Blueberry pie Audience in United States

Blueberry pie has an estimated audience of 411,689 people in United States. 67.5% are female, 32.5% are male, average age 44.1. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Kia Sportage, Diabetes mellitus awareness, Boston Bruins, Boston Red Sox.

The average Blueberry pie fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Kia Sportage, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (8.95× the country average). Demographically, the Blueberry pie audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Blueberry pie fans

Demographic split for Blueberry pie audience in United States
MetricValue
Female67.5%
Male32.5%
Average age44.1
Estimated audience size411,689

Audience persona

The typical Blueberry pie fan in United States is more female, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Blueberry pie in United States
RegionReachAffinity
California26,6210.59×
Florida23,6910.85×
Texas23,4680.66×
New York21,9060.95×
Pennsylvania14,5461.05×
Michigan13,5691.26×
North Carolina12,9211.04×
Massachusetts10,5281.3×
Georgia10,4080.82×
Ohio10,2310.81×
Illinois10,0290.73×
New Jersey9,2430.88×
Virginia8,8800.89×
Washington8,8101.07×
Tennessee6,7770.82×
Wisconsin6,7061.08×
Indiana6,6190.88×
Maine6,3494.31×
Alabama6,0731.06×
Minnesota6,0141.02×
Arizona5,7080.68×
Missouri5,6500.85×
Maryland5,6370.8×
South Carolina5,6040.9×
Colorado5,2110.8×
Oregon5,1281.09×
Connecticut4,7771.16×
Louisiana4,4170.83×
Mississippi3,8431.13×
Kentucky3,6950.72×
Oklahoma3,5460.78×
Arkansas3,1160.92×
New Hampshire3,0131.86×
Iowa2,6690.79×
Kansas2,4280.75×
Utah2,3740.64×
Nevada2,2140.56×
Rhode Island1,7221.31×
Vermont1,6942.34×
West Virginia1,6900.88×
Idaho1,5610.76×
New Mexico1,5070.73×
Alaska1,3021.48×
Nebraska1,2760.62×
Hawaii1,1330.64×
Montana1,1000.96×
Delaware9860.87×
Washington, District of Columbia8240.67×
South Dakota8060.85×
North Dakota6440.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blueberry pie audience
BrandAffinityCategory
Autism Awareness8.95×Health
Kia Sportage20×Cars & Mobility
Diabetes mellitus awareness6.1×Health
Boston Bruins11.49×Sports
Boston Red Sox6.92×Sports
Singer-songwriter3.01×Music & Radio
Microblogging6.24×Technology & Electronics
Honda HR-V14.4×Cars & Mobility
Income tax6.52×Business & Career
Pre-school playgroup17.56×Kids & Family
FC Bayern Munich3.32×Sports
Antonio Brown7.14×Sports
Google Maps1.75×Internet & Social Media
Borussia Dortmund8.64×Sports
Dunkin' Donuts2.46×Food & Beverages
MSN1.69×News
Tom Brady4.07×Sports
Touring motorcycle4.04×Cars & Mobility
Bauer Hockey12.04×Sports
Capital One1.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blueberry pie audience
TraitClusterScore
Risk AppetiteTHRILL1.33
DIY MentalityTHRILL1.3
Community OrientationOPEN1.28
PatriotismCONSERVATISM1.28
SustainabilityBALANCE1.25
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Blueberry pie
CountryShare
United States55.7%
Germany22.3%
Italy7.3%

See Blueberry pie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Blueberry pie have in United States?

Blueberry pie has an estimated audience of 411,689 people in United States, concentrated in California and Florida.

What is the gender split and age of Blueberry pie fans?

67.5% of Blueberry pie fans are female, 32.5% are male, with an average age of 44.1 years.

Which brands do Blueberry pie fans like most?

Blueberry pie fans show strongest brand affinity for Autism Awareness (8.95×), Kia Sportage (20×), and Diabetes mellitus awareness (6.1×) over the country average.

Where do Blueberry pie fans live in United States?

Blueberry pie fans in United States are most concentrated in California (reach 26,621), Florida (reach 23,691), and Texas (reach 23,468). These three regions account for the largest share of the active audience.

What other brands do Blueberry pie fans also like?

Beyond Blueberry pie itself, the audience over-indexes on Kia Sportage (20×), Diabetes mellitus awareness (6.1×), Boston Bruins (11.49×), and Boston Red Sox (6.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blueberry pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.