Bubba Gump Shrimp Company Audience in United States

Bubba Gump Shrimp Company logo

Bubba Gump Shrimp Company has an estimated audience of 817,387 people in United States. 66.8% are female, 33.2% are male, average age 37.3. Top regions: California, Florida, Texas. Top brand affinities: Minnesota, Home construction, Nebraska, Sinaloa, Stamp collecting.

The average Bubba Gump Shrimp Company fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Minnesota, Home construction, Nebraska, with strongest over-indexing on Minnesota (2.97× the country average). Demographically, the Bubba Gump Shrimp Company audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Bubba Gump Shrimp Company fans

Demographic split for Bubba Gump Shrimp Company audience in United States
MetricValue
Female66.8%
Male33.2%
Average age37.3
Estimated audience size817,387

Audience persona

The typical Bubba Gump Shrimp Company fan in United States is more female, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Bubba Gump Shrimp Company in United States
RegionReachAffinity
California340,0643.78×
Florida260,2684.7×
Texas120,3881.71×
New York88,1711.93×
Nevada67,5988.55×
Tennessee39,2902.4×
Colorado36,3452.82×
Illinois15,4810.57×
Georgia14,9600.59×
Mississippi14,1862.11×
North Carolina12,9610.53×
Arizona12,7160.76×
Ohio12,3460.49×
Minnesota12,1571.04×
Pennsylvania11,2430.41×
New Jersey10,9260.53×
Virginia10,2840.52×
Washington9,4760.58×
South Carolina9,1290.74×
Michigan8,7400.41×
Louisiana7,8320.74×
Alabama7,6760.67×
Indiana7,6180.51×
Maryland7,1380.51×
Missouri6,7900.52×
Wisconsin6,3140.51×
Massachusetts6,1100.38×
Hawaii6,0751.73×
Kentucky5,5600.54×
Oregon5,2780.56×
Oklahoma4,5300.5×
Kansas3,6410.57×
Utah3,5750.49×
Iowa3,3570.5×
Arkansas3,1930.47×
Connecticut2,7010.33×
New Mexico2,2360.55×
Nebraska1,7730.43×
West Virginia1,7670.46×
Idaho1,6320.4×
Washington, District of Columbia1,2700.52×
New Hampshire1,1010.34×
Maine1,0270.35×
Rhode Island8830.34×
Montana8670.38×
Delaware8070.36×
South Dakota7970.42×
Wyoming7880.65×
North Dakota6630.39×
Alaska6330.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bubba Gump Shrimp Company audience
BrandAffinityCategory
Minnesota2.97×Travel & Leisure
Home construction2.09×Home & Garden
Nebraska3.56×Travel & Leisure
Sinaloa4.1×Travel & Leisure
Stamp collecting4.97×Home & Garden
Pro-Ject3.45×Music & Radio
Historic site3.32×Arts & Culture
Liberace6.48×Music & Radio
Justice2.16×Politics & Society
Pillow1.57×Home & Garden
Meals on Wheels4.18×Food & Beverages
Sailor3.41×Travel & Leisure
Bank account1.64×Business & Career
Fairy godmother4.51×Literature
JDM Cars4.68×Cars & Mobility
Panama2.08×Travel & Leisure
Redemption (theology)4.71×Politics & Society
Public speaking2.08×Politics & Society
Kerala3.41×Travel & Leisure
Mothercare1.68×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bubba Gump Shrimp Company audience
TraitClusterScore
Urban LifestyleOPEN1.78
Convenience OrientationPREMIUM1.51
Luxury OrientationPREMIUM1.41
DIY MentalityTHRILL1.39
IndulgenceJOY1.36
Design AffinityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Bubba Gump Shrimp Company
CountryShare
United States91.4%
United Kingdom1.9%
Italy1.7%

See Bubba Gump Shrimp Company audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Bubba Gump Shrimp Company have in United States?

Bubba Gump Shrimp Company has an estimated audience of 817,387 people in United States, concentrated in California and Florida.

What is the gender split and age of Bubba Gump Shrimp Company fans?

66.8% of Bubba Gump Shrimp Company fans are female, 33.2% are male, with an average age of 37.3 years.

Which brands do Bubba Gump Shrimp Company fans like most?

Bubba Gump Shrimp Company fans show strongest brand affinity for Minnesota (2.97×), Home construction (2.09×), and Nebraska (3.56×) over the country average.

Where do Bubba Gump Shrimp Company fans live in United States?

Bubba Gump Shrimp Company fans in United States are most concentrated in California (reach 340,064), Florida (reach 260,268), and Texas (reach 120,388). These three regions account for the largest share of the active audience.

What other brands do Bubba Gump Shrimp Company fans also like?

Beyond Bubba Gump Shrimp Company itself, the audience over-indexes on Home construction (2.09×), Nebraska (3.56×), Sinaloa (4.1×), and Stamp collecting (4.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bubba Gump Shrimp Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.