Rascasse Audience Intelligence

BMW X3 (F25) Audience in United States

A data profile of the people who buy, follow and care about BMW X3 (F25) in United States — modelled from more than twelve digital signal sources. BMW X3 (F25) has an estimated audience of 907,806 people in United States.

#188among Car type in United States#195among Car Model in United States#774in Cars & Mobility

The average BMW X3 (F25) fan in United States is 23.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Extreme sport, Road movie, Street art, with strongest over-indexing on Extreme sport (3.09× the country average).

Demographically, the BMW X3 (F25) audience skews more male with an average age of 23.6, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW X3 (F25) fan in United States is more male, around 23.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Extreme sport.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X3 (F25) profile in United States.

Audience size
908K
in United States
Gender
12.7%♀
87.3% male
Age
23.6
average years
Country rank
#25252
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW X3 (F25) fans

12.7% are female, 87.3% are male, average age 23.6.

Fig. 02

Gender split

12.7%
Female
87.3%
Male
Demographic split for BMW X3 (F25) audience in United States
MetricValue
Female12.7%
Male87.3%
Average age23.6
Estimated audience size907,806
Fig. 03

Age distribution

Ø 23.6
average years
Age distribution of the BMW X3 (F25) audience in United States
Age bracketShare%
16-1963%
20-2927%
30-3910%
40-490%
50+0%
Fig. 04

Worldwide distribution

12.1%

of the worldwide BMW X3 (F25) audience comes from United States.

Worldwide audience distribution share by country for BMW X3 (F25)
CountryShare
Japan20.5%
United States12.1%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X3 (F25) audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW X3 (F25) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.93×
02New York~80K1.68×
03Massachusetts~30K1.61×
04Connecticut~10K1.61×
05Florida~90K1.53×
06California~100K1.43×
07Georgia~40K1.34×
08Illinois~40K1.31×
09Texas~100K1.29×
10Rhode Island~3K1.26×
11Pennsylvania~40K1.25×
12Washington, District of Columbia~3K1.25×
13Delaware~3K1.25×
14New Hampshire~4K1.23×
15Maryland~20K1.22×
16North Carolina~30K1.16×
17South Carolina~20K1.16×
18Virginia~20K1.14×
19Arizona~20K1.13×
20Washington~20K1.10×
21Louisiana~10K1.06×
22Colorado~10K1.05×
23Alabama~10K1.03×
24Hawaii~4K1.02×
25Nevada~8K0.95×
26Mississippi~7K0.95×
27Michigan~20K0.93×
28Tennessee~20K0.93×
29Minnesota~10K0.89×
30Ohio~20K0.87×
31Missouri~10K0.85×
32Oregon~8K0.83×
33Arkansas~6K0.82×
34Vermont~1K0.81×
35Alaska~1K0.79×
36Indiana~10K0.78×
37Maine~2K0.78×
38Wisconsin~10K0.76×
39Oklahoma~7K0.76×
40New Mexico~3K0.75×
41Utah~6K0.74×
42Kentucky~8K0.72×
43Kansas~5K0.72×
44Nebraska~3K0.71×
45Idaho~3K0.67×
46West Virginia~3K0.67×
47Iowa~4K0.59×
48South Dakota~1K0.57×
49North Dakota<1K0.50×
50Montana~1K0.48×
Fig. 06

Affinity by region

Affinity by region — BMW X3 (F25), United States
0.48×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X3 (F25) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X3 (F25) audience
#·InterestCategoryAffinity×
01Road movieMovies & TV4.58×
02Funny animalInternet & Social Media3.40×
03Extreme sportSports3.09×
04Graphic novelLiterature3.04×
05Street artArts & Culture2.93×
06ParachutingSports2.73×
07Digital cameraTechnology & Electronics2.56×
08CryptocurrencyTechnology & Electronics2.53×
09ExhibitionArts & Culture2.34×
10Digital audio workstationTechnology & Electronics2.28×
11SafariTravel & Leisure2.19×
12Electronic dance musicMusic & Radio2.13×
13JudoSports2.08×
14BirdwatchingPets & Animals2.06×
15Superhero fictionLiterature1.96×
16TaekwondoSports1.88×
17Unique GiftsShopping1.79×
18Action-adventure gameGames1.78×
19Computer securityBusiness & Career1.76×
20Massively multiplayer online gamesGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X3 (F25) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW X3 (F25) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.93×
Risk AppetiteTHRILL2.79×
Need for SecurityCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW X3 (F25) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.46×
Pet OwnershipJOY0.46×
Sports ActivityPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW X3 (F25) have in United States?

BMW X3 (F25) has an estimated audience of 907,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW X3 (F25) fans?

12.7% of BMW X3 (F25) fans are female, 87.3% are male, with an average age of 23.6 years.

03

Which brands do BMW X3 (F25) fans like most?

BMW X3 (F25) fans show strongest brand affinity for Extreme sport (3.09×), Road movie (4.58×), and Street art (2.93×) over the country average.

04

Where do BMW X3 (F25) fans live in United States?

BMW X3 (F25) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do BMW X3 (F25) fans also like?

Beyond BMW X3 (F25) itself, the audience over-indexes on Road movie (4.58×), Street art (2.93×), Electronic dance music (2.13×), and Digital camera (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See BMW X3 (F25) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X3 (F25). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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