Rascasse Audience Intelligence

Blueberry pie Audience in United States

A data profile of the people who buy, follow and care about Blueberry pie in United States — modelled from more than twelve digital signal sources. Blueberry pie has an estimated audience of 411,689 people in United States.

#147among Sweet in United States#12192among Topic in United States#2168in Food & Beverages

The average Blueberry pie fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Weather forecasting, Renewable energy, with strongest over-indexing on Sustainable energy (10.9× the country average).

Demographically, the Blueberry pie audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blueberry pie fan in United States is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blueberry pie profile in United States.

Audience size
412K
in United States
Gender
67.5%♀
32.5% male
Age
44.1
average years
Country rank
#40951
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blueberry pie fans

67.5% are female, 32.5% are male, average age 44.1.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Blueberry pie audience in United States
MetricValue
Female67.5%
Male32.5%
Average age44.1
Estimated audience size411,689
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Blueberry pie audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4928%
50+29%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Blueberry pie audience comes from United States.

Worldwide audience distribution share by country for Blueberry pie
CountryShare
United States44.6%
Germany30.9%
Italy12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blueberry pie audience in United States is strongest.

Fig. 05

Top regions by affinity

Blueberry pie fans by region: top regions in United States
#RegionReachAffinity×
01Maine~8K5.53×
02Vermont~2K2.09×
03New Hampshire~3K1.81×
04Alaska~1K1.51×
05Massachusetts~10K1.31×
06Rhode Island~2K1.24×
07Michigan~10K1.12×
08Connecticut~5K1.12×
09Oregon~5K1.04×
10Mississippi~4K1.04×
11Washington~8K1.02×
12Wisconsin~6K1.00×
13Minnesota~6K1.00×
14Montana~1K1.00×
15Alabama~6K0.99×
16Pennsylvania~10K0.97×
17North Carolina~10K0.95×
18South Dakota<1K0.91×
19North Dakota<1K0.91×
20West Virginia~2K0.90×
21South Carolina~6K0.89×
22Arkansas~3K0.89×
23Delaware~1K0.89×
24New York~20K0.88×
25Virginia~9K0.86×
26Indiana~6K0.85×
27New Jersey~9K0.84×
28Missouri~6K0.84×
29Maryland~6K0.80×
30Louisiana~4K0.80×
31Georgia~10K0.79×
32Iowa~3K0.79×
33Kansas~3K0.79×
34New Mexico~2K0.79×
35Idaho~2K0.79×
36Tennessee~6K0.78×
37Colorado~5K0.78×
38Florida~20K0.77×
39Ohio~10K0.77×
40Oklahoma~4K0.77×
41Kentucky~4K0.76×
42Washington, District of Columbia<1K0.74×
43Hawaii~1K0.73×
44Illinois~10K0.72×
45Nebraska~1K0.71×
46Arizona~6K0.68×
47Utah~2K0.67×
48Texas~20K0.65×
49Nevada~2K0.62×
50California~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Blueberry pie, United States
0.58×1.00×5.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blueberry pie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blueberry pie audience
#·InterestCategoryAffinity×
01BiathlonSports34.80×
02Sustainable energyHome & Garden10.90×
03Boston BruinsSports10.58×
04United States national football teamSports9.16×
05Weather forecastingHome & Garden8.25×
06Renewable energyBusiness & Career6.10×
07QVCMovies & TV5.46×
08Boston Red SoxSports4.40×
09FedExBusiness & Career4.11×
10Solar energyHome & Garden3.15×
11Dunkin' DonutsFood & Beverages3.13×
12Mortgage loansBusiness & Career3.01×
13Discount storesShopping2.65×
14PinterestInternet & Social Media2.60×
15Organic foodFood & Beverages2.34×
16SubwayFood & Beverages2.25×
17AirbnbTravel & Leisure2.23×
18McDonald'sFood & Beverages2.22×
19Nonprofit organizationPolitics & Society2.08×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blueberry pie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blueberry pie audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.86×
Convenience OrientationPREMIUM2.28×
Family OrientationCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blueberry pie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blueberry pie have in United States?

Blueberry pie has an estimated audience of 411,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blueberry pie fans?

67.5% of Blueberry pie fans are female, 32.5% are male, with an average age of 44.1 years.

03

Which brands do Blueberry pie fans like most?

Blueberry pie fans show strongest brand affinity for Sustainable energy (10.9×), Weather forecasting (8.25×), and Renewable energy (6.1×) over the country average.

04

Where do Blueberry pie fans live in United States?

Blueberry pie fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Blueberry pie fans also like?

Beyond Blueberry pie itself, the audience over-indexes on Weather forecasting (8.25×), Renewable energy (6.1×), Boston Bruins (10.58×), and Pinterest (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Blueberry pie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blueberry pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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