BMW X3 (F25) Audience in United States

BMW X3 (F25) logo

BMW X3 (F25) has an estimated audience of 869,362 people in United States. 12.7% are female, 87.3% are male, average age 23.6. Top regions: California, Texas, Florida. Top brand affinities: Endless Space, A Enfermagem, Gumbal, Chanticleer (ensemble), Hongik University.

The average BMW X3 (F25) fan in United States is 23.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Endless Space, A Enfermagem, Gumbal, with strongest over-indexing on Endless Space (24.57× the country average). Demographically, the BMW X3 (F25) audience skews more male with an average age of 23.6, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X3 (F25) fans

Demographic split for BMW X3 (F25) audience in United States
MetricValue
Female12.7%
Male87.3%
Average age23.6
Estimated audience size869,362

Audience persona

The typical BMW X3 (F25) fan in United States is more male, around 23.6 years old, with strong Risk Appetite tendencies and a notable affinity for Endless Space.

Top regions in United States

Top regions ranked by reach for BMW X3 (F25) in United States
RegionReachAffinity
California143,5801.5×
Texas102,7681.38×
Florida92,7781.58×
New York85,0541.75×
New Jersey43,9971.99×
Illinois39,5431.37×
Georgia37,2461.39×
Pennsylvania37,0921.27×
North Carolina31,3251.2×
Massachusetts28,4421.66×
Virginia24,9561.18×
Ohio23,5610.88×
Michigan21,6430.95×
Arizona20,1681.14×
Washington20,1391.15×
Maryland18,4771.24×
Tennessee16,1510.93×
South Carolina15,4661.18×
Colorado14,7511.08×
Connecticut14,0891.62×
Indiana12,3510.78×
Alabama12,1401×
Missouri11,6810.83×
Louisiana11,4761.02×
Minnesota11,1810.9×
Wisconsin9,6180.74×
Oregon8,4740.85×
Nevada8,0520.96×
Kentucky7,5470.69×
Oklahoma7,3150.76×
Mississippi6,4320.9×
Utah5,7190.73×
Arkansas5,6820.79×
Kansas4,7840.7×
New Hampshire4,0891.19×
Iowa3,9580.55×
Hawaii3,7851.01×
Rhode Island3,3621.21×
Washington, District of Columbia3,3081.27×
New Mexico3,1490.72×
Nebraska3,0730.7×
Delaware2,8751.2×
Idaho2,7630.63×
West Virginia2,4210.6×
Maine2,3070.74×
Alaska1,3150.71×
Vermont1,1270.74×
Montana9810.41×
South Dakota9370.47×
North Dakota6730.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X3 (F25) audience
BrandAffinityCategory
Endless Space24.57×Games
A Enfermagem2.3×Health
Gumbal1.65×Cars & Mobility
Chanticleer (ensemble)2.39×Music & Radio
Hongik University1.82×Business & Career
Gina Raimondo1.79×Politics & Society
Goal.com1.99×Sports
Enredados2.04×Movies & TV
Faith Tap1.68×
Health at Every Size1.55×Health
Michel Hazanavicius2.64×Movies & TV
Cleavage enhancement1.8×Fashion & Accessoires
Fairview, Calgary1.67×Travel & Leisure
Glasgow Warriors1.65×Sports
Gewandhaus1.66×Arts & Culture
Guardian Environment2.63×Politics & Society
Home School Enrichment Magazine2.06×Home & Garden
Erdemli2.34×Travel & Leisure
Erciyes University1.66×Business & Career
Globo Rural1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X3 (F25) audience
TraitClusterScore
Risk AppetiteTHRILL2.76
Urban LifestyleOPEN2.63
Need for SecurityCONSERVATISM1.48
Sports ActivityPOWER1.41
Career OrientationPOWER1.27
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for BMW X3 (F25)
CountryShare
Japan16.1%
Italy12.7%
United States9.3%

See BMW X3 (F25) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X3 (F25) have in United States?

BMW X3 (F25) has an estimated audience of 869,362 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X3 (F25) fans?

12.7% of BMW X3 (F25) fans are female, 87.3% are male, with an average age of 23.6 years.

Which brands do BMW X3 (F25) fans like most?

BMW X3 (F25) fans show strongest brand affinity for Endless Space (24.57×), A Enfermagem (2.3×), and Gumbal (1.65×) over the country average.

Where do BMW X3 (F25) fans live in United States?

BMW X3 (F25) fans in United States are most concentrated in California (reach 143,580), Texas (reach 102,768), and Florida (reach 92,778). These three regions account for the largest share of the active audience.

What other brands do BMW X3 (F25) fans also like?

Beyond BMW X3 (F25) itself, the audience over-indexes on A Enfermagem (2.3×), Gumbal (1.65×), Chanticleer (ensemble) (2.39×), and Hongik University (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X3 (F25). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.