Bowling Green, Kentucky Audience in United States

Bowling Green, Kentucky logo

Bowling Green, Kentucky has an estimated audience of 1,243,661 people in United States. 52.8% are female, 47.2% are male, average age 39.6. Top regions: Ohio, New York, Kentucky. Top brand affinities: Hammock camping, Urban horticulture, Hipster, Iyanla Vanzant, N1 road (South Africa).

The average Bowling Green, Kentucky fan in United States is 39.6 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, New York, Kentucky. Top brand affinities include Hammock camping, Urban horticulture, Hipster, with strongest over-indexing on Hammock camping (13.27× the country average). Demographically, the Bowling Green, Kentucky audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Bowling Green, Kentucky fans

Demographic split for Bowling Green, Kentucky audience in United States
MetricValue
Female52.8%
Male47.2%
Average age39.6
Estimated audience size1,243,661

Audience persona

The typical Bowling Green, Kentucky fan in United States is balanced, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Bowling Green, Kentucky in United States
RegionReachAffinity
Ohio200,4315.23×
New York145,6982.1×
Kentucky139,4758.95×
Texas98,4700.92×
Florida71,2030.85×
Tennessee58,5602.35×
Pennsylvania55,1521.32×
California45,2440.33×
Michigan44,5531.37×
Virginia34,3831.14×
Illinois33,9140.82×
Indiana33,2851.46×
Georgia29,2230.76×
Missouri28,6711.43×
New Jersey27,2890.86×
North Carolina25,2950.68×
Alabama17,1380.99×
Maryland14,8270.69×
South Carolina13,5990.73×
Arizona13,2410.52×
Louisiana12,5360.78×
Wisconsin12,4440.67×
Massachusetts12,3660.5×
Colorado10,7620.55×
Washington10,1900.41×
Minnesota9,5440.54×
Oklahoma8,8860.64×
Arkansas8,3130.81×
Mississippi8,2140.8×
Iowa8,0270.78×
Connecticut7,4930.6×
Kansas7,1590.73×
Oregon5,9780.42×
West Virginia5,5940.97×
Nevada5,2380.44×
Nebraska4,8210.77×
Utah4,7460.43×
Delaware3,4371×
Washington, District of Columbia2,9810.8×
Idaho2,3830.38×
New Hampshire2,2190.45×
New Mexico2,1830.35×
Hawaii2,0780.39×
Maine1,9420.44×
Rhode Island1,5500.39×
Montana1,4690.43×
South Dakota1,3610.47×
North Dakota1,0640.42×
Vermont9690.44×
Alaska8990.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bowling Green, Kentucky audience
BrandAffinityCategory
Hammock camping13.27×Travel & Leisure
Urban horticulture5.52×Home & Garden
Hipster11.75×Politics & Society
Iyanla Vanzant17.45×Business & Career
N1 road (South Africa)4.75×Travel & Leisure
Product design2.07×Business & Career
Equinix14.51×Business & Career
Acoustic music4.48×Music & Radio
Hog Hunting3.32×Sports
Electrolyte4.32×Health
Embroidery Library13.78×Home & Garden
Pro-Ject3.59×Music & Radio
Eden Lake7×Movies & TV
Elsword13.78×Games
Cullinan Diamond13.78×
Naperville, Illinois6.53×Travel & Leisure
Notre Dame Fighting Irish football4.06×Sports
Northrop Grumman5.09×Business & Career
Academy Award for Best Visual Effects9.55×Movies & TV
Voter registration3.49×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bowling Green, Kentucky audience
TraitClusterScore
Family OrientationCONSERVATISM3.31
LGBTQ+ IdentityOPEN1.72
Risk AppetiteTHRILL1.55
Career OrientationPOWER1.53
Need for SecurityCONSERVATISM1.52
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Bowling Green, Kentucky
CountryShare
United States91.4%
United Kingdom5.3%
Australia2.5%

See Bowling Green, Kentucky audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Bowling Green, Kentucky have in United States?

Bowling Green, Kentucky has an estimated audience of 1,243,661 people in United States, concentrated in Ohio and New York.

What is the gender split and age of Bowling Green, Kentucky fans?

52.8% of Bowling Green, Kentucky fans are female, 47.2% are male, with an average age of 39.6 years.

Which brands do Bowling Green, Kentucky fans like most?

Bowling Green, Kentucky fans show strongest brand affinity for Hammock camping (13.27×), Urban horticulture (5.52×), and Hipster (11.75×) over the country average.

Where do Bowling Green, Kentucky fans live in United States?

Bowling Green, Kentucky fans in United States are most concentrated in Ohio (reach 200,431), New York (reach 145,698), and Kentucky (reach 139,475). These three regions account for the largest share of the active audience.

What other brands do Bowling Green, Kentucky fans also like?

Beyond Bowling Green, Kentucky itself, the audience over-indexes on Urban horticulture (5.52×), Hipster (11.75×), Iyanla Vanzant (17.45×), and N1 road (South Africa) (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowling Green, Kentucky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.