Bristol-Myers Squibb Audience in United States
Bristol-Myers Squibb has an estimated audience of 1,481,619 people in United States. 54.1% are female, 45.9% are male, average age 51.6. Top brand affinities: Lulu 黃路梓茵, Mothercare, Iowa River, Arco Iris, Israel.
Top brand affinities include Lulu 黃路梓茵, Mothercare, Iowa River, with strongest over-indexing on Lulu 黃路梓茵 (29.71× the country average). Demographically, the Bristol-Myers Squibb audience skews balanced with an average age of 51.6, and over-indexes on personality traits such as Family Orientation, Sustainability.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Bristol-Myers Squibb fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 51.6 |
| Estimated audience size | 1,481,619 |
Audience persona
The typical Bristol-Myers Squibb fan in United States is balanced, around 51.6 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 29.71× | Movies & TV |
| Mothercare | 5.81× | Kids & Family |
| Iowa River | 32.24× | Travel & Leisure |
| Arco Iris | 24.66× | Music & Radio |
| Israel | 2.26× | Travel & Leisure |
| Governor of Michigan | 7.12× | Politics & Society |
| Pillow | 1.67× | Home & Garden |
| Natural rubber | 1.6× | Cars & Mobility |
| Cherish (group) | 7.59× | Music & Radio |
| El Paso County, Colorado | 8.75× | Travel & Leisure |
| Wok | 4.19× | Food & Beverages |
| Jeep Wagoneer | 3.65× | Cars & Mobility |
| Lindy Hop | 5.77× | Music & Radio |
| Janitor | 3.7× | Home & Garden |
| Urban horticulture | 2.04× | Home & Garden |
| Casa.it | 30.25× | Home & Garden |
| Brunello Cucinelli | 4.25× | Fashion & Accessoires |
| headspace | 5.17× | Health |
| Grace Slick | 4.84× | Music & Radio |
| Layne Staley | 3.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.57 |
| Sustainability | BALANCE | 2.19 |
| Need for Security | CONSERVATISM | 1.68 |
| Career Orientation | POWER | 1.67 |
| Indulgence | JOY | 1.56 |
| Community Orientation | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.8% |
| India | 3.5% |
| Japan | 2.5% |
See Bristol-Myers Squibb audiences in other countries
More Medicine audiences in United States
- Pfizer (5,410,566)
- Amway (1,955,274)
- Herbalife (1,918,194)
- Novartis (1,820,869)
- Dr. Scholl's (1,586,887)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bristol-Myers Squibb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.