Rascasse Audience Intelligence

Brian Williams Audience in United States

A data profile of the people who buy, follow and care about Brian Williams in United States — modelled from more than twelve digital signal sources. Brian Williams has an estimated audience of 584,437 people in United States.

#162among TV personality in United States#7953among Person in United States#6208in Movies & TV

The average Brian Williams fan in United States is 47.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include MSNBC, Politico, Sustainable energy, with strongest over-indexing on MSNBC (10.83× the country average).

Demographically, the Brian Williams audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brian Williams fan in United States is more female, around 47.3 years old, with strong Individualism tendencies and a notable affinity for MSNBC.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brian Williams profile in United States.

Audience size
584K
in United States
Gender
57.0%♀
43.0% male
Age
47.3
average years
Country rank
#33350
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brian Williams fans

57.0% are female, 43.0% are male, average age 47.3.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Brian Williams audience in United States
MetricValue
Female57.0%
Male43.0%
Average age47.3
Estimated audience size584,437
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Brian Williams audience in United States
Age bracketShare%
16-196%
20-2910%
30-3918%
40-4926%
50+40%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Brian Williams audience comes from United States.

Worldwide audience distribution share by country for Brian Williams
CountryShare
United States69.0%
Brazil5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brian Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Brian Williams fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~9K1.42×
02Washington, District of Columbia~2K1.35×
03New York~40K1.30×
04Massachusetts~10K1.27×
05Missouri~10K1.26×
06Rhode Island~2K1.24×
07New Jersey~20K1.23×
08Maine~2K1.15×
09Alabama~10K1.14×
10Illinois~20K1.10×
11Pennsylvania~20K1.08×
12Virginia~20K1.07×
13New Hampshire~2K1.05×
14Delaware~2K1.05×
15Maryland~10K1.04×
16Vermont~1K1.04×
17Oregon~7K1.03×
18Michigan~20K1.02×
19Wisconsin~9K1.02×
20Colorado~9K1.01×
21Minnesota~9K1.01×
22Indiana~10K1.00×
23Iowa~5K1.00×
24Tennessee~10K0.99×
25South Carolina~9K0.99×
26Kentucky~7K0.99×
27Ohio~20K0.98×
28North Carolina~20K0.98×
29Washington~10K0.98×
30Utah~5K0.98×
31Kansas~5K0.98×
32New Mexico~3K0.98×
33Idaho~3K0.96×
34Montana~2K0.95×
35Nebraska~3K0.94×
36West Virginia~3K0.94×
37California~60K0.93×
38Arkansas~5K0.92×
39Alaska~1K0.92×
40North Dakota~1K0.91×
41Arizona~10K0.89×
42South Dakota~1K0.89×
43Louisiana~7K0.88×
44Mississippi~4K0.88×
45Florida~40K0.87×
46Georgia~20K0.87×
47Oklahoma~6K0.86×
48Nevada~5K0.82×
49Hawaii~2K0.82×
50Texas~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Brian Williams, United States
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brian Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brian Williams audience
#·InterestCategoryAffinity×
01MSNBCMovies & TV10.83×
02PoliticoPolitics & Society8.30×
03IndividualismPolitics & Society5.39×
04Sustainable energyHome & Garden4.59×
05Emmy AwardMovies & TV3.55×
06Renewable energyBusiness & Career3.42×
07Robert RedfordMovies & TV2.84×
08New York PostNews2.66×
09Microwave ovenHome & Garden2.45×
10CBS NewsMovies & TV2.39×
11Charitable organizationPolitics & Society2.32×
12Online newspaperNews2.15×
13Nonprofit organizationPolitics & Society1.99×
14GeneticsKids & Family1.93×
15NostalgiaHome & Garden1.93×
16CNNMovies & TV1.86×
17TMZInternet & Social Media1.75×
18American AirlinesTravel & Leisure1.74×
19PodcastMusic & Radio1.52×
20Wendy'sFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brian Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brian Williams audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.58×
SustainabilityBALANCE2.03×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brian Williams audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
MindfulnessBALANCE0.89×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brian Williams have in United States?

Brian Williams has an estimated audience of 584,437 people in United States, concentrated in California and New York.

02

What is the gender split and age of Brian Williams fans?

57.0% of Brian Williams fans are female, 43.0% are male, with an average age of 47.3 years.

03

Which brands do Brian Williams fans like most?

Brian Williams fans show strongest brand affinity for MSNBC (10.83×), Politico (8.3×), and Sustainable energy (4.59×) over the country average.

04

Where do Brian Williams fans live in United States?

Brian Williams fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brian Williams fans also like?

Beyond Brian Williams itself, the audience over-indexes on Politico (8.3×), Sustainable energy (4.59×), Renewable energy (3.42×), and CNN (1.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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