Boursin cheese Audience in United States

Boursin cheese logo

Boursin cheese has an estimated audience of 527,767 people in United States. 69.6% are female, 30.4% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Graham Coxon, MeatEater, Software widget, Community engagement.

The average Boursin cheese fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Graham Coxon, MeatEater, with strongest over-indexing on Whataburger (1.6× the country average). Demographically, the Boursin cheese audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Boursin cheese fans

Demographic split for Boursin cheese audience in United States
MetricValue
Female69.6%
Male30.4%
Average age40.7
Estimated audience size527,767

Audience persona

The typical Boursin cheese fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Boursin cheese in United States
RegionReachAffinity
California52,5210.9×
Texas40,9260.9×
Florida34,8850.98×
New York24,4800.83×
Illinois19,9431.13×
Pennsylvania19,2661.08×
Ohio18,4961.14×
North Carolina17,8231.12×
Michigan17,3651.26×
Georgia16,6741.03×
Virginia12,4670.97×
Tennessee12,3291.16×
Massachusetts11,8591.14×
New Jersey11,0650.82×
Washington10,7521.02×
Wisconsin10,0681.27×
Missouri10,0381.18×
Arizona9,7800.91×
Indiana9,7491.01×
Minnesota9,2671.23×
South Carolina8,9861.13×
Maryland7,6730.85×
Colorado7,6210.92×
Louisiana7,4481.09×
Alabama7,3330.99×
Kentucky6,6211×
Oklahoma6,2751.07×
Oregon5,7290.95×
Connecticut5,1090.97×
Iowa4,9541.14×
Kansas4,7361.14×
Nevada4,4510.87×
Mississippi4,2810.98×
Utah4,1540.88×
Arkansas3,9910.92×
Idaho2,8951.09×
Nebraska2,8311.07×
New Hampshire2,4141.16×
Hawaii2,2410.99×
Maine2,1671.15×
West Virginia1,8850.77×
New Mexico1,6610.63×
Rhode Island1,6260.97×
Montana1,4751.01×
Washington, District of Columbia1,4730.93×
Delaware1,2990.89×
South Dakota1,2181×
North Dakota9850.91×
Vermont9381.01×
Alaska8840.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boursin cheese audience
BrandAffinityCategory
Whataburger1.6×Food & Beverages
Graham Coxon10.93×Music & Radio
MeatEater2.28×Movies & TV
Software widget3.71×Technology & Electronics
Community engagement2.87×Politics & Society
Brunello Cucinelli1.59×Fashion & Accessoires
New Era (Namibia)1.62×News
Gumbal1.57×Cars & Mobility
Chiropractic education2.15×Business & Career
Box lacrosse1.52×Sports
Bugatti Chiron1.62×Cars & Mobility
Celtic punk1.53×Music & Radio
Ludo (board game)1.63×Games
Hongik University1.83×Business & Career
Bounce (film)1.69×Movies & TV
Iowa Wrestling1.83×Sports
Eater LA1.69×Food & Beverages
Englewood, New Jersey1.61×Travel & Leisure
Employee retention1.67×Business & Career
Voltron: Legendary Defender1.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boursin cheese audience
TraitClusterScore
IndulgenceJOY1.47
Price SensitivityPREMIUM1.28
Healthy LifestyleBALANCE1.18
CreativityOPEN1.17
TravellingTHRILL1.1
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Boursin cheese
CountryShare
United States48.3%
United Kingdom15.3%
Canada12.6%

See Boursin cheese audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Boursin cheese have in United States?

Boursin cheese has an estimated audience of 527,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Boursin cheese fans?

69.6% of Boursin cheese fans are female, 30.4% are male, with an average age of 40.7 years.

Which brands do Boursin cheese fans like most?

Boursin cheese fans show strongest brand affinity for Whataburger (1.6×), Graham Coxon (10.93×), and MeatEater (2.28×) over the country average.

Where do Boursin cheese fans live in United States?

Boursin cheese fans in United States are most concentrated in California (reach 52,521), Texas (reach 40,926), and Florida (reach 34,885). These three regions account for the largest share of the active audience.

What other brands do Boursin cheese fans also like?

Beyond Boursin cheese itself, the audience over-indexes on Graham Coxon (10.93×), MeatEater (2.28×), Software widget (3.71×), and Community engagement (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boursin cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.