Bovoyage Audience in United States

Bovoyage logo

Bovoyage has an estimated audience of 373,033 people in United States. 52.2% are female, 47.8% are male, average age 33.2. Top regions: California, Florida, Texas. Top brand affinities: Elsword, JDM Cars, Product design, Home equity, JDSU.

The average Bovoyage fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Elsword, JDM Cars, Product design, with strongest over-indexing on Elsword (23.48× the country average). Demographically, the Bovoyage audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Bovoyage fans

Demographic split for Bovoyage audience in United States
MetricValue
Female52.2%
Male47.8%
Average age33.2
Estimated audience size373,033

Audience persona

The typical Bovoyage fan in United States is balanced, around 33.2 years old, with strong Travelling tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Bovoyage in United States
RegionReachAffinity
California60,1801.47×
Florida39,1701.55×
Texas34,0121.06×
New York26,5931.28×
Illinois14,3411.15×
Pennsylvania12,1840.97×
Georgia11,7791.02×
New Jersey11,7491.24×
North Carolina11,0670.99×
Virginia11,0111.21×
Washington10,4531.4×
Ohio9,8140.85×
Massachusetts8,9161.21×
Michigan8,5840.88×
Arizona7,9991.05×
Maryland7,5781.18×
Tennessee6,7880.91×
Colorado6,3701.08×
Indiana5,5520.81×
South Carolina5,5130.98×
Louisiana5,4061.12×
Minnesota5,3130.99×
Missouri5,2020.87×
Oregon4,9631.16×
Wisconsin4,9420.88×
Alabama4,5210.87×
Connecticut4,3441.16×
Nevada3,9841.1×
Kentucky3,4120.73×
Oklahoma3,1470.76×
Utah2,7320.82×
Hawaii2,7151.69×
Arkansas2,4480.8×
Iowa2,3380.76×
Kansas2,2730.77×
Mississippi2,2560.73×
Washington, District of Columbia1,8661.66×
Idaho1,5480.83×
New Mexico1,5340.82×
New Hampshire1,4060.96×
Nebraska1,3840.74×
Maine1,2940.97×
Rhode Island1,1470.97×
West Virginia1,0980.63×
Delaware9920.96×
Alaska8611.08×
Montana8190.79×
North Dakota6560.86×
Vermont6440.98×
South Dakota5640.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bovoyage audience
BrandAffinityCategory
Elsword23.48×Games
JDM Cars7.25×Cars & Mobility
Product design1.6×Business & Career
Home equity1.56×Home & Garden
JDSU2.22×Business & Career
Bank account1.78×Business & Career
Nebraska Cornhuskers football2.25×Sports
Staycation2.02×Home & Garden
Home staging3.11×Home & Garden
Electrolyte2.78×Health
Regional styles of Mexican music1.61×Music & Radio
Stamp collecting2.52×Home & Garden
Jesse Plemons1.72×Movies & TV
Halsey, Oregon4.12×Travel & Leisure
Historic site2.07×Arts & Culture
Jaws2.5×Movies & TV
Queens College, City University of New York3.24×Business & Career
Noodle (Gorillaz)1.55×Music & Radio
Boracay4.09×Travel & Leisure
UK garage2.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bovoyage audience
TraitClusterScore
TravellingTHRILL4.79
LGBTQ+ IdentityOPEN2.06
Luxury OrientationPREMIUM1.72
Design AffinityPREMIUM1.58
Early Adopter MentalityPOWER1.48
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Bovoyage
CountryShare
United States18.0%
Japan15.2%
Philippines6.4%

See Bovoyage audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Bovoyage have in United States?

Bovoyage has an estimated audience of 373,033 people in United States, concentrated in California and Florida.

What is the gender split and age of Bovoyage fans?

52.2% of Bovoyage fans are female, 47.8% are male, with an average age of 33.2 years.

Which brands do Bovoyage fans like most?

Bovoyage fans show strongest brand affinity for Elsword (23.48×), JDM Cars (7.25×), and Product design (1.6×) over the country average.

Where do Bovoyage fans live in United States?

Bovoyage fans in United States are most concentrated in California (reach 60,180), Florida (reach 39,170), and Texas (reach 34,012). These three regions account for the largest share of the active audience.

What other brands do Bovoyage fans also like?

Beyond Bovoyage itself, the audience over-indexes on JDM Cars (7.25×), Product design (1.6×), Home equity (1.56×), and JDSU (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bovoyage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.