over the country average.

Where do Black Hills fans live in United States?

Black Hills fans in United States are most concentrated in South Dakota (reach 37,011), Minnesota (reach 36,982), and Colorado (reach 34,032). These three regions account for the largest share of the active audience.

What other brands do Black Hills fans also like?

Beyond Black Hills itself, the audience over-indexes on Sailor (3.31×), Diane Sawyer (2.79×), Nasal cavity (2.09×), and Parma (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.