Brian Williams Audience in United States
Brian Williams has an estimated audience of 599,517 people in United States. 57.0% are female, 43.0% are male, average age 47.3. Top brand affinities: Tipsy Elves, Israel, Whataburger, Jingoism, Electrolyte.
Top brand affinities include Tipsy Elves, Israel, Whataburger, with strongest over-indexing on Tipsy Elves (10.83× the country average). Demographically, the Brian Williams audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Individualism, Sustainability.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Brian Williams fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 47.3 |
| Estimated audience size | 599,517 |
Audience persona
The typical Brian Williams fan in United States is more female, around 47.3 years old, with strong Individualism tendencies and a notable affinity for Tipsy Elves.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipsy Elves | 10.83× | Shopping |
| Israel | 2.15× | Travel & Leisure |
| Whataburger | 1.75× | Food & Beverages |
| Jingoism | 1.78× | Politics & Society |
| Electrolyte | 3.71× | Health |
| 3D printing | 1.95× | Technology & Electronics |
| Pillow | 1.59× | Home & Garden |
| Goop | 3.24× | Internet & Social Media |
| Home staging | 3× | Home & Garden |
| Vocal harmony | 2.44× | Music & Radio |
| Hudson, New York | 6.76× | Travel & Leisure |
| Enfamil | 3.57× | Kids & Family |
| Pro-Ject | 2.13× | Music & Radio |
| Jesse Plemons | 1.79× | Movies & TV |
| Corona (band) | 2.93× | Music & Radio |
| Wok | 3.3× | Food & Beverages |
| Nebraska Cornhuskers football | 1.79× | Sports |
| Historic site | 2.09× | Arts & Culture |
| Urban horticulture | 1.76× | Home & Garden |
| Steampunk | 2.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.66 |
| Sustainability | BALANCE | 1.64 |
| Need for Security | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.29 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.3% |
| Brazil | 5.1% |
| United Kingdom | 4.7% |
See Brian Williams audiences in other countries
More TV personality audiences in United States
- Savannah Guthrie (25,809,631)
- Jimmy Kimmel (19,060,107)
- Kim Kardashian (14,668,216)
- Kylie Jenner (11,912,127)
- Ben Shapiro (7,119,048)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brian Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.