Bristol-Myers Squibb Audience in United States
Bristol-Myers Squibb has an estimated audience of 1,481,619 people in United States. 54.1% are female, 45.9% are male, average age 51.6. Top brand affinities: Capital One, Thandie Newton, Tissot, Google Maps, DuckDuckGo.
Top brand affinities include Capital One, Thandie Newton, Tissot, with strongest over-indexing on Capital One (7.14× the country average). Demographically, the Bristol-Myers Squibb audience skews balanced with an average age of 51.6, and over-indexes on personality traits such as Family Orientation, Sustainability.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Bristol-Myers Squibb fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 51.6 |
| Estimated audience size | 1,481,619 |
Audience persona
The typical Bristol-Myers Squibb fan in United States is balanced, around 51.6 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 7.14× | Business & Career |
| Thandie Newton | 32.77× | Movies & TV |
| Tissot | 32.24× | Fashion & Accessoires |
| Google Maps | 6.27× | Internet & Social Media |
| DuckDuckGo | 13.7× | Internet & Social Media |
| Titanic (1997 film) | 20.14× | Movies & TV |
| The UPS Store | 6.36× | Shopping |
| McAfee | 30.04× | Technology & Electronics |
| Oscar Isaac | 16.77× | Movies & TV |
| Indeed.com | 4.51× | Business & Career |
| Bioderma | 24.66× | Beauty & Wellness |
| Hunter Boots | 30.25× | Fashion & Accessoires |
| CarGurus | 5.64× | Cars & Mobility |
| Nivea | 19.2× | Beauty & Wellness |
| Boxing | 6.96× | Sports |
| Diane Keaton | 5.6× | Movies & TV |
| Paperless Post | 20.45× | Shopping |
| Frozen yogurt | 15.12× | Food & Beverages |
| MSN | 3.46× | News |
| Dollar General | 3.3× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.57 |
| Sustainability | BALANCE | 2.19 |
| Need for Security | CONSERVATISM | 1.68 |
| Career Orientation | POWER | 1.67 |
| Indulgence | JOY | 1.56 |
| Community Orientation | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.8% |
| India | 3.5% |
| Japan | 2.5% |
See Bristol-Myers Squibb audiences in other countries
More Medicine audiences in United States
- Pfizer (5,410,566)
- Amway (1,955,274)
- Herbalife (1,918,194)
- Novartis (1,820,869)
- Dr. Scholl's (1,586,887)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bristol-Myers Squibb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.