Rascasse Audience Intelligence

BLT Audience in United States

A data profile of the people who buy, follow and care about BLT in United States — modelled from more than twelve digital signal sources. BLT has an estimated audience of 1,542,373 people in United States.

#7176among Topic in United States

The average BLT fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pizza Hut, Microwave oven, Baking powder, with strongest over-indexing on Pizza Hut (2.59× the country average).

Demographically, the BLT audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BLT fan in United States is more female, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pizza Hut.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BLT profile in United States.

Audience size
1.5M
in United States
Gender
61.4%♀
38.6% male
Age
41.5
average years
Country rank
#17375
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BLT fans

61.4% are female, 38.6% are male, average age 41.5.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for BLT audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.5
Estimated audience size1,542,373
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the BLT audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

27.3%

of the worldwide BLT audience comes from United States.

Worldwide audience distribution share by country for BLT
CountryShare
Indonesia37.4%
United States27.3%
Sweden19.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BLT audience in United States is strongest.

Fig. 05

Top regions by affinity

BLT fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.68×
02Connecticut~20K1.30×
03New York~100K1.21×
04Massachusetts~40K1.21×
05Maryland~30K1.18×
06Nebraska~9K1.18×
07Washington, District of Columbia~5K1.18×
08Washington~40K1.16×
09Iowa~10K1.09×
10Wisconsin~20K1.06×
11Minnesota~20K1.06×
12Oregon~20K1.06×
13Illinois~50K1.04×
14New Mexico~8K1.04×
15South Dakota~4K1.04×
16California~200K1.03×
17Arizona~30K1.03×
18Alaska~3K1.03×
19Kansas~10K1.02×
20New Jersey~40K1.01×
21Nevada~20K1.01×
22Indiana~30K1.00×
23North Dakota~3K0.99×
24Utah~10K0.97×
25Rhode Island~5K0.97×
26Montana~4K0.97×
27Texas~100K0.96×
28Michigan~40K0.96×
29Hawaii~6K0.96×
30Maine~5K0.96×
31Vermont~3K0.96×
32New Hampshire~6K0.95×
33Pennsylvania~50K0.94×
34Colorado~20K0.94×
35Idaho~7K0.94×
36North Carolina~40K0.93×
37Virginia~40K0.93×
38Georgia~40K0.92×
39Ohio~40K0.91×
40Florida~90K0.90×
41Arkansas~10K0.90×
42Delaware~4K0.90×
43Oklahoma~20K0.89×
44Mississippi~10K0.88×
45South Carolina~20K0.87×
46Kentucky~20K0.87×
47Louisiana~20K0.86×
48Alabama~20K0.85×
49Tennessee~30K0.84×
50West Virginia~6K0.83×
Fig. 06

Affinity by region

Affinity by region — BLT, United States
0.83×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BLT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BLT audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages9.20×
02Potato chipFood & Beverages3.84×
03Microwave ovenHome & Garden3.64×
04Non-alcoholic beverageFood & Beverages3.54×
05Sustainable energyHome & Garden2.98×
06FedExBusiness & Career2.88×
07Pizza HutFood & Beverages2.59×
08Renewable energyBusiness & Career2.56×
09Domino's PizzaFood & Beverages2.34×
10Discount storesShopping2.30×
11SubwayFood & Beverages2.29×
12LunchFood & Beverages1.97×
13McDonald'sFood & Beverages1.94×
14Organic foodFood & Beverages1.94×
15Mortgage loansBusiness & Career1.78×
16VegetableFood & Beverages1.77×
17Texas RoadhouseFood & Beverages1.70×
18GrillingFood & Beverages1.69×
19BarbecueFood & Beverages1.53×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BLT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BLT audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.76×
PatriotismCONSERVATISM2.48×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BLT audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BLT have in United States?

BLT has an estimated audience of 1,542,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BLT fans?

61.4% of BLT fans are female, 38.6% are male, with an average age of 41.5 years.

03

Which brands do BLT fans like most?

BLT fans show strongest brand affinity for Pizza Hut (2.59×), Microwave oven (3.64×), and Baking powder (9.2×) over the country average.

04

Where do BLT fans live in United States?

BLT fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BLT fans also like?

Beyond BLT itself, the audience over-indexes on Microwave oven (3.64×), Baking powder (9.2×), Subway (2.29×), and FedEx (2.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See BLT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BLT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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