Rascasse Audience Intelligence

Bovoyage Target Market in United States

A data profile of the people who buy, follow and care about Bovoyage in United States — modelled from more than twelve digital signal sources. Bovoyage has an estimated audience of 104 people in United States.

#75among Streetwear in United States#21452among Brand in United States#4382in Fashion & Accessoires

The average Bovoyage fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Travel Blogger, TikTok, Bluegreen Vacations, with strongest over-indexing on Travel Blogger (32.68× the country average).

Demographically, the Bovoyage audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bovoyage fan in United States is more female, around 30.8 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bovoyage profile in United States.

Audience size
104
in United States
Gender
60.5%♀
39.5% male
Age
30.8
average years
Country rank
#213196
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bovoyage

60.5% are female, 39.5% are male, average age 30.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Bovoyage audience in United States
MetricValue
Female60.5%
Male39.5%
Average age30.8
Estimated audience size104
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Bovoyage audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

0.0%

of the worldwide Bovoyage audience comes from United States.

Worldwide audience distribution share by country for Bovoyage
CountryShare
Japan27.1%
Philippines10.7%
China7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bovoyage audience in United States is strongest.

Fig. 05

Top regions by affinity

Bovoyage customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.57×
02Hawaii~2K1.55×
03Florida~40K1.51×
04California~50K1.39×
05Washington~10K1.33×
06New York~20K1.21×
07New Jersey~10K1.19×
08Massachusetts~8K1.17×
09Virginia~10K1.16×
10Maryland~7K1.16×
11Connecticut~4K1.14×
12Oregon~5K1.13×
13Louisiana~5K1.11×
14Illinois~10K1.10×
15Nevada~4K1.08×
16Alaska<1K1.08×
17Colorado~6K1.05×
18Vermont<1K1.05×
19Arizona~8K1.03×
20Rhode Island~1K1.01×
21Texas~30K1.00×
22New Hampshire~1K1.00×
23Maine~1K1.00×
24Delaware<1K1.00×
25Georgia~10K0.99×
26Minnesota~5K0.98×
27South Carolina~5K0.97×
28North Dakota<1K0.96×
29Pennsylvania~10K0.95×
30North Carolina~10K0.95×
31Tennessee~7K0.91×
32Montana<1K0.91×
33Alabama~4K0.90×
34Idaho~2K0.90×
35New Mexico~2K0.90×
36Wisconsin~5K0.89×
37South Dakota<1K0.88×
38Michigan~8K0.87×
39Missouri~5K0.87×
40Arkansas~3K0.87×
41Ohio~9K0.85×
42Utah~3K0.85×
43Mississippi~3K0.85×
44Nebraska~2K0.84×
45Iowa~2K0.83×
46Kansas~2K0.83×
47West Virginia~1K0.83×
48Indiana~5K0.82×
49Oklahoma~3K0.81×
50Kentucky~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Bovoyage, United States
0.79×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bovoyage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bovoyage audience
#·InterestCategoryAffinity×
01Bluegreen VacationsTravel & Leisure38.46×
02Travel BloggerTravel & Leisure32.68×
03International educationBusiness & Career10.69×
04KeshaMusic & Radio6.86×
05Scarface (1983 film)Movies & TV5.32×
06Disneyland ParisTravel & Leisure4.83×
07PandoraFashion & Accessoires4.03×
08TikTokInternet & Social Media3.65×
09Travel photographyTechnology & Electronics2.61×
10StreetwearFashion & Accessoires2.54×
11Bath and BodyworksShopping2.54×
12Digital photographyBusiness & Career2.50×
13Anime and manga fandomLiterature2.20×
14Google DriveTechnology & Electronics2.18×
15InnovationBusiness & Career2.12×
16ExpediaTravel & Leisure2.11×
17Self-loveHealth1.87×
18Electric guitarMusic & Radio1.85×
19NikeFashion & Accessoires1.81×
20Mobile gameGames1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bovoyage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bovoyage audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.88×
Luxury OrientationPREMIUM1.63×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bovoyage audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY0.98×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bovoyage's target market in United States?

Bovoyage's target market in United States covers an estimated 104 people, concentrated in California and Florida.

02

What is the gender split and age of Bovoyage customers?

60.5% of the Bovoyage audience are female, 39.5% are male, with an average age of 30.8 years.

03

Which brands do Bovoyage fans like most?

Bovoyage fans show strongest brand affinity for Travel Blogger (32.68×), TikTok (3.65×), and Bluegreen Vacations (38.46×) over the country average.

04

Where do Bovoyage fans live in United States?

Bovoyage fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bovoyage fans also like?

Beyond Bovoyage itself, the audience over-indexes on TikTok (3.65×), Bluegreen Vacations (38.46×), International education (10.69×), and Google Drive (2.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bovoyage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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