BLT Audience in United States
BLT has an estimated audience of 1,542,373 people in United States. 61.4% are female, 38.6% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Layne Staley, Alaska, Ken Burns, Jingoism, Karbala.
The average BLT fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Layne Staley, Alaska, Ken Burns, with strongest over-indexing on Layne Staley (5.88× the country average). Demographically, the BLT audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of BLT fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.5 |
| Estimated audience size | 1,542,373 |
Audience persona
The typical BLT fan in United States is more female, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Layne Staley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 189,955 | 1.12× |
| Texas | 130,080 | 0.98× |
| New York | 113,744 | 1.32× |
| Florida | 101,162 | 0.97× |
| Illinois | 57,052 | 1.11× |
| Pennsylvania | 50,035 | 0.96× |
| Missouri | 46,541 | 1.87× |
| Georgia | 44,460 | 0.94× |
| North Carolina | 44,409 | 0.96× |
| Ohio | 42,782 | 0.9× |
| New Jersey | 40,770 | 1.04× |
| Michigan | 40,737 | 1.01× |
| Massachusetts | 39,089 | 1.29× |
| Washington | 38,158 | 1.23× |
| Virginia | 35,988 | 0.96× |
| Arizona | 33,635 | 1.07× |
| Maryland | 33,120 | 1.25× |
| Indiana | 28,938 | 1.03× |
| Tennessee | 26,108 | 0.84× |
| Minnesota | 24,257 | 1.1× |
| Wisconsin | 23,535 | 1.01× |
| Colorado | 22,696 | 0.93× |
| Connecticut | 20,822 | 1.35× |
| South Carolina | 19,890 | 0.86× |
| Oregon | 18,220 | 1.03× |
| Alabama | 17,113 | 0.79× |
| Louisiana | 16,823 | 0.85× |
| Kentucky | 16,262 | 0.84× |
| Nevada | 15,267 | 1.02× |
| Oklahoma | 14,617 | 0.85× |
| Iowa | 13,521 | 1.06× |
| Utah | 12,422 | 0.9× |
| Kansas | 12,271 | 1.01× |
| Arkansas | 10,788 | 0.85× |
| Mississippi | 10,680 | 0.84× |
| Nebraska | 8,413 | 1.09× |
| New Mexico | 7,820 | 1.01× |
| Idaho | 6,580 | 0.85× |
| Washington, District of Columbia | 6,213 | 1.34× |
| Hawaii | 6,179 | 0.93× |
| New Hampshire | 5,672 | 0.93× |
| West Virginia | 5,556 | 0.77× |
| Maine | 4,738 | 0.86× |
| Rhode Island | 4,645 | 0.95× |
| Montana | 3,782 | 0.88× |
| Delaware | 3,614 | 0.85× |
| South Dakota | 3,353 | 0.94× |
| Alaska | 3,013 | 0.91× |
| North Dakota | 2,895 | 0.91× |
| Vermont | 2,394 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Layne Staley | 5.88× | Music & Radio |
| Alaska | 1.52× | Travel & Leisure |
| Ken Burns | 6.21× | Movies & TV |
| Jingoism | 1.66× | Politics & Society |
| Karbala | 6.38× | Travel & Leisure |
| Governor of Michigan | 4.95× | Politics & Society |
| Goop | 3.44× | Internet & Social Media |
| Hibachi | 4.96× | Food & Beverages |
| Cockpit | 5.83× | Travel & Leisure |
| Grinch | 2.36× | Movies & TV |
| Historic site | 2.5× | Arts & Culture |
| JDSU | 1.78× | Business & Career |
| Jesse Plemons | 1.92× | Movies & TV |
| Birthday Gifts | 1.62× | Kids & Family |
| Zoo Tycoon (series) | 10× | Games |
| Vocal harmony | 2.23× | Music & Radio |
| Nurse education | 1.58× | Kids & Family |
| Fairy godmother | 3.59× | Literature |
| Wok | 3.07× | Food & Beverages |
| Cam Ward | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.77 |
| Indulgence | JOY | 1.81 |
| Patriotism | CONSERVATISM | 1.79 |
| Price Sensitivity | PREMIUM | 1.6 |
| Urban Lifestyle | OPEN | 1.53 |
| Career Orientation | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 37.6% |
| United States | 27.4% |
| Sweden | 18.8% |
See BLT audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does BLT have in United States?
BLT has an estimated audience of 1,542,373 people in United States, concentrated in California and Texas.
What is the gender split and age of BLT fans?
61.4% of BLT fans are female, 38.6% are male, with an average age of 41.5 years.
Which brands do BLT fans like most?
BLT fans show strongest brand affinity for Layne Staley (5.88×), Alaska (1.52×), and Ken Burns (6.21×) over the country average.
Where do BLT fans live in United States?
BLT fans in United States are most concentrated in California (reach 189,955), Texas (reach 130,080), and New York (reach 113,744). These three regions account for the largest share of the active audience.
What other brands do BLT fans also like?
Beyond BLT itself, the audience over-indexes on Alaska (1.52×), Ken Burns (6.21×), Jingoism (1.66×), and Karbala (6.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BLT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.