Rascasse Audience Intelligence

Boise, Idaho Audience in United States

A data profile of the people who buy, follow and care about Boise, Idaho in United States — modelled from more than twelve digital signal sources. Boise, Idaho has an estimated audience of 3,669,681 people in United States.

#132among City in United States#633among POI in United States#714in Travel & Leisure

The average Boise, Idaho fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Idaho, Texas.

Top brand affinities include Restaurant Depot, Nebraska Cornhuskers football, Pinterest, with strongest over-indexing on Restaurant Depot (8.4× the country average).

Demographically, the Boise, Idaho audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boise, Idaho fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Restaurant Depot.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boise, Idaho profile in United States.

Audience size
3.7M
in United States
Gender
54.2%♀
45.8% male
Age
43.0
average years
Country rank
#8655
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boise, Idaho fans

54.2% are female, 45.8% are male, average age 43.0.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Boise, Idaho audience in United States
MetricValue
Female54.2%
Male45.8%
Average age43.0
Estimated audience size3,669,681
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Boise, Idaho audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Boise, Idaho audience comes from United States.

Worldwide audience distribution share by country for Boise, Idaho
CountryShare
United States81.6%
Canada2.2%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boise, Idaho audience in United States is strongest.

Fig. 05

Top regions by affinity

Boise, Idaho fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~200K12.03×
02Montana~30K2.85×
03Wyoming~10K2.62×
04Utah~80K2.36×
05Oregon~90K2.18×
06Washington~100K1.80×
07Oklahoma~70K1.77×
08Nevada~50K1.35×
09Colorado~70K1.29×
10Alaska~9K1.20×
11Arizona~80K1.09×
12North Dakota~8K1.09×
13New Mexico~20K1.06×
14South Dakota~9K1.04×
15Nebraska~10K0.81×
16California~300K0.73×
17Kansas~20K0.72×
18Iowa~20K0.66×
19Hawaii~10K0.66×
20Minnesota~30K0.60×
21Maine~8K0.60×
22Texas~200K0.58×
23Washington, District of Columbia~6K0.58×
24Arkansas~20K0.57×
25New Hampshire~8K0.56×
26Delaware~6K0.55×
27Missouri~30K0.54×
28Wisconsin~30K0.54×
29Rhode Island~6K0.54×
30West Virginia~9K0.53×
31Tennessee~40K0.51×
32Illinois~60K0.50×
33Mississippi~10K0.49×
34Indiana~30K0.48×
35Kentucky~20K0.47×
36South Carolina~30K0.46×
37Louisiana~20K0.46×
38Virginia~40K0.45×
39North Carolina~50K0.44×
40Connecticut~20K0.44×
41Massachusetts~30K0.43×
42Florida~100K0.42×
43Georgia~50K0.42×
44Alabama~20K0.42×
45Ohio~50K0.41×
46Michigan~40K0.39×
47Pennsylvania~50K0.37×
48New York~70K0.36×
49Maryland~20K0.36×
50New Jersey~30K0.33×
Fig. 06

Affinity by region

Affinity by region — Boise, Idaho, United States
0.33×1.00×12.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boise, Idaho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boise, Idaho audience
#·InterestCategoryAffinity×
01Restaurant DepotFood & Beverages8.40×
02Nebraska Cornhuskers footballSports6.63×
03Oregon Ducks footballSports5.74×
04WinCo FoodsFood & Beverages3.64×
05HelicopterCars & Mobility2.91×
06Renewable energyBusiness & Career2.41×
07FedExBusiness & Career2.35×
08Real propertyHome & Garden2.26×
09InnovationBusiness & Career2.21×
10Microwave ovenHome & Garden2.20×
11Solar energyHome & Garden1.96×
12Mortgage loansBusiness & Career1.82×
13United Parcel ServiceBusiness & Career1.79×
14PinterestInternet & Social Media1.62×
15SubwayFood & Beverages1.58×
16AirbnbTravel & Leisure1.53×
17IKEAHome & Garden1.53×
18BarbecueFood & Beverages1.52×
19KrogerFood & Beverages1.52×
20Planet FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boise, Idaho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boise, Idaho audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
Convenience OrientationPREMIUM1.50×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boise, Idaho audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boise, Idaho have in United States?

Boise, Idaho has an estimated audience of 3,669,681 people in United States, concentrated in California and Idaho.

02

What is the gender split and age of Boise, Idaho fans?

54.2% of Boise, Idaho fans are female, 45.8% are male, with an average age of 43.0 years.

03

Which brands do Boise, Idaho fans like most?

Boise, Idaho fans show strongest brand affinity for Restaurant Depot (8.4×), Nebraska Cornhuskers football (6.63×), and Pinterest (1.62×) over the country average.

04

Where do Boise, Idaho fans live in United States?

Boise, Idaho fans in United States are most concentrated in California (reach ~300K), Idaho (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Boise, Idaho fans also like?

Beyond Boise, Idaho itself, the audience over-indexes on Nebraska Cornhuskers football (6.63×), Pinterest (1.62×), FedEx (2.35×), and Helicopter (2.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boise, Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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