Rascasse Audience Intelligence

Brittany Audience in United States

A data profile of the people who buy, follow and care about Brittany in United States — modelled from more than twelve digital signal sources. Brittany has an estimated audience of 3,580,203 people in United States.

#105among Region in United States#651among POI in United States#730in Travel & Leisure

The average Brittany fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boot Barn, Happiness, Planet Fitness, with strongest over-indexing on Boot Barn (4.91× the country average).

Demographically, the Brittany audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brittany fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Boot Barn.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brittany profile in United States.

Audience size
3.6M
in United States
Gender
69.0%♀
31.0% male
Age
38.6
average years
Country rank
#8850
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brittany fans

69.0% are female, 31.0% are male, average age 38.6.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Brittany audience in United States
MetricValue
Female69.0%
Male31.0%
Average age38.6
Estimated audience size3,580,203
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Brittany audience in United States
Age bracketShare%
16-1917%
20-2925%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Brittany audience comes from United States.

Worldwide audience distribution share by country for Brittany
CountryShare
France43.5%
United States29.3%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brittany audience in United States is strongest.

Fig. 05

Top regions by affinity

Brittany fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K1.64×
02Louisiana~70K1.44×
03Washington, District of Columbia~10K1.28×
04Alabama~60K1.19×
05Georgia~100K1.15×
06Mississippi~30K1.11×
07Vermont~7K1.11×
08Kentucky~50K1.10×
09West Virginia~20K1.09×
10Maine~10K1.09×
11South Carolina~60K1.08×
12Oregon~40K1.07×
13North Carolina~100K1.06×
14Tennessee~80K1.05×
15Maryland~60K1.05×
16Arkansas~30K1.04×
17Arizona~70K1.01×
18Missouri~60K1.01×
19Ohio~100K1.00×
20Oklahoma~40K1.00×
21New Hampshire~10K1.00×
22Alaska~8K1.00×
23Kansas~30K0.99×
24New Mexico~20K0.99×
25Washington~70K0.98×
26Massachusetts~70K0.98×
27Minnesota~50K0.97×
28New York~200K0.96×
29Indiana~60K0.96×
30Colorado~50K0.96×
31Pennsylvania~100K0.95×
32Idaho~20K0.95×
33Rhode Island~10K0.95×
34Connecticut~30K0.94×
35California~400K0.93×
36Montana~9K0.93×
37Texas~300K0.92×
38Florida~200K0.92×
39Wisconsin~50K0.92×
40Delaware~9K0.92×
41Michigan~90K0.91×
42North Dakota~7K0.91×
43Illinois~100K0.90×
44Iowa~30K0.89×
45Utah~30K0.88×
46New Jersey~80K0.87×
47Nebraska~20K0.87×
48South Dakota~7K0.87×
49Nevada~30K0.86×
50Hawaii~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Brittany, United States
0.80×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brittany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brittany audience
#·InterestCategoryAffinity×
01JoJo SiwaMovies & TV6.04×
02Boot BarnFashion & Accessoires4.91×
03Jimmy KimmelMovies & TV2.57×
04Diaper bagKids & Family2.44×
05Talk radioMusic & Radio2.04×
06Creative CommonsTechnology & Electronics1.84×
07CBS SportsMovies & TV1.79×
08Planet FitnessSports1.78×
09HollywoodTravel & Leisure1.76×
10TMZInternet & Social Media1.75×
11United States Postal ServiceBusiness & Career1.73×
12HairstyleBeauty & Wellness1.72×
13Instant messagingInternet & Social Media1.71×
14Self careHealth1.63×
15WeatherHome & Garden1.62×
16HappinessHealth1.59×
17Discount storesShopping1.59×
18Pizza HutFood & Beverages1.57×
19Subscription business modelShopping1.57×
20SubwayFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brittany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brittany audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
ExtroversionTHRILL1.77×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brittany audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.79×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brittany have in United States?

Brittany has an estimated audience of 3,580,203 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brittany fans?

69.0% of Brittany fans are female, 31.0% are male, with an average age of 38.6 years.

03

Which brands do Brittany fans like most?

Brittany fans show strongest brand affinity for Boot Barn (4.91×), Happiness (1.59×), and Planet Fitness (1.78×) over the country average.

04

Where do Brittany fans live in United States?

Brittany fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brittany fans also like?

Beyond Brittany itself, the audience over-indexes on Happiness (1.59×), Planet Fitness (1.78×), United States Postal Service (1.73×), and Instant messaging (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Brittany audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brittany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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