Rascasse Audience Intelligence

Bristol-Myers Squibb Target Market in United States

A data profile of the people who buy, follow and care about Bristol-Myers Squibb in United States — modelled from more than twelve digital signal sources. Bristol-Myers Squibb has an estimated audience of 1,466,727 people in United States.

#7among Medicine in United States#1867among Brand in United States#596in Health

The average Bristol-Myers Squibb fan in United States is 51.6 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Massachusetts, California.

Top brand affinities include Elderly care, Sustainable energy, FedEx, with strongest over-indexing on Elderly care (34.33× the country average).

Demographically, the Bristol-Myers Squibb audience skews balanced with an average age of 51.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bristol-Myers Squibb fan in United States is balanced, around 51.6 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bristol-Myers Squibb profile in United States.

Audience size
1.5M
in United States
Gender
54.1%♀
45.9% male
Age
51.6
average years
Country rank
#18071
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bristol-Myers Squibb

54.1% are female, 45.9% are male, average age 51.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Bristol-Myers Squibb audience in United States
MetricValue
Female54.1%
Male45.9%
Average age51.6
Estimated audience size1,466,727
Fig. 03

Age distribution

Ø 51.6
average years
Age distribution of the Bristol-Myers Squibb audience in United States
Age bracketShare%
16-193%
20-299%
30-3910%
40-4915%
50+63%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Bristol-Myers Squibb audience comes from United States.

Worldwide audience distribution share by country for Bristol-Myers Squibb
CountryShare
United States74.7%
India3.4%
Japan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bristol-Myers Squibb audience in United States is strongest.

Fig. 05

Top regions by affinity

Bristol-Myers Squibb customers by region in United States
#RegionReachAffinity×
01New Jersey~500K13.70×
02Massachusetts~200K7.03×
03New Hampshire~20K3.15×
04Pennsylvania~100K1.98×
05Washington, District of Columbia~9K1.92×
06Washington~50K1.61×
07New York~100K1.35×
08Connecticut~20K1.03×
09Delaware~4K0.94×
10Rhode Island~4K0.91×
11Arizona~30K0.88×
12Alaska~3K0.84×
13Maryland~20K0.83×
14Vermont~2K0.83×
15North Dakota~2K0.80×
16California~100K0.78×
17South Dakota~3K0.77×
18Indiana~20K0.74×
19Montana~3K0.74×
20Virginia~30K0.72×
21Maine~4K0.72×
22West Virginia~5K0.68×
23Hawaii~4K0.67×
24Idaho~5K0.65×
25New Mexico~5K0.64×
26Nebraska~5K0.62×
27Mississippi~7K0.61×
28North Carolina~30K0.59×
29Illinois~30K0.58×
30Arkansas~7K0.58×
31Kansas~7K0.58×
32Kentucky~10K0.55×
33Iowa~7K0.55×
34Florida~50K0.54×
35Missouri~10K0.53×
36Georgia~20K0.52×
37Oklahoma~9K0.52×
38Utah~7K0.52×
39Tennessee~20K0.51×
40South Carolina~10K0.51×
41Wisconsin~10K0.51×
42Louisiana~10K0.51×
43Oregon~9K0.51×
44Minnesota~10K0.50×
45Nevada~7K0.50×
46Ohio~20K0.49×
47Colorado~10K0.49×
48Alabama~10K0.49×
49Michigan~20K0.47×
50Texas~50K0.41×
Fig. 06

Affinity by region

Affinity by region — Bristol-Myers Squibb, United States
0.41×1.00×13.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bristol-Myers Squibb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bristol-Myers Squibb audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics44.63×
02Thandie NewtonMovies & TV36.66×
03Elderly careHealth34.33×
04ExxonMobilCars & Mobility24.43×
05TissotFashion & Accessoires21.75×
06Key FoodShopping16.91×
07Sustainable energyHome & Garden14.60×
08FedExBusiness & Career11.23×
09Renewable energyBusiness & Career9.82×
10Retail bankingBusiness & Career9.10×
11Online bankingBusiness & Career8.31×
12LotteryGames8.04×
13QVCMovies & TV6.79×
14Mortgage loansBusiness & Career5.55×
15The UPS StoreShopping5.19×
16Vehicle insuranceCars & Mobility5.09×
17PharmacyBusiness & Career4.44×
18Cancer awarenessHealth4.26×
19PinterestInternet & Social Media3.39×
20McDonald'sFood & Beverages3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bristol-Myers Squibb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bristol-Myers Squibb audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM7.63×
SustainabilityBALANCE4.04×
Career OrientationPOWER2.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bristol-Myers Squibb audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.93×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bristol-Myers Squibb's target market in United States?

Bristol-Myers Squibb's target market in United States covers an estimated 1,466,727 people, concentrated in New Jersey and Massachusetts.

02

What is the gender split and age of Bristol-Myers Squibb customers?

54.1% of the Bristol-Myers Squibb audience are female, 45.9% are male, with an average age of 51.6 years.

03

Which brands do Bristol-Myers Squibb fans like most?

Bristol-Myers Squibb fans show strongest brand affinity for Elderly care (34.33×), Sustainable energy (14.6×), and FedEx (11.23×) over the country average.

04

Where do Bristol-Myers Squibb fans live in United States?

Bristol-Myers Squibb fans in United States are most concentrated in New Jersey (reach ~500K), Massachusetts (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bristol-Myers Squibb fans also like?

Beyond Bristol-Myers Squibb itself, the audience over-indexes on Sustainable energy (14.6×), FedEx (11.23×), Thandie Newton (36.66×), and Renewable energy (9.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bristol-Myers Squibb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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