Boise, Idaho Audience in United States
Boise, Idaho has an estimated audience of 3,669,681 people in United States. 54.2% are female, 45.8% are male, average age 43.0. Top brand affinities: Goop, Hibachi, Wok, Governor of Michigan, Google Home.
Top brand affinities include Goop, Hibachi, Wok, with strongest over-indexing on Goop (11.3× the country average). Demographically, the Boise, Idaho audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Boise, Idaho fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.0 |
| Estimated audience size | 3,669,681 |
Audience persona
The typical Boise, Idaho fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.3× | Internet & Social Media |
| Hibachi | 16.53× | Food & Beverages |
| Wok | 12.44× | Food & Beverages |
| Governor of Michigan | 13.59× | Politics & Society |
| Google Home | 11.55× | Technology & Electronics |
| headspace | 15.1× | Health |
| Israel | 3.4× | Travel & Leisure |
| Cherish (group) | 15.39× | Music & Radio |
| Vocal harmony | 6.26× | Music & Radio |
| Grinch | 5.32× | Movies & TV |
| Grace Slick | 11.55× | Music & Radio |
| Urban Outfitters | 1.98× | Shopping |
| Ira Glass | 18.22× | Music & Radio |
| Hipster | 9.79× | Politics & Society |
| JDSU | 3.03× | Business & Career |
| TV Fanatic | 9.87× | Movies & TV |
| Fairy godmother | 6.85× | Literature |
| El Paso County, Colorado | 11.67× | Travel & Leisure |
| Cryptic crossword | 13.76× | Technology & Electronics |
| Nebraska Cornhuskers football | 3.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Extroversion | THRILL | 1.71 |
| Community Orientation | OPEN | 1.3 |
| Sustainability | BALANCE | 1.29 |
| Sports Activity | POWER | 1.27 |
| Design Affinity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.6% |
| Canada | 2.2% |
| United Kingdom | 1.9% |
See Boise, Idaho audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Boise, Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.